Infillion

BYO! Your audience. Your measurement. Your agent. Your context. Most DSPs natively support one of them. The rest? Workarounds. Infillion MediaMath is architected differently. Every layer of a campaign is a component you choose, orchestrate, and swap — without rebuilding anything downstream. Bring what you've built. Bring what you've chosen. Bring what comes next. The platform accommodates. Nothing rebuilds. Read how composable architecture makes "Bring Your Own" real, not a checkbox. https://bit.ly/42Otbfk

Consumer behavior has been omnichannel for a long time. Measurement hasn’t. As retail media extends beyond owned properties and shopper journeys become increasingly fragmented across digital and physical environments, that disconnect becomes harder to ignore. In her latest piece for Path to Purchase Institute, Elizabeth Weinsten (Liz), VP of Marketing at Infillion, breaks down why the future of measurement depends on connecting media exposure, audience activation, and real-world outcomes across the entire customer journey — not just e-commerce transactions. A smart read on where retail media infrastructure is headed: https://lnkd.in/gzsH6iDD

Please join Breastcancer.org and Infillion on May 21, 2026 in NYC for the 4th annual Women in Media and Marketing Awards Luncheon. Infillion’s own Matt Liebhaber proudly serves on the committee for this event, which celebrates the game-changers in media and marketing who are championing women’s health and those impacted by breast cancer. This powerful event has sold out every year, raising over $1,000,000 for Breastcancer.org and bringing together professionals from 100+ companies across the industry.

The POCMA Certification Seal is how pharma brands and agencies know the media they're buying is verified. Infillion CatalinaRx just earned it. Infillion CatalinaRx has received the POCMA Certification Seal for Prints at Retail Pharmacy — a milestone reflecting our dedication to trusted, patient-focused healthcare marketing. This certification follows an independent third-party audit under the Point of Care Marketing Association's Verification & Validation standards, reinforcing our commitment to transparency, accountability, and trusted measurement in point-of-care media. Proud of the Infillion CatalinaRx team for achieving this recognition and looking forward to continuing to drive innovation and impact across the healthcare ecosystem. #PointOfCare #HealthcareMarketing #POCMA #CatalinaRx #Infillion #POCMarketing #HealthMarketing #RetailPharmacy #AdTech

Hot take: the best conversations at Cannes Lions don't happen on the Croisette. They happen at the Infillion Café. Consider this your official invitation. 📍 June 22–25 · Mondrian Hotel · Cannes Lions 2026 👉 RSVP: https://lnkd.in/eJ-GJeiu #CannesLions #CannesLions2026 #Infillion

Infillion Catalina is heading to Sweets & Snacks Expo next week with the shopper data and insights your brand needs to win the aisle. From trends to conversion, we’re helping turn cravings into carts. Let’s meet up while you are there. Drop your booth number below!

60+ signals. Evaluated before you spend a dollar. Most DSPs optimize after the fact — observe performance, adjust, repeat. The Infillion Brain works differently. It analyzes what's likely to succeed before any budget is committed. It starts working from impression one, bidding on market signals while it gathers your campaign's KPI data. As performance accumulates, the model layers in your goals and gets more precise over time. Not reaction. Anticipation. That's the difference between optimization and intelligence. Read how the Brain is built — and why it keeps getting smarter the longer it runs. Link below.

To every mom on the Infillion team — and to ours. The ones who lead the meeting, ship the work, and somehow still pick up on the second ring. Happy Mother's Day. 💐 #MothersDay #InfillionLife

🤝 Our most recent internal Meet the Leaders session featured someone who has seen this industry from every angle — Jill Rockwitz, our SVP of Operations and Strategy. Jill brought it all to her session, including the career pivots, the hard moments, and the lessons that only come from actually living through them. She left us with this: "Surround yourself with smart people." Thank you to Kristina Bornholdt and Lauren Palmieri (She/Her) for moderating. Grateful to have leaders like Jill who show up for our team the way she does. 💙 #infillionlife #infillionextraordinaire

The open programmatic market is basically Black Friday at Walmart. Everybody's elbowing everybody, prices are chaotic, and half the time you don't even know what you bought until it's too late. PMPs exist because nobody actually wants to shop like that. Curated inventory. Negotiated terms. A buyer pool that isn't a free-for-all. Private marketplaces give you the control and transparency that open auction was never designed to offer — and understanding how they work changes how you plan. We broke down the basics in PMP 101, the first in a series about Private Marketplaces. Link to full blog post below. #ProgrammaticAdvertising #PrivateMarketplace #AdTech #MediaBuying #PMP