IGN Entertainment

This week we launched Icons, a brand new program as part of IGN30, IGN’s 30th anniversary celebration. The series celebrates the last 30 years of the video game and entertainment industry by speaking with the people responsible for pushing it forward. Episode one features Ken Levine, who is responsible for some of gaming’s most iconic worlds and beloved video games like Thief: The Dark Project, System Shock 2, Bioshock, Bioshock Infinite, and his latest upcoming utopia gone awry - Judas. In the 50 minute interview, he discusses his career, the industry, and the evolution of game design, we hope you enjoy: https://lnkd.in/egDStApm If you would like to enquire about members of your team being a part of Icons, please contact Michael Peyton.

📢We are thrilled to announce Melissa Kiddie as our newest Director, Sales in NYC! Melissa joins us with a decade of experience in media sales and GTM strategy. She has a proven track record of helping non-endemic brands, from CPG to Auto, find their voice. As a self-described "builder," Melissa is ready to dive into the intersection of gaming, entertainment, and fandom to create durable, award-winning partnerships. Please join us in giving Melissa a warm welcome to the IGNE family! We can’t wait to see the impact you'll make here. 👋 #NewHire #IGNE #Gaming

📢We are thrilled to announce Brân Cahoe as our newest Associate Business Developer! Brân’s professional background is primarily rooted in game development and collectibles, where he served as a Concept Artist and Art Director. Throughout his career, he has worked on high-profile projects for major studios including Bungie, Sony, Pokemon, and Gearbox, as well as several indie studios. Please join us in giving Brân a warm welcome to the IGNE family! We can’t wait to see the impact you'll make here. 👋 #NewHire #IGNE #Gaming

Three generations. Three completely different operating systems for how they discover, trust, and engage with entertainment. That's the headline finding from Generations in Play, the largest independent audience study we've ever conducted at IGN Entertainment. 6,250 people across the US, UK, and Australia, in partnership with Kantar and UC Berkeley. The takeaway for brand marketers: you're not buying demos anymore. You're buying behavioral operating systems. And they don't run the same playbook. Full report: generationsinplay.com #GenerationsInPlay #IGNEntertainment

We are delighted to announce that IGN will once again be partnering with ID@Xbox to power its next showcase, taking place this Thursday April 23. Mistfall Hunter, There Are No Ghosts at the Grand, Aphelion, and Solo Leveling Arise Overdrive are just some of the games that will be shown off during the show, alongside many others that you’ll have to tune in to see! The ID@Xbox Showcase will be streaming across the IGNE portfolio from 10a PT / 1p ET / 5p BST, you can find more details here: https://lnkd.in/ezgYJQG9

We are delighted to once again be partnering with the Galaxies Showcase team for today’s show. Following our incredible partnership last year, the stream will once again be carried across the IGN Entertainment portfolio including IGN, Eurogamer, and Rock Paper Shotgun. With 50 titles on show including seven world premieres, it’s set to be another thrilling show – which IGN will be breaking down and discussing as soon as the stream ends in its post-show in partnership with Pluto TV. Follow the link for details on when and where to watch: https://lnkd.in/ggHFzvH6

We're taking the stage at iicon 2026. IGN Entertainment's SVP of Global Marketing and Head of IMAGINE AI, Karl Stewart, joins brent koning (Global Head of Gaming, Dentsu) and moderator Nic Hill 🔜 WorldBuilder Summit Hill (Creator/Host, Brands in Play podcast) for a discussion around the findings from the Generations in Play Audience Insights Study, the largest independent research initiative in our 30-year history. The core insight: Gen Z, Millennials, and Gen X may love the same games, films, and franchises, but they discover, validate, and commit to them through fundamentally different attention systems. Age is a demographic. Behavior is a strategy. This session unpacks what that shift means for brands operating in an access-driven, algorithm-first entertainment economy. It's not about redefining demographics. It's about rethinking how audiences decide what earns their time, trust, and attention. Learn more and register: iicon.com/event-info #iicon2026 #GenerationsInPlay #IGNEntertainment #IMAGINEAI #GamingMarketing

Yes, we're asking you to take a survey. No, it's not about how many hours you've put into Crimson Desert. Some of you were with us before we even knew what IGN was going to become. Thirty years later, that community is still the whole point. For 30 years, IGN Entertainment has been built by its community. Every review debated, every game celebrated, every moment shared, that's all you. As we mark our 30th anniversary, we're launching the Generations in Play Audience Survey, and we want to hear directly from the people who made IGN what it is. If you're part of this community, your voice shapes what comes next. Take our 2026 Audience Survey and tell us who you are, what you love, and what gaming and entertainment mean to you. It only takes a few minutes. Promise. https://lnkd.in/g4wAMTUD

We are excited to announce IGN Entertainment and dentsu gaming’s inaugural Women in Gaming UK event, in partnership with Meta. Join us in central London on the morning of Friday 17 April for curated panels with industry leaders, a pop-up headshot studio, Meta hardware demos, and goodie bags to go home with. More details will be announced soon, however the guestlist is now open and you can RSVP here: https://lnkd.in/evGPcFt3? We look forward to seeing you there!