We’re excited to share that Mellow Mushroom is coming to Newnan, GA this summer. This marks the debut of our second fast-fine prototype, designed to deliver a more efficient, flexible experience without compromising quality. Read more👉 https://lnkd.in/euwGi6Mk
Mellow Mushroom
Restaurants
Atlanta, Georgia 17,598 followers
A Higher Order of Pizza™
About us
Home-Grown Industries of Georgia is the Franchisor of Mellow Mushroom Pizza Bakers. Mellow Mushroom has been serving out-of-this-world, stone-baked pizzas since 1974. Founded in Atlanta, Georgia & now operating 160+ locations across 16 states, the iconic pizza bakers are all about being high on pizza, people and passion. Elevating the dining experience with A Higher Order of Pizza™, Mellow Mushroom’s coveted secret dough recipe and red sauce have garnered an enthusiastic following over the years. Each location is locally owned and operated, providing a local flare baked in with Mellow’s trippy vibes, high quality, fresh ingredients and psychedelic artwork. Touted for its counterculture essence, Mellow Mushroom blends the boundaries between art, music, high-quality ingredients and passionate standards for dining.
- Website
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http://www.mellowmushroom.com
External link for Mellow Mushroom
- Industry
- Restaurants
- Company size
- 201-500 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 1974
- Specialties
- Pizza, Hoagies, Calzones, Salads, Beer, Mellow Gear, and Craft Cocktails
Locations
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Primary
Get directions
150 Great Southwest Parkway
Atlanta, Georgia 30336, US
Employees at Mellow Mushroom
Updates
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Mellow Mushroom reposted this
Something exciting is on the horizon... The design has been approved, and renovations have officially started at Mellow Mushroom in Danville, VA. Set to open this Fall, the vision blends the brand’s signature vibe with a touch of Danville charm—creating a space that feels both distinctly Mellow and deeply connected to the local community. Bold features inside and out will make this project a standout destination—an inviting, high-energy space where guests can gather, dine, and experience something new in Danville. Stay tuned for more updates as construction continues! ✨ 🍕 We’re excited to see this project come to life! #solexarchitecture #mellowmushroom #danvilleva #restaurantdesign
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Mellow Mushroom reposted this
Full-service is and will always be the core of Mellow Mushroom. 50+ years of hospitality, quality, and experiential dining don’t get replaced by a format addition. “Fast fine” counter service with bar is an intentional addition for the right markets and the right operators. We’re growing this brand thoughtfully, and that distinction matters. Great conversation with Mandy Detwiler on what that actually looks like. #entrepreneurship #franchising #hospitality #restaurants #fastcasual #fullservice
How does a 50-year-old brand evolve without losing its "soul"? 🍕 Mellow Mushroom is answering that question with the launch of "fast fine" — a new counter-service format designed to balance operational efficiency with the high-touch hospitality the brand is known for. Developed in response to post-COVID consumer shifts, this "smaller box" design (2,400 to 3,000 sq. ft.) targets lower build-out costs and a leaner labor model, allowing franchisees to operate with 35% to 40% fewer labor hours compared to traditional full-service units. Read all about it here in my interview with Ahsan Jiva, Mellow Mushroom's EVP of strategy and development: https://lnkd.in/gApCeTPM
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For Earth Day, our Mellow Mushroom HQ crew spent some time out on the Atlanta Beltline, giving back to a place that means a lot to us. It’s a small way to help take care of the city that’s been part of our story from the start. 🌎 #MellowMushroom #EarthDay #Community #Atlanta
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Mellow Mushroom reposted this
We’re at #MUFC this week talking all things growth, scale, and strong unit economics. If you’re building or expanding your portfolio and want a differentiated offering with strong unit economics stop by booth #2307 and let’s connect. #FranchiseDevelopment #MultiUnitOperators #Restaurants #Entrepreneurship Jamie Cecil Mellow Mushroom
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St. Patrick’s Day calls for something a little green. 🍀 We’re celebrating with the Lucky Buzz, our limited-time cocktail made with Tito’s Handmade Vodka, DeKuyper Melon Liqueur, and pineapple juice with on-the-nose garnishes of a shamrock pick and rainbow candy. #LTO #MellowMushroom
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When Mellow Rollz hit the menu last fall, the positive response was immediate and abundant. We're keeping the momentum going with the introduction of Mr. Sausage Mellow Rollz - mozzarella, Italian sausage, and roasted tomatoes, rolled up in our signature dough and served with choice of dipping sauces. This limited-time flavor lets us build on what’s already working while testing how far the Rollz platform can go. New flavors, same craveable format, smart expansion. #MellowMushroom #MenuInnovation #LTO
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Mellow Mushroom reposted this
What does it really take to evolve a cult-favorite brand without losing what made guests love it in the first place? In the next installment of my FSR Frontline webinar series, I’m sitting down with Elizabeth Brasch, EVP of Marketing at Mellow Mushroom, for an honest, unscripted conversation about growing up inside a beloved brand—and helping steer its next chapter. 🍕 Over more than a decade, Elizabeth has helped guide the 160+ unit pizza powerhouse through its largest-ever rebrand while balancing creativity, operations, and franchise realities. We’ll dig into what she’s learned along the way—and what she’s building next. 👉 Join us on Tuesday, March 24th at 2 p.m. Eastern to learn: • How to evolve a legacy brand without losing its soul • How menu innovation fuels brand storytelling • How to grow as a leader inside an established brand 📅 Save your seat: https://lnkd.in/emGrnwBC
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🛫 We're at the Airport Experience Conference this week and the conversation around non-traditional dining is one we've been waiting to have. Authentic spaces. Memorable food. A beverage program built for how people actually drink today. And a concept flexible enough to fit the unique demands of the airport environment. If you're an airport director or concessionaire looking for a brand that delivers destination traffic, premium check averages, and the kind of wow moments that turn a layover into a highlight, come find us! 📍 Booth #820 and connect with Ahsan Jiva & Jamie Cecil #AirportExperience #AXN2025 #NonTraditional #AirportDining #MellowMushroom #Franchising #ConcessionOpportunities