Gross Labs

BEEUP stood out because it solves a problem that’s been overcomplicated for years: kids’ nutrition.   They’ve taken a simple, honest approach: real ingredients, real honey, and a format that actually fits into daily routines.   Simply put, it's a product parents trust and kids actually want to take.

What if a city could become a place where young people discover their future? That’s the question we’re asking with the new entertainment district in Oklahoma City and with everything we do at Gross Labs. The most exciting projects are about unlocking opportunity: 1. Spaces that inspire creativity, learning, and collaboration. 2. Experiences that connect young people to careers they’ve never imagined. 3. Platforms that turn curiosity into real-world skills. When a city asks, “What can we become next?” it paves the way for innovation. Oklahoma City is building a future. And we’re showing that when you combine creativity, mentorship, and a little bold thinking, a city can empower.

A place designed for disconnection that actually helps you reconnect. Slawth Haus  is one of our latest investments and it captures something most spaces miss: the need to slow down without fully stepping away from life. Whether it’s a clear day or pouring rain, the environment is built to feel grounded, quiet, and intentional. For us, it’s simple: we back environments that make slowing down feel like progress.  Slawth Haus does exactly that.

What if a city became the place where young people discover their future? This is the vision behind everything we’re doing at Gross Labs. The work that matters most to us is unlocking opportunities and building environments where people can grow. Right now, we’re seeing that vision come to life in Oklahoma City alongside Find Your Grind and Echo. Together, we are redefining how people can interact with their city. A place where exposure is constant. Where creativity is genuinely supported. Where young people can see real, tangible paths forward. This is what it means to build a city where the future isn’t distant. It’s visible, accessible, and already in motion.

From the outside, it’s just land. From our perspective, it’s a coordinated buildout of what the next era of sports infrastructure looks like. A new stadium. An Olympic site. A new arena. An ecosystem taking shape in real time. This is where most people focus on construction timelines. We focus on what activates the space once it’s built. The opportunity isn’t in the venue. It’s in the experiences, formats, and communities that bring it to life. The next generation of sports and entertainment won’t be defined by where it happens, but by how it’s experienced. OKC is building the foundation. We’re building what scales on top of it.

From individual runs to team rivalries. The X Games  League is reshaping action sports into a team-based, points-driven format. It's building rivalries, storylines, and continuity across events. The shift is big. It’s not just a competition anymore, it’s a league built for culture and the next generation of fans.

We invested in JuneShine Brands because it’s where consumer behavior is going. JuneShine sits at the intersection of wellness, lifestyle, and alcohol, built for a generation that actually cares about what’s inside the can. Clean ingredients. Low sugar. Functional benefits. But more importantly, a brand that leads with transparency and community. We back companies that redefine categories, not follow them. JuneShine is doing exactly that: turning a product into a lifestyle people want to be part of.

Cultural hybrid brands, those operating at the intersection of music, sports, and technology, are redefining what growth looks like. The advantage comes from turning that moment into a continuous, multi-platform experience that lives across content, community, and real-world touchpoints. As audiences move seamlessly between industries, the brands building integrated ecosystems, rooted in culture and connection, are the ones setting the pace. This is the model in our ecosystem: building at the intersection where culture is sustained. The next era of growth won’t be owned by a single category. It will be built at the intersections. Read more about it here:

The 33rd Team is redefining how football teams make decisions. Their Zenith platform delivers advanced on-field metrics and near real-time pre-snap data integrated directly into scouting and in-game workflows. With AI and next-generation tech, they’re at the intersection of football knowledge and scalable infrastructure, helping teams work smarter, faster, and more strategically. The future of the game is data-driven...and The 33rd Team is leading the way. Read more about it here:

Find Your Grind, one of our portfolio companies, was at the State House of Ohio advocating for the future of education, working to bring career exploration to students at scale.   The focus was a top-down strategy to integrate Find Your Grind into Ohio's education system, ensuring access to tools that help students identify their strengths, explore modern career pathways, and build real-world readiness for a rapidly evolving workforce. This kind of state-level alignment is exactly how scalable education solutions take hold, when policy and innovation meet to unlock access for all students.