This month's newsletter is packed with new features, new AI, and all new content for you to explore. Check it out now!
Fullpath
Software Development
Miami, FL 11,211 followers
Discover Automotive's enhanced Customer Data Platform.
About us
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
- Website
-
https://www.fullpath.com/
External link for Fullpath
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Miami, FL
- Type
- Privately Held
- Specialties
- Lead Capture, Advanced Analytics, Excellent Customer Service, Omni-channel Marketing, Paid advertising, Website Optimization, Email automation, and CRM mining
Products
Customer Data and Experience Platform (CDXP) for Car Dealers
Automotive Marketing Software
Fullpath is automotive's most trusted Customer Data and Experience Platform (CDXP). The CDXP unifies and normalizes first-party data for dealerships and leverages it to create seamless, omni-channel marketing campaigns that sell more cars at lower cost. Fullpath’s full-stack technology includes automated digital advertising, personalized on-site engagement tools, VIN-level marketing, CRM activation technology, and data hygiene for car dealers. Used by several hundred dealerships, including many top 150 dealer groups, Fullpath is advancing data orchestration technology in the automotive industry.
Locations
Employees at Fullpath
Updates
-
The market is full of CRM options, but do you really know what to look for? Can you distinguish sales hype from true value? Fullpath’s latest guide helps dealers navigate CRM evaluation, covering what to watch out for, which features and language matter, how to read between the salesperson’s lines, and the key questions to ask yourself and vendors before making a decision. Get the full low down from Automotive CRM Buyers Guide here >> https://hubs.la/Q04hSh9T0
-
-
Looking for immediate dealership data insights? Just ask Omni! Need to know your top opportunities to kick start a Monday morning? Just ask Omni! Figuring out which campaign approach works best for your service customers? Just ask Omni! Click through for some examples of what you can ask Fullpath’s Omni AI Agent, or schedule a demo to learn more >> https://bit.ly/3PGHpMc
-
A Fullpath AI agent is always in motion. And so is its development. We’ve rolled out new updates to our Lead Handling Agent to give you a smoother experience monitoring shopper conversations and managing human handoffs. Swipe through for a look at our recent updates. For more details on how Fullpath’s Lead Handling Agent can automate personalized follow up >> https://bit.ly/4tHKYj8
-
What’s in your cards? 🔮The Rising Sales Your sales are about to skyrocket. Expect increased leads and conversions as your dealership taps into its customer data. 🔮The Automation Mage Automation spells are working in your favor, freeing up time for your team to build genuine connections while AI agents handle the routine tasks. 🔮The Connection Star Your reach will expand far and wide. With targeted campaigns and personalized marketing you’ll connect with more customers than ever before. Which card speaks to you? With Fullpath’s marketing magic, all three are within your grasp. Our team is ready to set up your dealership for a bright feature. Schedule a demo >> https://hubs.la/Q04h3HVf0
-
-
Dealers, get ready! We’re bringing you the absolute must-knows for digital marketing in 2026. Check out Fullpath’s newest guide to learn how to: ✨ Leverage Agentic AI for better customer engagement 📈 Master Instagram’s ever-changing algorithm 💬 Maximize website chat conversations …and much more! Read The Dealership Marketing Playbook for 2026 here >> https://hubs.la/Q04h3VbH0
-
-
Once upon a time, dealers spent every morning buried in admin tasks, manually reviewing leads and following up on any incoming requests that came in overnight. In the agentic era, this is an experience best left for the history books. Fullpath’s Omni tracks team performance in real time, notifying dealers which shoppers are stalling, who is nearing closing, and where attention is needed throughout the day. This proactive alert system enables dealers to act swiftly, engaging opportunities and resolving challenges as they arise. See how deep your dealership can really get with Fullpath’s Omni AI Agent >> https://hubs.la/Q04gXPvy0
-
Automatic integrations don’t just save time – they make your team work more efficiently, more accurately, and more impactfully. Catch our Feature Friday to see how to automatically sync your Data Ups opportunities to your CRM to make your hottest opportunities more actionable than ever. Curious about other recent releases? Check out our feature release page >> https://hubs.ly/Q04g1mYB0
-
Fullpath built the industry’s first AI-first CDP. Now, we’re working on the next big thing: the Agentic CRM. From our deep experience creating dealership-focused data infrastructure, we know what matters: 👉 Data consistency 👉 Real-time intelligence 👉 Automation that empowers, not replaces 👉 Personalized engagement 👉 Seamless integration The Agentic CRM combines these lessons into an AI-native platform that learns from every interaction, drives personalized next steps, and fuels growth, freeing your team to focus on building real relationships. Built on the foundation of the CDP, powered by AI, and designed for the future of dealership success. Secure your spot on the implementation list >> https://hubs.la/Q04gyGBl0
-