FreeWheel

"Curated marketplaces are becoming an increasingly important part of client strategy." — Rachel Mervis, Programmatic Director at Quigley-Simpson. The buy side is leaning into curation. The question is whether that curation is built on signals strong enough to deliver. When it runs at the ad server, with direct publisher access, content metadata, and deterministic IDs, it is. Read more from Gabriela Menna: https://lnkd.in/gQ76u7it

Not all curation is equal. Find out how FreeWheel's Curation Hub connects our international buyers more directly to premium supply.

Political advertising is entering a new era of streaming-first strategy. Alongside DSPolitical, we are helping campaigns activate first-party voter data across premium CTV through the FreeWheel Buyer Cloud and Identity Network to reach voters more precisely and at scale ahead of the 2026 midterm elections. Key results from the partnership: • 18x higher match performance • 30% faster audience onboarding • Deterministic identity at scale across premium streaming inventory Swipe through for more insights from the announcement. Read more: https://lnkd.in/gzWjffcM

“Context is becoming more than just genre targeting. It’s about understanding content at a much deeper level.” At POSSIBLE, we sat down with Ashlee Hanson, Senior Manager, Programmatic at A+E Global Media, for the latest episode of FreeStyle with FreeWheel to discuss how contextual targeting in CTV is becoming more sophisticated and what the FreeWheel Context Engine can unlock for publishers.

Registration is now open for this year’s edition of Cannes Lions International Festival of Creativity! Join us on the FreeWheel Beach for a series of standout content sessions featuring an incredible lineup of speakers. Expect insights, perspectives, and debate on the industry’s hottest topics. Don't miss out: www.freewheelcannes.com

CTV activation can be complex for many smaller and mid-sized advertisers. In this episode of FreeStyle with FreeWheel, recorded at POSSIBLE, Jared Brett Lefkowitz, Media Partnerships Lead at Walmart Connect, discusses how Connect Select helps streamline the process through curated marketplaces and more efficient supply paths. By connecting advertisers directly to premium CTV inventory through partners like FreeWheel, the goal is to improve pricing, transparency, and performance while reducing unnecessary complexity.

Curation is evolving. Instead of layering more intermediaries into the transaction path, the industry has an opportunity to move curation closer to where inventory decisioning actually happens: the ad server. That shift can unlock: • More transparent transactions • Reduced duplication • Improved efficiency • Better outcomes for buyers and sellers alike () A new blog post from Gabriela Menna, FreeWheel's Director of Supply Curation and Enablement, and featuring Rachel Mervis, Programmatic Director at Quigley-Simpson, explores why supply-side curation at the ad-server layer is becoming increasingly important in premium video. Read more: https://lnkd.in/gV-TTRxP

We were honored to participate in the #HorizonOSLabs Cohort 2 Showcase last week alongside such an impressive group of innovators. VP of Platform Demand, Todd Keats shared FreeWheel's perspective on the next era of programmatic buying, enabled by Buyer Cloud's intelligent, customizable foundation and designed to amplify Horizon Media's differentiated strategy. We are excited to partner with Horizon and their leadership in building an open, interoperable ecosystem powered by human expertise.

Great conversation at the Acxiom x 614 Agency Partner Day last week. Jon Mansell joined Maureen Bosetti, Elizabeth Neubauer-Donovan, and Rob Rasko to talk scale, scrutiny, and the evolving state of commerce media. As the category continues to evolve, FreeWheel is helping retail media networks extend reach through premium CTV.

In this episode of FreeStyle with FreeWheel, our new series featuring conversations with the leaders helping shape the future of streaming advertising, we caught up with Mark Donohue, General Manager of Retail Media for Placements AI, at POSSIBLE, to talk about creating a “single source of truth" across ad operations, forecasting, inventory management, reconciliation, and activation workflows, helping simplify an increasingly fragmented ecosystem. As a launch partner in the FreeWheel Partner Portal, Placements.ai is helping advance our "built to build on" approach, enabling partners to build directly on top of FreeWheel’s infrastructure through interoperable APIs and connected workflows. Learn more about our Partner Portal here: https://lnkd.in/e9EYDSc4