We're excited to share our latest customer case study with Chime. It talks about how they've scaled production "AI engineering" by empowering domain experts and engineers to collaborate.
Chime is the #1 most-loved banking app, serving millions of members with a mission to deliver helpful, transparent, and fair financial services. They went public last year as CHYM.
Going back to 2024, their AI team set a clear goal: scale production AI use cases across the company without compromising quality. This was especially important in a regulated environment where trust and accuracy aren't negotiable.
Most teams hit a wall here. Domain experts know what "good" looks like, but all changes go through engineering. Iteration often slows to a crawl as a result.
Chime broke through by rethinking who owns what. Engineering builds the pipelines, and domain experts own prompt performance, evals, and ground truth. The two groups work in parallel, not in sequence. And as a result, they've been able to do more with AI to better serve their members.
Chime has now scaled production AI across a range of use cases. In just one financial crimes example described in the case study, they achieved:
✅ 40% efficiency gains
✅ 99%+ quality scores, outperforming human agents
✅ Millions of $$ in OpEx savings
✅ Domain experts running evals and shipping prompt improvements independently
Huge credit to the Chime team for building a true cross-functional AI practice -- and for showing others how it can be done. We're proud that Freeplay serves as the ops layer where their Engineering, Product, and Operations teams collaborate.
If you're scaling AI in a complex domain and want to see what's possible when you empower domain experts alongside engineering, the full case study is in the comments. 👇