Attendees have made it clear: networking is still one of the most valuable takeaways from a show. So why not create a space to make those conversations even more impactful? For Inside LIVE @ The National Restaurant Association Show we designed and built "The Inspiration Tree," a central and innovative hub meant to draw people in, slow them down, and create a home for making those meaningful connections. From the first concepts to the final build, here's how it came together.
About us
Freeman is the strategic partner for event organizers and brands hosting large-scale trade shows, conventions, and conferences. Freeman orchestrates every element of your event from conception to completion with specialized expertise across our Events & Exhibit Services and AV Production lines of business that only comes from executing thousands of events across hundreds of venues nationwide. Our competitive advantage lies in three key areas: cross-venue institutional knowledge, flawless execution under pressure, and industry-leading insights and benchmarks. We simplify complexity at every level, managing large-scale programs and thousands of smaller events annually. Our scale, expertise, and integrated delivery model give clients confidence that every detail is handled at any size, in any market.
- Website
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https://linktr.ee/freeman.events
External link for Freeman Company
- Industry
- Events Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Specialties
- Audio Visual Solutions, Experiential Design, Exhibit Fabrication and Management, Exhibitor Services, Digital Services, Creative, Corporate Events, Meeting Planning, Event Specialists, Professional Services, Event Solutions, Event Marketing, Meetings and Events, and Creative Agency
Locations
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Primary
Get directions
14221 Dallas Pkwy
#200
Dallas, Texas 75254, US
Employees at Freeman Company
Updates
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#InsideLIVE at The National Restaurant Association Show: vintage camera edition.
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The National Restaurant Association Show was built for discovery and it shows in every bite. #2026RestaurantShow
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Nearly 20,000 potential attendees are skipping your event, so we asked why. The data is in. Turns out, it's not about awareness. It's about the disconnect between what attendees want and what organizers offer. The latest #FreemanTrendsReport, What's Keeping People Away, gives organizers everything they need to close that gap and earn a spot on every attendee's calendar. Dive into the data: https://bit.ly/4tK0mMe
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Officially checking in from #2026RestaurantShow for our third annual Inside LIVE! Freeman's award-winning "show within a show" event brings event planners together for real, hands-on learning where the show floor is the classroom. Thank you Informa Connect and National Restaurant Association for welcoming Inside LIVE into your show and giving us the opportunity to do what we love. Our team is on site and ready to cook. 🧑🍳 👨🍳
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Last year at Inside LIVE @ ATD, we brought event planners inside a live show to experience smarter event design in real time. Freeman's annual award-winning Inside LIVE is a one-of-a-kind learning experience for event planners, built inside a live trade show. Today we're headed to The National Restaurant Association Show for year three, and the menu has never looked better.
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Wondering why attendees aren't returning to your event? 83% of planners consider the content from their sessions to be valuable, yet only 42% of attendees agree. And that gap gets wider with younger audiences. Your attendees are handing you the roadmap. More impactful education sessions = more returning attendees. The Freeman Trends Report has more: https://bit.ly/4dRUSKW
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What do you get if you look events in the AI? Turns out you’ll see smarter tools for venue planning, streamlining session content, education value, and sponsorship ROI. Look this way to find out more 👉 https://bit.ly/3PsMW90
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Freeman attendee research suggests that only 30% of event audiences return year over year. This isn’t organizer perception or exhibitor feedback, it’s actually based on what attendees themselves say about the experiences that feel valuable and worth returning to. In her latest article for PCMA Convene, Kimberly Hardcastle, Chief Strategist at Freeman, explores why retention may be one of the most important growth opportunities for event organizers today. What attendees value most may surprise you. Read the full piece below.
Freeman Company research suggests that, on average, only 30 percent of event audiences return from year to year. At the same time, data shows that younger professionals approach events with different expectations. They want frictionless experiences that are personalized, efficient, and highly relevant to their goals. If an event helps them achieve those goals, they are likely to return. If it doesn’t, they are far more willing to try something else next year. The good news is that we know what drives repeat attendance and can adapt our events accordingly. https://lnkd.in/dSupYzvY #PCMAConvene #EventProfs
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Healthcare never stops evolving. And for decades, neither has HIMSS Global Health Conference & Exhibition. The transformation on the show floor mirrors exactly what's happening across the industry, and that's what makes this event so dynamic and innovative. We're proud to help build a show worthy of the people advancing healthcare.
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