eternal.ag

I’m thrilled to share that as of May 1st, I’ve joined eternal.ag as Chief Business Development Officer! Joining Renji John and Sherry Chiramattel Kunjachan on their mission is a return to the greenhouse space for me, but with a much sharper focus. We are tackling the industry’s two biggest hurdles: labor shortages and operational reliability. What sets the eternal.ag approach apart, and why I’m so all-in, is how we’ve removed the typical barriers to automation: Zero Capital Risk: We succeed only when you do. With no upfront investment in the robots, you pay per harvested truss. If the robot doesn't harvest, you don't pay. True Autonomy: Our robots run up to 22h a day (including lane changes and crate swaps) without needing 3-shift oversight. This saves ~€1.5M in hidden labor costs over 7 years. Plug & Play: No induction wires or stickers. Because our AI is trained in virtual environments, the robots work in your existing infrastructure from day one. Future-Proofing: You can start with our Trolley for crop-work and upgrade to a Harvester later. We’ll credit 100% of the Trolley price toward the upgrade and lock in your labor rates now. It feels good to be back in the sector with a solution that actually aligns with the grower’s long-term success.   Exciting times ahead, reach out if you’re ready to scale without the labor headache! Or meet me at Greentech in June, booth number 05.531 🍅   #AgTech #Greenhouse #Robotics #EternalAg #Innovation #Tomatoharvesting

Growers asked, we listened. Today, we’re launching the Trolley, built for the crop work growers need done now, and designed for what comes next. Our omni-directional Trolley:  ➤ Moves effortlessly through greenhouse rows, without operators needing to dismount for complex maneuvers  ➤ Acts as a modular building block for a fully autonomous system, upgradeable to the Harvester robot  ➤ Bridges the shift from manual to robotic operations, eliminating the risk of stranded capital When growers are ready to upgrade, the Trolley’s purchase price is fully credited toward a Harvester. Just a smarter step toward fully automated greenhouses.   Available from May 1, 2026. Delivery within six weeks. 

One week since launch and what a start 🚀 From day one, the response to eternal.ag has been overwhelming. → Strong conversations with growers. → In-depth media coverage across Europe. → And a clear signal that this problem is REAL and urgent.   Labor uncertainty keeps greenhouse growers awake at night. That’s exactly why we’re building autonomous harvesting robots that bring predictability back to greenhouse operations.   Grateful for the feedback, the support, and the many conversations already underway. And we’re just getting started. If you’re curious about what we’re building get in touch 🤙

This is what we’ve been building. Real robots 🤖 In real greenhouses 🍅 The past months, we’ve worked side by side with growers to turn one of their biggest operational risks, labor uncertainty, into consistent output. Our Harvester handles the crop work that simply needs to get done, every single day. And this is just the beginning. Because this isn’t just about efficiency. It’s about making food production reliable, at scale. Take a look behind the scenes 👇

We’re coming out of stealth with €8M to solve the labor crisis in greenhouse farming. Growers don’t need more tools. They need reliability. So we’ve been building what growers have been asking for: Autonomous robots that deliver ⇨ reliable crop work ⇨ consistent harvest quality ⇨ predictable operations Today, we launch Harvester, our first robot for tomato greenhouses 🍅 Huge thanks to our investors Simon Capital, Oyster Bay Venture Capital, EquityPitcher Ventures and BackBone Ventures, to the growers we work with and our team for your continued support. Reach out to us if you’re curious to learn more. 📩 For press enquires: press@eternal.ag

Greenhouses are one of the most advanced food production systems in the world. Optimized. Data-driven. Engineered for efficiency. Yet they still depend heavily on manual labor. Every harvest. Across the industry, growers face the same question weekly, daily: Will there be enough people to handle the crop work? Labor has become the single biggest operational risk in greenhouse farming. And it’s only getting worse. If we want greenhouse agriculture to scale and keep food production predictable, the way harvesting work gets done will have to fundamentally change. For the past months, we’ve been quietly building something growers have been asking for. More soon.