We had a great time at the Loyalty360 #LoyaltyExpo last week, and we're taking home some hardware 🏅 We're honored to be recognized in supplier innovation; thanks to Shamba Schmidt CLMP and Brad Macdonald for accepting on Epsilon's behalf. And congrats to Disney+ who took home the gold in Brand to Brand Partnerships! See the full list of winners here: https://ow.ly/KCsf50Z1FBn
About us
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Follow us on Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
Updates
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Today, choosing the right #CTV advertising partner is critical. This buyer’s guide is meant to help with the evaluation process. Don’t know where to start? Want to validate you’re looking for the right things? We’ve got you. Flip through the guide to learn: ➡️ Key capabilities to look for in a partner ➡️ Value-drivers that set great CTV solutions apart ➡️ Key questions to ask in your RFPs https://lnkd.in/gt-vx2vZ
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As people hop between ad-supported streaming services and devices, maintaining consistent reach, controlling frequency and proving performance can feel nearly impossible for brands—but it doesn't have to. Watch the webinar replay to hear experts from Publicis Groupe and Epsilon unpack this streaming paradox and explore how identity-driven, audience-first CTV strategies help brands cut through fragmentation. Ready to click play?
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Consumers across generations use AI differently, and Gen Z is no different. Unpack what sets them apart, including their top tools and use cases and the percentage of them who use AI every day: https://lnkd.in/gCwNayh6 #GenZTrends #AITrends #ConsumerResearch
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📣NEW DATE📣 For TD, the whole point of progress is to make the world more human, not less. That’s why they’ve leaned in on a marketing strategy and client experience that puts people at the center. Through strategic use of #data, #AI-powered technology, cross-channel orchestration, and advanced insights, TD not only anticipates what their clients need, but delivers personalized messages that matter. Hear TD Bank’s Rejeesh Ramachandran and Epsilon’s Michael S. Smith discuss how to use data-rich strategies to build more human connections in the digital age; the date has moved to May 21 at 1 pm ET. Register now! https://lnkd.in/gNzykdKT
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Chuck E. Cheese wanted to transform their offerings to better fit the modern family. They turned to Epsilon to dig deeper into their data.
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Epsilon reposted this
📍 Loyalty Beyond Transactions: Building the Relevance Engine A loyalty program asks: How do we reward shoppers for transactions? A 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐞𝐧𝐠𝐢𝐧𝐞 asks: How do we use every interaction to understand shoppers better — and turn that understanding into value they actually 𝘧𝘦𝘦𝘭? Heather Campain of Epsilon dives into this topic in a Member Perspective article! ➡️ Check it out: https://lnkd.in/g9rnyakW
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Can you reach your customers on *all* their channels? With the right tech, you can build orchestrated experiences across paid and owned channels, wherever customers are. Hear from Kate Sirkin, Rachel Cascisa and Gavin Brown on how to make it happen in this webinar replay.