NOWADAYS

Nowadays is officially the exclusive TH🌊 spirit partner of Palma Day Club in Charleston, SC for the entire Summer 2026 season! We’re bringing elevated social drinking to one of the best destinations in the country, all summer long. Kicking things off this weekend with XANDRA, BLOND:ISH, and ACRAZE!🌴

The shelf is the story. For THC beverages, merchandising is more than product placement. It’s the disrupting the consumer journey. Awareness → Education → Trial → Conversion → Brand Block Every display has a job: stop the shopper, build confidence, and bring new consumers into the category. We’re proud to keep building the future of THC beverages one shelf at a time. 🚀

We’re thrilled to share that Lisa Grigaliunas, our Head of Category & Consumer Insights, has been recognized as a 2026 Top Women in Convenience🙌 Lisa’s leadership, strategic thinking, and deep understanding of the consumer continue to shape how we innovate every day. We couldn’t be more proud to see her recognized alongside so many incredible women driving the industry forward. Congratulations Lisa, so well deserved👏 Read more: https://lnkd.in/gm6cZAnV

 Coming soon. Nowadays Extra Light. THC for beginners. ✨

Big moment for our team!🙌 Our founders Justin Tidwell and Anthony P. have been named finalists for the EY Entrepreneur Of The Year® 2026 Award in the Pacific Southwest. We’re proud of Justin and Anthony and grateful to everyone who’s been part of the Nowadays journey so far! https://lnkd.in/gAPpPp2k

Next up in our Employee Spotlight Series: meet Jena Murray, our Director of Quality. Jena ensures everything we create meets the highest of standards, bringing an incredible attention to detail to everything she touches. She’s known not only for her tenacity, but also for her consistently positive attitude! Outside of Nowadays, you’ll likely find Jena at her local farmers market, spending time outside with her pups and fiancé, or trying out a new restaurant. We’re so lucky to have you on the team, Jena!🖤

We're excited to share that Nowadays is now available at Koka Booth Amphitheatre in North Carolina! ✨🎶 It’s the perfect setting for great music, being outside, and something easy in your hand. We’re kicking things off tonight with Willie Nelson on stage, and we’ll be there all season long. If you’re heading to a show below, come find us! 4/27 | Willie Nelson 5/24 | ZZ Top 7/24 | Ella Langley 9/12 | Whiskey, Wine, and Fire 9/20 | Rainbow Kitten Surprise

As a potential federal ban looms, Nowadays is rolling out a 0.4 mg THC beverage designed to survive it. ⚖️🥤 The brand’s new “Extra Light” RTD line contains 0.4 mg of THC and 5 mg of CBD per 12 oz. can—positioned to comply with a possible November crackdown on hemp-derived THC drinks. Launching in four flavors and priced at $17.99 per 4-pack, the line is backed by research showing 60% of consumers are interested in an “extra light” option, according to CEO Justin Tidwell. With THC beverages at just 4% U.S. household penetration, Nowadays sees the lower-dose format as both a regulatory hedge and an entry point for hesitant consumers—while pledging $1 per pack sold to lobbying efforts aimed at stopping the ban. The company says it’s targeting expansion from 26 to 40 states, even as Washington debates the category’s future. 🇺🇸📊 Link to the full story in the first comment below 👇 #THCBev #HempBeverages #CannabisIndustry #Regulation #RTD #AdultBeverage #CBD

So proud of the NOWADAYS team continuing to lead the category with the launch of Nowadays Extra Light. Since its inception, Nowadays has been at the forefront of creating safe, premium, and accessible beverages. And that's no accident. Through the thoughtful and decisive leadership of Justin Tidwell and Anthony P., this team stayed committed to their mission over the past few months while navigating complex and uncertain ground in the THC Bev category. The result? Nowadays Extra Light, a better way for more people to drink (even) easier. We're so proud to play a small role on this amazing NOWADAYS team through Gossamer World.