A viewer sees your ad Tuesday night, and they convert through paid search on Thursday morning. Last-click gives CTV zero credit. That's how CTV keeps ending up with flat budgets and no accountability. The channel is doing real work that the standard report card was never built to capture. When we run MMM models through KanopyAI, CTV consistently shows up as a driver of incremental revenue that other channels aren't capturing on their own. With streaming consolidation underway, the window to lock in premium inventory at favorable CPMs is narrowing. In this week's Digital Transformation, we break down why the old measurement frameworks are failing CTV, what the models are actually showing, and how to build the case internally before the economics shift. Read the full breakdown below!
Direct Agents
Advertising Services
New York, New York 21,534 followers
8x Crain's New York Winner | NYC, LA & Austin | Certified Minority-Owned Business Enterprise
About us
Direct Agents, celebrating its 23rd year of excellence, is a full-service growth marketing consultancy fueled by a future-focused mindset. As an independent and certified Minority-Owned Business, our team of professionals across NY, LA and Austin brings unique insights and solutions to every project. We specialize in strategic innovation and an AI-integrated approach, consistently providing our clients with a competitive edge in an ever-evolving marketing landscape. To learn more about our services, visit www.directagents.com or email marketing@directagents.com. Subscribe to Digital Transformation for weekly marketing updates, news, and trends: https:Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7019056617816039424
- Website
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http://www.directagents.com
External link for Direct Agents
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Social Media Marketing, Search Marketing, Display Advertising, Mobile Marketing, Analytics, Creative, Strategy, Video Production, Content Production, SEO, Demand Generation, Lead Generation, Email Marketing, Amazon Commerce, Performance Marketing, Inclusive Marketing Strategy, Paid Social, Technology, Organic Social Media, GEO, and Reddit
Locations
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Primary
Get directions
149 5th Ave
16th Floor
New York, New York 10010, US
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Get directions
10000 Washington Blvd
6th Floor
Culver City, California 90232, US
Employees at Direct Agents
Updates
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Direct Agents reposted this
SubSummit Recap Incoming... Spent 3 days in KC with some of the sharpest operators in subscription and DTC. Bonus points for puppy breaks and the after-party Direct Agents sponsored with B.O.B, a blast from the past 🤩 Huge thanks to Christopher George and the SubSummit team for putting on an incredible event. Until next year 📆 The takeaways that stuck with me 👇🏽 -- 1. The best churn strategy is a product people don't want to cancel. Eric Steckling (Ollie) Cut through the noise - tactics matter, but a great product does the heavy lifting. Yael Dornbusch (Zumba) is flipping from reactive to predictive actions, identifying churn signals before they happen. 2. Your customers are your best focus group and product shapers. Period. Kelly Murphy (Lola) shared how 4.7-star reviews masked a real product issue that only surfaced through face-to-face conversations. The dashboard told one story; the customers told another. 3. Sustainable growth >>> promo hunting. Andrew Bernstein (Mosh) made the case for building loyalty through value, not discounts that erode margin and train customers to wait for the next deal. Kylie Noland (Vetnique) on why manufacturing high-value first orders is one of the strongest predictors of LTV. 4. Performance starts with full-funnel thinking. Adam Pivko, MBA (Direct Meds) on treating media buying as data acquisition first, revenue second. Ben Spell & Michael McWhorter (Good Ranchers) on trust and quality being what makes subscription marketing actually work. Expectations have to match what shows up in the box. 5. AI works when it's practical, not performative. Brands are leveraging AI to digest cancellation surveys at scale and pull patterns out of unstructured feedback. Real applications, real impact.
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Our team is at Lead Summit NYC today and tomorrow! 🗽 Excited to connect with brand builders and retail leaders, share ideas, and explore what’s next in commerce. Attending Lead Summit? Let’s chat! https://lnkd.in/ec4fFyZS
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A great few days at StackAdapt's Conversion 2026 in Austin last week ⚡ Two of our leaders took the stage to share how we're thinking about the future of agency operations and consumer engagement! Our Managing Director & Co-Founder Dinesh Boaz discussed why clients are buying outcomes now, not deliverables. The agencies pulling ahead aren't just adopting AI tools. They're rebuilding how work gets done, leading with business strategy, creative vision, and the depth of expertise that no agent can replicate. Our SVP of Integrated Media Corey Levine made the case for live and cultural moments as performance channels, exploring how programmatic DOOH paired with mobile retargeting turns attention into measurable action, especially as consumers continue pulling back from social. Great conversations, strong perspectives, and a week well spent connecting with others across the industry!
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Retail media’s old playbook officially got sent to Room 101. 🏆 Our EVP Megan Conahan took the stage at Skai ShopAble for the session “Retail Media Room 101: Reimagining the Playbook.” From banishing PDP obsession to calling out the industry’s misuse of “incrementality,” Megan brought bold perspectives on how AI-driven discovery is reshaping commerce. And the audience agreed, her take took home the trophy. 👏 Key takeaway: By the time a shopper reaches your PDP, the decision has already been influenced by AI, creators, communities, reviews, and off-platform discovery. The brands that break through will be the ones shaping those moments first.
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Direct Agents reposted this
Consumers are setting screen time limits, bricking their phones, and actively pulling back from social media. Meanwhile, 73% of them take a digital action after seeing a DOOH ad. That gap is an opportunity. I got to dig into that idea (and a lot more) during our DOOH breakout session at StackAdapt’s Conversion Conference. DOOH has become the bridge between the physical world and the digital action. One thing I’d encourage more brands to explore that we see great results across our clients at Direct Agents: mobile retargeting after DOOH exposure. Brands now have an audience pool that’s been exposure to your brand. That’s a top-of-funnel signal feeding your lower funnel channels. Huge thanks to StackAdapt for putting this together, Lindsay Dartt for moderating a great conversation, and Brendan Donoghue for being a great co-panelist. Really fun session!
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1–2% CTRs. CPCs ~55% below paid search benchmarks. CPMs down from $60 to as low as $25. Those are real numbers from real campaigns we ran on ChatGPT's ad platform during the closed beta, across both B2B and B2C. Users are engaging mid-conversation, mid-decision, that context is doing a lot of work. In this week's Digital Transformation, we break down the benchmarks and what a smarter mid-funnel allocation looks like for brands ready to test. Read the full breakdown below!
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Direct Agents reposted this
The most common title at an agency in 2031: Business and Growth Operator. Realistically, it is coming this year. That was my answer at StackAdapt's Conversion panel in Austin yesterday, on AI across the agency space. Clients are buying outcomes, not deliverables. Deliverables are now the baseline. Agents are already taking on tasks at scale, freeing us to lead with business strategy, creative vision, and the ability to challenge an idea. The agencies that win bring the deepest business expertise and experience to their work, empowered by a data layer that brings multiple perspectives to every decision. Thanks to the StackAdapt team and my fellow panelists for a great session. Excited about what we are building at Direct Agents and what's coming up this year.
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+175% increase in AI Search Visibility and +153% increase in revenue from AI Search in just six months In our latest GEO case study, we share how we helped a global cloud hosting provider go from losing ground in AI-generated answers to outpacing competitors where buyers are searching Strong brand recognition wasn't enough on its own. Getting cited by AI required rebuilding how the brand was understood, structured, and referenced across the web Learn more about our GEO services https://lnkd.in/eW_kmSN5
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CTRs hit 1–2%. CPCs came in ~55% below blended paid search benchmarks. That's what we saw running live tests on ChatGPT's ad platform before it opened to the public across both B2B and B2C. CPAs sat mid-funnel, more efficient than upper-funnel video, not quite at mature search levels yet. The takeaway: this isn't a search replacement or a YouTube replacement. It's a mid-funnel performance channel, and the engagement economics are more competitive than most brands expect. Comment AI Search, and we'll send you the full report!