Demandbase

Your biggest accounts are sending signals, but are your teams acting on them fast enough? Join us for Enterprise ABM: A 1:1 Retention Playbook with AI-Powered Signals to learn how leading GTM teams use AI-driven insights to spot risk earlier, align Sales + Marketing + CS, and protect expansion revenue before competitors get in the door. If retention is part of your growth strategy, this webinar is for you. 📅 May 28 Register now. Link in the comments⤵ #ABM #AI #B2BMarketing #CustomerRetention #Demandbase

AI is reshaping account-based marketing faster than most teams can adapt. Buyer behavior is evolving. Signals are multiplying. Expectations are higher than ever. Join us in Chicago for the AI in ABM Essentials Certification and learn how modern GTM teams are: • Using AI to prioritize the right accounts • Engaging buying groups more effectively • Building realistic AI strategies that drive results • Avoiding the common pitfalls slowing ABM programs down • Aligning sales + marketing around revenue orchestration Plus, earn your certification alongside peers navigating the same AI transformation. Link to join in the comments⤵

Great perspective from Kim Tremblay, MBA and the Data Demand team on the growing importance of ecosystem-led growth in modern B2B go-to-market strategies. As buying journeys become increasingly interconnected, partnerships are playing a bigger role in driving engagement, pipeline, and customer value. Excited to see more conversations focused on how organizations can build stronger, more collaborative growth strategies. #EcosystemLedGrowth #Partnerships #ABX #B2BMarketing #Demandbase

AI is reshaping how revenue teams prospect, execute deals, and forecast growth — and GTM leaders are moving fast to operationalize it. We’re proud to sponsor Outreach Unleash 2026, June 1-3 in Scottsdale, where modern revenue teams are coming together to explore the future of AI-powered selling. Looking forward to the conversations around agentic AI, smarter GTM execution, and predictable growth. See you at #OutreachUnleash. #Demandbase #RevenueAI #AgenticAI #GTM #SalesTech

Manually building campaign-matched landing pages for every segment? That's a full-time job...and then some. Our Site Customization Agent changes the math entirely. Just chat with the Agent and it reads your page, understands your audience, and applies the edits for you. No dev tickets. No copy-paste marathon. Just personalized pages that match your campaigns — published fast. See it in action → https://okt.to/1BPTxk

Are you attending the ANA Masters of B2B Conference in Chicago? Meet with our on-site AI GTM Experts if you’re looking to: • Focus spend on the accounts most likely to convert • Align advertising to the buyer journey • Measure impact on pipeline and revenue • Improve GTM efficiency with AI Book time with our team onsite and see how Demandbase Ads helps teams turn advertising into measurable pipeline impact.

B2B marketing doesn’t have a data problem, it has an execution problem. At #AntiCon, Demandbase is bringing this conversation to the stage Signals don’t create pipeline. Action does. May 21 | 10:15 AM GMT Join Leanne Chescoe, Demandbase as she explore how leading GTM teams are: • Moving beyond siloed signals • Turning AI insights into coordinated action • Driving pipeline with account-based strategies that actually work If you’re tired of “more signals, same results” this session is for you. Link to register in the comments⤵

Which AI investments are actually worth making in B2B marketing? Gartner® just evaluated 20 Generative and Agentic AI Use Cases by business value and feasibility — so GTM practitioners can prioritize with evidence, not instinct. Use this report to guide smarter AI investment decisions – and act on them. Get the 2026 Gartner® Generative and Agentic AI Use-Case Report for B2B Marketing. Link in the comments⤵

Heading to Gartner Marketing Symposium/Xpo in Denver? If you’re thinking about how to turn data, signals, and AI into real pipeline impact, we should talk. This is especially for: • CMOs driving revenue accountability • Demand gen & digital leaders scaling pipeline • Marketing ops & analytics teams drowning in disconnected data • Product & regional marketing leaders aligning GTM At Demandbase, we’re helping teams move from fragmented execution to AI-powered pipeline generation. Schedule some time to meet with us at Gartner (link in the comments).

What does the future of B2B marketing actually look like? According to 500+ B2B marketing leaders surveyed by Demandbase and The Harris Poll, it looks more connected, more automated, and more human. Top investment priorities over the next 12 months include: • Data unification and enrichment • API integrations across the GTM stack • Agentic AI and automation • Intent-based advertising • Buying group targeting The message is clear: marketers are moving beyond disconnected tools and reactive campaigns toward orchestrated GTM strategies powered by AI and real-time insights. If you want a look at where B2B marketing is heading next, this report is worth the read. Link to the report in the comments⤵