We've helped dozens of news sites figure out their AI strategy. Here's an example from Erie News Now, a local news site operated by LILLY BROADCASTING. Through in-article AI prompts, we automatically engage their users giving readers instant context and extending time on-site. We also power https://lnkd.in/eDfJjrji, giving local news an ads-monetized AI mode of its own: users just have to click 'Ask' to instantly chat with an AI grounded in Erie News Nows' latest reporting. Thanks also to the Lilly Broadcasting team for joining our recent interview with AdExchanger around Sponsored Conversations. They shared their perspective on why they're taking control of their answers business with Dappier. Ready to make money with AI? https://lnkd.in/eJUM7wZj
Dappier
Software Development
Austin , Texas 1,271 followers
Driving engagement & unlocking new revenue with conversational AI
About us
Dappier is the only turnkey AI creation and monetization platform purpose-built for marketplaces and media companies looking to secure their data and unlock new revenue.
- Website
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https://www.dappier.com
External link for Dappier
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Austin , Texas
- Type
- Privately Held
Locations
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Primary
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4229 n FM 620
Austin , Texas 78613, US
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Get directions
4229 n FM 620
Austin , Texas 78613, US
Employees at Dappier
Updates
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The latest AI news you need to know: • Product feed ads are rolling out in ChatGPT, demonstrating that AI agents are the new default media channel 💬 • Google is retiring the Chromebook for “Google Books", re-focusing Android around Gemini integrations ✨ • TikTok launched an MCP server for automated ad campaign management 🤖 We also cover the latest Dappier news, including a recent article on "Why Sponsored Conversations Are The New Media Channel for AI' in Financial Marketer, further news pick-up in The National Law Review, and more support from partners like Magnite, Sovrn, PubMatic, Dianomi & LiveRamp. Launch your AI answers business with Dappier: https://dappier.com Get the newsletter before anyone else, in your inbox: https://lnkd.in/djKK3mHw
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Dappier reposted this
A Dappier quer transformar a Open Web num novo canal publicitário impulsionado por IA #AgenticAI #AI #OpenWeb #Lançamento #TheNextBigThing 👉 https://lnkd.in/em-cgNXX
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Dappier reposted this
Search is changing fast, and publishers are racing to keep up. Our portfolio company Dappier is helping lead that shift. In a new partnership with Dianomi, Dappier is powering an AI Answers Engine for publishers, enabling more conversational search experiences while creating new monetization opportunities for media platforms. As AI reshapes how people discover information, solutions like this are helping publishers stay visible, relevant, and competitive. 📊 We're excited to see Dappier continuing to push innovation at the intersection of AI, media, and advertising. Read more about the partnership and be sure to follow Dappier to keep up with what they're building next. 🚀
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Dappier reposted this
This is a great post. My favorite line …”it's time to think about the conversational layer on your media plans.” AI conversations are fundamentally reshaping every consumer experience and AI has truly emerged as a new media channel. For publishers or for that matter for anyone with a scaled consumer audience- there is a tidal wave coming. Ride it, and that wave can be an opportunity to reshape your consumer experiences, generate completely new revenue streams and drive engagement all while super serving customers with the AI answers they’ve come to expect - or that wave can pull you under. Today is a great day to get started with Dappier and unlock AI as a new media channel across your owned and operated properties.
🤖 Ads in AI 🛒 Retail Media ✨AI Commerce 🗣️LinkedIn Top Voice 🎤 Keynote Speaker 💯 The Drum Commerce Media Power 100 🏆 Retail Media Leader of the Year 💡 RETHINK Top Retail Expert 🏛️ WFA & IAB Council 🎓 BSc & MBA
OpenAI just turned ChatGPT Ads into a real ad-tech platform. Five tech partners and CPC bidding landed in the same week. This is the week ChatGPT Ads stopped looking like a beta. OpenAI shipped CPC bidding, confirmed they're working with the big four agency HoldCo's, integrated five ad-tech platforms, and added a full set of Ads Manager updates. The CPC mechanics are standard. $3–5 USD starting bid, second-price auction, the kind of setup anyone running Google Ads will recognise. What shipped on the platform: 🛒 CPC bidding is live in the US, with a Clicks objective and a red/yellow/green bid strength indicator to help advertisers calibrate. 🛒 Bulk CSV workflows, conversion events via the OpenAI pixel, role-based access (Admin/Member/Viewer), sortable tables, ad-level spend, average CPC and CTR reporting. Standard DSP plumbing, finally in place. 🛒 An "Ask ChatGPT" button is being tested below ads. Users can interrogate creative with the LLM before clicking through. Those interactions aren't billed. The more interesting question is who's now plugging into it. The partner roster is the bigger story: Agency partners: dentsu, Omnicom, Publicis, WPP Tech partners: Adobe (creative + analytics), Criteo (#RetailMedia DSP), Kargo (rich media), Pacvue (campaign management aggregator), StackAdapt (independent DSP) That list is unusually broad for an early-stage platform, but the ambition is equaly large. Pacvue and Criteo plugging in shows ChatGPT Ads is being positioned as a retail media surface, not just a search competitor. Adobe brings the creative and measurement layer. Kargo handles premium formats. StackAdapt is the independent DSP route in. The Big Four bring the demand. OpenAI isn't trying to build a parallel ad ecosystem. It's plugging into the existing stack at every layer at once. For brands and advertisers: CPC means real accountability finally lands on ChatGPT Ads. Pay for engagement, not for vibes. The "Ask ChatGPT" button is the more interesting strategic opportunity / challenge. Your ad has to survive being talked about, not just looked at. Strong stories get a free pre-qualification layer. Shaky ones get exposed by the LLM sitting next to the creative. The bigger picture: ChatGPT Ads just moved from concept to media plan line item. The Big Four don't sign up to side projects, equally Adobe, Criteo, and Pacvue don't integrate with them either. OpenAI advertising infrastructure is going up faster than almost any major digital ad platform... it's time to think about the conversational layer on your media plans. #RetailMedia #AICommerce #AgenticAI #AdTech #ChatGPT Dentsu Performance Media Omnicom Media Publicis Media WPP Media
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Dappier reposted this
Magnite is excited to be a part of the next generation of conversational advertising as Dappier launches Sponsored Conversations, enabling brands to reach consumers within high-intent AI chat sessions across the open web. https://lnkd.in/gY8-QrVc
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Thanks to AdExchanger for including Dappier as a key partner in PubMatic’s push to bring agentic AI into digital advertising. The momentum we’re seeing makes one thing clear: AI agents are the new layer for advertising and engagement. That’s we’ve built new ad opportunities that help publishers and advertisers monetize AI chat and AI search - like Sponsored Conversations, which are outperforming traditional display ads in early tests by up to 5x. We’re enabling brands working with industry leaders like PubMatic to reach users inside AI agent experiences. Great to see PubMatic’s AgenticOS gaining traction, and exciting to be part of what comes next for AI-powered advertising. Ready to advertise in AI agents? Visit https://lnkd.in/ezuN8CpT #AgenticAI #Advertising #AdTech #Programmatic
More than 30 fully autonomous, end-to-end agentic campaigns. More than 1,000 direct publisher deals on AgenticOS. The fastest adoption of a new product in our company's history. Scaling AI deals drove 80% year-over-year growth in our emerging revenue category in Q1, and real dollars are flowing through more than 20 agents across our platform. When adoption moves this fast, it's because the product is working. As CEO Rajeev Goel put it: "It's a single layer of technology, and it looks a lot like what the walled gardens leverage to drive ad performance." We believe agentic AI is going to fundamentally change digital advertising. AdExchanger's Anthony Vargas covers what our Q1 results mean for what comes next: https://lnkd.in/eDiJxJGk #AgenticAI #Advertising #AdTech #Programmatic
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Dappier reposted this
PubMatic continues to lead in the AI revolution across adtech. Very excited for this partnership. Awesome tech and great people at Dappier!
Excited to be a part of the AI conversation revolution. 🤖 Dappier launched Sponsored Conversations — a new, high-engagement ad format that reaches consumers in AI chats across the open web. With PubMatic, brands can seamlessly execute these innovative formats through reliable and transparent workflows. Early campaigns are already delivering outcomes, driven by real-time intent signals and conversational engagement. #POSSIBLE2026 #AI #Advertising #Innovation #Dappier
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Thanks to Financial Marketer for covering the launch of Sponsored Conversations. AI agents are the new form factor for going online - changing the context for advertising: instead of interrupting, brands can now participate. With Sponsored Conversations, brands can now insert a customised AI agent generated from their existing creatives directly into live AI chat sessions across dozens of sites. This piece from Financial Marketer covers how Dappier is driving these new ad formats for financial publishers with partners like Dianomi, outperforming traditional display ads. Ready to get started? https://lnkd.in/ezuN8CpT Ready to make money with AI? https://lnkd.in/eJUM7wZj
In our latest Financial Marketer Industry Voice, Dan Goikhman, CEO of Dappier, explores why “sponsored conversations” are set to redefine how brands engage audiences on the open web. → 3x higher response rates → 4x lift with intent signals → 2:24 average engagement time This is not about interrupting users. It is about participating in the moment decisions are being made. Rupert Hodson, CEO of Dianomi, breaks down what this means for financial marketers as AI reshapes discovery. 👉 https://lnkd.in/g5bnYme2 #FinancialMarketing #SponsoredConversations #Dappier