ConnectBooks

BIG announcement for ecommerce sellers‼️ We’re building something new at ConnectBooks 👇 Meet 𝗖𝗿𝘂𝗻𝗰𝗵. An AI CFO designed specifically for ecommerce brands. Imagine being able to ask questions like: • “Why is my profit down this month?” • “Which SKUs are actually making me money?” • “Where am I losing margin?” • “What should I reorder next?” …and getting real answers instantly from your financial and marketplace data. You can even ask 𝗖𝗿𝘂𝗻𝗰𝗵 to schedule a morning briefing every weekday at 8am. No spreadsheets. No digging through reports. No waiting until month-end to understand your business. 𝗖𝗿𝘂𝗻𝗰𝗵 is built to help sellers make faster, smarter decisions with the clarity of having a CFO in their corner — powered by AI and connected directly to your ecommerce financials. We’re opening up early access soon. Join the waitlist here: ➡️ https://lnkd.in/ejXz23vX

April was a great month for our dev team. We launched 2 great new features: 1. Google Ads Integration Google Ads drives a huge amount of sales for Shopify sellers. Now you can connect your Google Ads data directly into ConnectBooks to see your true profitability after ad spend. We had huge demand for this feature and it’s now live on our platform. 2. Profit Simulator Tool Ever wondered what would happen to your profitability if you: - Increased your price by 25%? - Reduced ad spend? - Lowered your cost of goods sold? - Got hit with higher storage fees? - and more…. ? Previously, sellers had to build complicated spreadsheets to manually test these scenarios. Now we’ve built a native Profit Simulator directly inside ConnectBooks where you can easily model these changes and instantly see how they would impact your numbers before making a decision. Really proud of our Product Owner, Moishe Ganz and the entire dev team for the amount of work that went into these releases. We have some exciting new features planned for this month and I’m looking forward to sharing another update in a few weeks. And if you’re not already a ConnectBooks customer and would like to try out our Profit Simulator tool, it’s available on our free plan which you can sign up to right here: https://lnkd.in/enNYjSvv

Most ecommerce sellers don’t have a revenue problem. They have a visibility problem. Sales might look great in Shopify or Amazon… but once you factor in ad spend, fees, shipping, returns, and inventory costs, the real profit picture can look very different. That’s why we built the ConnectBooks Profit Simulator. Now sellers can model “what-if” scenarios before making important business decisions: 📈 What happens if ad spend increases? 💰 How would a price increase impact margins? 📦 What if shipping costs rise? 🚀 Which products are actually worth scaling? Instead of guessing, ecommerce brands can forecast profitability with real financial data. As many sellers have pointed out, scaling revenue without understanding true margins often means “losing money faster.” The goal isn’t just growth. It’s profitable growth. Read more about the new Ecommerce Profit Simulator here: https://lnkd.in/eVqW5-CD

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Success on Walmart requires a different strategy than Amazon. That’s why we’re hosting a webinar focused on helping ecommerce sellers understand: ✅ How to get started on Walmart Marketplace ✅ What sellers should know before launching ✅ Common mistakes to avoid ✅ Strategies for growth and visibility ✅ How to manage operations and profitability If you’re considering expanding your ecommerce business, this webinar will help you better understand the opportunity and what it takes to succeed. Register for the webinar and join Mikey Canihan, Marcus Poe, and Colleen Quattlebaum on June 2nd. Can't make it? Register and we will send you the recording. https://lnkd.in/eT_n984A

Most ecommerce sellers put the majority of their Google ad budget into Google Shopping campaigns. But tracking how that spend actually impacts profitability can still be a manual process. Now with ConnectBooks, you can connect your Google Ads account and automatically import ad spend directly into your profit and loss reports. That means you can finally see your advertising costs alongside revenue, COGS, fees, and other expenses — all in one place! ✅ Automatically sync Google Ads spend ✅ Get more accurate profit reporting ✅ Understand true profitability by channel Learn how to set it up: 👇 https://lnkd.in/dTUGxXQ4

A top Amazon seller. Years of experience. Strong operations. And still… they found gaps they didn’t know existed. “People don’t know what they don’t know. We’ve been doing this a long time, and even we were surprised by what we uncovered.” - Brian Fennell, owner of Monster Pets. That’s what happens when you combine financial visibility with operational discipline. By pairing ConnectBooks with ZonPrep, Monster Pets built a system that doesn’t just scale revenue... it protects profitability. Because real growth isn’t just about selling more. It’s about seeing clearly, acting on the data, and fixing what’s hidden. Check out the full case study 👇 https://lnkd.in/eajN-W3n

Scaling your eCommerce business shouldn’t feel like guesswork. But for many sellers, it does. You’re making decisions on ads, inventory, and pricing… without full visibility into what’s actually driving profit. The reality is: You can’t scale what you don’t understand. Data isn’t just helpful. It’s essential. From cash flow and true profit margins to SKU-level performance and inventory health, the right insights are what separate growing brands from stalled ones. If you want to scale smarter (not riskier), this is a must-read from Chelsea Noel at Goflow: 👉 https://lnkd.in/gHz-65ex

If you’ve ever looked at your numbers and thought, 🤔 "We’re making money… so why doesn’t it feel like it?" Join our webinar with Nachman Lieser and Daniel Orkun Duzgun on Tues. April 28th and we will help you connect the dots. This isn’t about surface-level metrics. It’s about understanding how cash actually flows through your business, and where it gets stuck. In this webinar, you’ll learn how to answer: 📉 Which SKUs are draining my working capital? 🪴 How do I grow without choking my cash flow? 💵 Where should I deploy my next dollar? 📈 Should I increase ad spend or raise prices? If you can’t attend live, Register and we will send you the recording. https://bidx.it/4dUYgVf

We’re proud to be a sponsor of the Accelerate Conference - the premier conference for Bookkeeping/CPA/CFO firms and other financial professionals. Join us for a day of insight, networking, and growth alongside top professionals in the industry including: Joe Woodard, Jacob I. Oberlander, CPA, Nachman Lieser, Hector Garcia CPA, Sherif Gayed, Daniel Malinov, CPA, CA, Ben Stein, Meny Hoffman, and more industry experts! 📅 May 13th - Cliffside Park, NJ Register here: https://lnkd.in/e_spPKeq