Congrats to our Chief Innovation Officer, Natalie Silverstein, on being named to Ad Age's Tech Power Players list! When Ad Age asked Natalie what most people misunderstand about her work, she shared that people assume a creator marketing agency isn't technical. In reality, as the leading creator marketing agency, Collectively is running measurement infrastructures across hundreds of campaigns, building proprietary tooling, and sitting on creator content at scale, which ultimately will become a valuable AI-training dataset in marketing. "Silverstein has demonstrated a playbook for how any agency should be looking to integrate AI into their core offerings, even if they’re specialized."
Collectively
Marketing Services
New York, NY 14,938 followers
Creator marketing for forward-thinking brands. Part of The Brandtech Group.
About us
Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2025, we were named Adweek’s Fastest Growing Agencies and Top 10 led by women.
- Website
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http://www.collectivelyinc.com
External link for Collectively
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Influencer Marketing, Influencer Strategy, Custom Research & Insights, Influencer Casting, Social Media Marketing, Event Integrations, Product Launches, Brand Campaigns, Sampling Initiatives, Digital Word of Mouth, Creator Marketing, TikTok, YouTube, Instagram, and Paid Social
Locations
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Primary
Get directions
155 6th Ave
New York, NY 10013, US
Employees at Collectively
Updates
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Collectively reposted this
Another #CampCollectively in the books! 🤠 Getting to spend time together with this team was such a joy. Collectively is made up of so many talented, creative, and genuinely kind people who make our work actually fun. Not only do we lead with expertise in the influencer marketing space, but you better bet, we do it in style! We had ourselves a time line dancin' and exploring some of the fun Austin had in store. A highlight was the hired magician/mentalist/ who truly blew our minds away... but those are stories for another time. 😂 To my QuickBooks Team, Abby Koehler, Alanna Stangl, Justin Barger, Justin H., Kaleigh Feuerstein, Katy Kondo, Michelle Reed, Tara Handza Yvanna Rivera – It was so nice to be together again. Truly a rockstar team! 💚 Each Camp gets better than the last... I wonder where we'll be off to next year?!
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Congrats to James Reid, our SVP of Client Partnerships & Head of Business Development, for being named a 𝘿𝙞𝙜𝙞𝙙𝙖𝙮 𝙁𝙪𝙩𝙪𝙧𝙚 𝙇𝙚𝙖𝙙𝙚𝙧 𝙞𝙣 𝙩𝙝𝙚 𝙍𝙞𝙨𝙞𝙣𝙜 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮! His leadership has defined Collectively's growth and helped shape how an entire industry approaches social-first marketing. A huge congratulations, James!🏆 Read more ⬇️ https://lnkd.in/gbvqFEcr
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Collectively reposted this
Life update 🙂 I’m so excited to share that I’ve recently joined the Production team at Collectively, where I’ll be working on executing influencer marketing campaigns, events, and activations for the most exciting brands! This past week, I had the opportunity to attend Camp Collectively in Austin, TX, a time dedicated to connecting with the team, collaborating, learning more about the work we’re building together, and investing in both personal and professional growth. Being surrounded by such thoughtful, creative, and supportive people reminded me how important strong team culture truly is. I have so much to be grateful for, and I genuinely couldn’t ask for a better team. A huge thank you to Damaris Santos-Palmer & Robin Fischman for supporting me along the way. I’m beyond excited for what’s ahead. For anyone currently in the job market, let this be your reminder: Your YES is coming, keep the faith. 💛
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Collectively reposted this
Camp Collectively was an unforgettable experience this year! ✨ After two days in Austin with our team, the excitement is still palpable. There’s something special about finally meeting and hugging the colleagues I interact with daily on Slack. Faces I recognized from Zoom meetings now in real life…it truly hits differently. Robin Fischman ❤️ One of the standout moments was our inclusion panel. Witnessing our employees share their honesty and passion in front of the entire company reinforced the importance of this work. They truly carried the message. Exceptional work from Joshua McLeod, Sascha Bush, Katy Kondo, and Samantha Alexis Dinio . We line danced, shared belly laughs, and enjoyed late nights filled with genuine joy that can't be manufactured or scheduled. It naturally unfolds when good people come together. A special shoutout to Kim Aanerud, Ariel Ijaduola, SHRM-CP and Michelle Golden for organizing such a phenomenal experience for our staff…a true labor of love! I genuinely mean it when I say I manage the most incredible People & Culture team on earth. The hours, care, and thought that went into making this happen behind the scenes were remarkable. And a massive shoutout to Alexa Tonner. Thank you for always giving us the space to be ultra creative in our roles, and for trusting us to run with it. The most incredible and supportive manager I’ve ever had. Thank you for leading the way, always. Austin, you did not disappoint. Already looking forward to next year!
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Collectively reposted this
A little over a month into my journey at Collectively and I just attended my first Camp Collectively in Austin🤠☀️ My feet are barely deep in the sand, but I already know I’m exactly where I’m supposed to be. From the company culture to the incredible people behind it all, I’ve felt so welcomed and inspired from the start. Grateful to be learning, growing, and building alongside such an amazing team. Excited for everything ahead!🤭
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Collectively reposted this
Another Camp Collectively in the books & I can easily say this has been my best one yet ✨Here is a highlight reel of a few of my favorite moments including my first time line dancing and shuffleboarding!
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Collectively reposted this
Running a small business today means being the CMO, CFO, and CEO all at once—while every minute and dollar counts. During a session at ADWEEK House: Possible, Intuit QuickBooks' Jennifer Chow Buchbinder and Collectively's Natalie Silverstein gave a behind-the-scenes look at “Outdo It,” a global campaign that marks the brand’s shift from do-it-yourself software to done-for-you experiences powered by AI and human expertise. In conversation with ADWEEK's Jenny Rooney, they discussed how the brand partnered with long-time creators and real entrepreneurs to bring authentic storytelling to the campaign and showcase how blending human and technology narratives can drive trust, relevance, and real performance.
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The conversations shaping the future of influencer and creator marketing need the leaders who have been building it from the inside. We're proud to announce that our Chief Innovation Officer, Natalie Silverstein, is joining the IAB Creator Economy Board of Directors, and that Collectively is joining the IAB as a Creative Agency Member. The IAB Creator Economy Leadership Board brings together industry leaders to establish standardized approaches to buying, activating, measuring, and evaluating creator marketing so that brands can invest at scale with confidence. As creator marketing scales, the foundational work of defining how it's measured, evaluated, and bought becomes just as critical as the campaigns themselves. We're committed to being in the room where that work happens. Read more ⬇️ https://lnkd.in/ekvT9aK6 IAB Natalie Silverstein Zoe Soon
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