Coegi

The DSP spec sheet won't tell you what actually matters. Every major DSP offers similar capabilities now – AI optimization, audience targeting, measurement integration. What actually differentiates in 2026:  ☑️ Financial orchestration ☑️ Organizational readiness ☑️ Data infrastructure quality ☑️ Strategic fit with your actual needs The real factors aren't about the platform. They're about the ecosystem around it. Your advantage isn't the tool, it's the operational excellence wrapped around it. 👇 This month's Loop breaks down the new DSP evaluation framework. #DigitalMarketing #ProgrammaticAdvertising

🤔 89% of businesses have made investments in personalization infrastructure, demonstrating broad market recognition of personalization as essential business capability. So why are so many brands still marketing in silos? A strong customer engagement strategy isn't about doing more, it's about making everything work together. When your content, channels, and messaging are aligned, the experience feels seamless … and seamless experiences build loyalty. Here are five steps to build an integrated engagement strategy that actually moves the needle. ➡️ #CustomerEngagement #MarketingStrategy

🔉 Shoutout to our teammates who are celebrating work anniversaries this month! We appreciate all the diligence, dedication and team work you bring to strengthen the Coegi team.

Not all marketing partners are built for compliance. If your brand operates in a regulated industry or simply values trust, you need an agency that can prove its commitment to data security. That’s where Coegi stands apart. 📝 Our VP of Data & Technology, Jacob Amann, explains how our SOC 2 certification and HIPAA-aligned practices protect our clients and support secure, scalable marketing strategies. #DataPrivacy #SOC2 #HIPAA

Your audience is already tuned in. The question is whether your brand is showing up. 🎙️ 👉 Around 160 million people in the United States listen to podcasts every month. That's not a niche audience anymore — that's mainstream reach with a highly engaged mindset. What makes podcast advertising different from almost every other channel is how listeners show up. They're driving, working out, doing dishes — fully immersed, with no screen to scroll past your ad. And because listeners trust the hosts they tune in week after week, the advertising that surrounds that content carries more weight than a banner ad ever could. Three reasons podcast advertising deserves a spot in your media mix: 🗣️ The audience is growing fast — and the brands getting in now are building presence before it gets crowded. 🎯 Targeting has gotten smarter — programmatic options make it more accessible and measurable than ever, without the steep price tag of traditional direct buys. 🔊 Listeners are uniquely receptive — unlike the friction found on most digital channels, podcast audiences recognize that ads sustain the shows they love. It’s an environment built on mutual trust. We break down exactly how to approach it — targeting, creative, placement strategy, and more. If podcast advertising isn't part of your strategy yet, now is the time to explore it. Check out our full blog here. 👇 https://lnkd.in/gQGMCsfu #PodcastAdvertising #MediaStrategy

Travelers aren't flipping through brochures anymore. They're scrolling, streaming, and booking — all from their phones. ✈️ The travel and tourism industry has fully bounced back. And the brands winning the most bookings aren't the ones with the biggest budgets but the ones showing up at the right moment, on the right channel, with the right message. One-size-fits-all doesn't work in travel. The adventure seeker and the budget-conscious family need completely different messages, visuals, and offers. Personalization isn't a nice-to-have — it's the difference between a scroll and a booking. Today's traveler moves through four key moments before they ever pack a bag: Dream, Plan, Book, and Experience. Your marketing needs to be present at every single one. ⬇️ Here are four programmatic channels to amplify your marketing message at each stage. The opportunity is wide open. The question is whether your digital strategy is built to capture it. #DigitalMarketing #TravelAndTourism #NTTW26

The agencies losing clients aren't losing on price. They're losing on capability gaps. There's a big difference between knowing a platform and mastering it. The same person can't be your programmatic expert, TikTok creative specialist, LinkedIn B2B guru, AND Meta Advantage+ pro. That's not a knock on your team, it's just how deep expertise gets built. Through repetition, at scale, over time. So when a client asks about connected TV, retail media, or first-party data strategy, your internal timeline to deliver confidently might be 6–12 months away. Your competitor can do it in weeks. That gap is where client relationships get vulnerable. The agencies winning right now aren't building every capability in-house. They're being strategic about where they partner — so they can say yes faster and keep clients confident. If that's a challenge you're navigating, let's connect. 👇 #digitaladvertising #programmatic

📑 Most brands treat measurement as a report card. The best brands treat it as a roadmap. Reactive marketing chases vanity metrics, abandons strategies too early, and makes decisions based on noise instead of signals. Agile measurement does the opposite — embedding performance data from day one so teams can pivot with confidence without losing sight of the bigger picture. If your team feels stuck in reactive mode, it might not be a strategy problem. It might be a measurement problem. Let's talk. 👇

Welcome to the team, Emily! Emily is joining our Minneapolis office as an Account Manager. We’re excited to have your experience and passion!

Good wine doesn't need to be complicated. Good marketing shouldn't either. 🍷 Bread & Butter Wines had a simple mission –  make holiday entertaining effortless. We made sure the right people heard about it. Using Kroger's precision audience segments, we launched a programmatic display campaign that reached shoppers where it mattered most, right before they hit the store. The results? 🔄 3.14x ROAS 🏠 2.14M Households Reached 💰 $5.09 Cost Per Sale 🛒 33% of Sales from Lapsed + New Buyers Reaching new customers while winning back old ones. That's not luck, that's strategy. Ready to see what smarter targeting can do for your brand? Let's talk. 👇