Cloudinary’s cover photo
Cloudinary

Cloudinary

Technology, Information and Internet

San Jose, California 71,096 followers

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.

About us

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 80 billion assets under management and more than 11,000 customers and three million users worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.

Website
https://cloudinary.com
Industry
Technology, Information and Internet
Company size
201-500 employees
Headquarters
San Jose, California
Type
Privately Held
Founded
2012
Specialties
Images, Cloud, Media, Internet, Video, technology, AI, Generative AI, Composable Architecture, Digital Asset Management, and Performance Optimization

Locations

Employees at Cloudinary

Updates

  • Managing visual content at scale takes way more hands-on effort than it should. On June 3 we're hosting a live look at Cloudinary DAM Agents. These 4 new agents are automations for taxonomy, search, moderation, and workflow that help teams get more done without deep DAM expertise or complex configuration. If your content operations could use less manual work and more automation, this one's worth an hour. Register → https://okt.to/jmM4Pv

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  • Organizing assets is not about choosing one system. It’s about using the right tools together. Here’s how we approach it: 📁 Folders define structure and ownership 🏷️ Structured metadata ensures consistency and governance 🔖 Tags improve flexibility and discovery Each plays a different role in managing assets at scale.Learn how to structure your media library: https://okt.to/ewB6pn

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  • Until fairly recently, TV was where you built awareness. Everything else was where you drove action. That distinction has pretty much dissolved. Streaming has made video always-on and shoppable in ways that would have seemed far-fetched not long ago – and the data backs it up. CTV is delivering 15%+ higher ROAS than linear TV, and by 2030, Gen Z and millennials will drive 60% of U.S. retail sales growth. Cloudinary's Aaron Smedley, GM of Shopify, shares his perspective on what this means for brands – and why visual content quality is now the variable that determines whether you keep the attention you paid to get. https://okt.to/DGMVSN ECT News Network

  • The amount of content that needs reviewing before it reaches your audience is staggering. UGC. Partner assets. Marketplace submissions. And someone has to check all of it. Moderation Agent takes that off the team's plate. Real-time brand compliance, automatically, at scale. Learn more: https://okt.to/VoX52B

  • Success for technical users is never one-size-fits-all. Developers want tools that function seamlessly within the specific languages and ecosystems they use every day. This segment from Tech Talks Network breaks down the reality of fragmented developer communities and why understanding these various contexts is the only way to ensure builder success. Catch the insight below:

  • A one-second delay in page load speed can reduce conversions by up to 7%. For e-commerce brands, that's not a performance issue, it's a revenue issue. Heavy files, outdated formats, and one-size-fits-all delivery are usually the culprits. Cloudinary automatically handles all of it, turning images and videos into conversion drivers on every page, at any scale. Curious how your site stacks up? Test your page speed for free → https://okt.to/DYOpwc

  • Recently, we brought 20 of our EU customers together for our Customer Advisory Board, and walked away with exactly the kind of honest, energizing conversation you hope for. Three themes rose to the top: 1. Agents are becoming mission-critical. Teams are excited to lean into agents to unlock real productivity and operational gains – automation that actually moves the needle. 2. AI has always needed to be meaningful. The hype is new, the requirement isn't. Our customers are leaning into AI for asset and video generation and exploring agentic commerce, not because it's exciting, but because it delivers. 3. Orchestration with guardrails is the foundation of trust. Brand guidelines, review workflows, and permissions aren't obstacles – they’re what makes AI predictable, adoptable, and scalable across the org. We walked away with one clear conviction: AI in media operations is not a future state. The customers winning today are the ones pairing speed with control. Grateful to our CAB members for the candor and the collaboration. This is exactly how we build what matters.

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  • Accessibility gets a lot of conference time. Budget and priority? Not so much. ITPro took a close look at the state of WCAG compliance and why it's underimplemented, regularly pushed off to someone else's department, and stuck somewhere between good intentions and real action. Two Cloudinary voices weighed in. Eric Portis shares why developers who care aren't always getting the resources to act. And Sanjay Sarathy gives his view on what it looks like when accessibility becomes genuinely foundational. https://okt.to/lPqcpj

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Funding

Cloudinary 4 total rounds

Last Round

Secondary market

US$ 100.0M

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