Centerfield

Credit Cards and Payments: The Product Isn't the Problem   39% of small businesses don't use a business credit card at all.   Not because they can't get one. Because nobody's offered them one that fits how they actually operate.   PYMNTS and Mastercard surveyed 412 SMB owners earlier this year and found that only 28% would pay for a card with rewards. Cash flow flexibility, payment timing, how money moves through the business day to day — that's what owners actually care about. Most card products aren't built around any of that.   So the problem isn't adoption. It's matching. A generic offer at the wrong moment doesn't just fail to convert — it burns the impression and the budget behind it.   We enforce ICP matching across the entire funnel. Location, industry, revenue, employee size, intent, financial eligibility — all verified in real time before a prospect enters a flow. What reaches a partner isn't a lead. It's a confirmed match.   Over a million monthly SMB visitors across our owned properties. 200,000+ B2B RFQs through strategic partnerships. That reach only compounds if what comes out the other end actually fits.   Most acquisition models treat that as the partner's problem. We don't.   Source: PYMNTS Intelligence/Mastercard "[https://lnkd.in/gC8DNzdm for Change" February 2026

Had a great day yesterday at the Minneapolis Retail Summits event with Spencer Wayman. Really glad I made the trip. Two themes kept weaving through the first session and the conversations that followed: #AI is genuinely reshaping how the #eCommerce ecosystem operates. What stood out was how grounded the discussions were, real use cases and real outcomes. And yet, the room kept circling back to fundamentals. Clean data, clear messaging, solid operations. The reminder that AI works best when the foundation is already strong felt like the most valuable takeaway of the day. At Centerfield, that's exactly the space we sit in. Helping brands cut through the noise with better data and sharper targeting. Days like yesterday are a good reminder of why getting those fundamentals right is key in this industry. Great conversations yesterday, thank you all for the time! Sarah McCaul Darin Lynch Chad Erchul Andrew Hed Kendra M. John Fusaro Heidi Gilbertson Antonia Hope Allan Woodstrom Chris Bair Johann Noer

Just attended my first affiliate conference last week — Rakuten Optimism — and wow, what an experience 🚀 Huge shoutout to Carla for guiding me through everything and making my first conference feel so easy, fun, and welcoming from start to finish 🙌 I had such a great time connecting with people across the affiliate marketing industry, grabbing all the free goodies 🎁 (of course 😂), and learning more about how AI is shaping the future of marketing and partnerships. The speakers shared so many great insights, and it was exciting to hear where the industry is headed. Definitely leaving inspired, energized, and already looking forward to the next one! ✨ #RakutenOptimism #AffiliateMarketing #DigitalMarketing #AI #Networking Rakuten Advertising

Coming back from POSSIBLE last week, I can confirm: it's worth the hype. Besides the incredible logistics required to make a conference of 7500+ people spanning two full Miami hotels feel manageable 🤯, I was pleasantly surprised with the caliber of attendees and events. Not only was I able to meet some amazing new industry folks (shoutout Kimberly Powell, Jordan Wood, & Rebecca Koltun in these photos alone!), but also had the treat of running into a few old friends (Kevin Fleisher, Scott A. Shulman, & Fred H Coates III all surprised me!). 😊🌴 Cheers to what might be *possible* given all those good conversations soon... 🥂 cc: Michael Walters #possible2026

Centerfield is our Excellence in Orchestration winner — building intelligent, AI-driven customer journeys by bringing communications and data together in one powerful engine.

The pace of changes in this new age of AI is incredible. What you do today will be outdated in months, weeks, even sooner. In fact, what may not possible today might be a completely solved problem tomorrow. Finally got around to creating my own YouTube channel and sharing some of my anecdotes. Starting out broad / highlevel and my idea is to dive deeper and create more detailed / useful content. https://lnkd.in/ghk9TNCM Feedback and future topic ideas welcome. Always looking for collaborators. Due to human error (this human) the video is in 1080p.. next time 4k.

Attending 2026 Medicarians in Las Vegas at the stunning Fontainebleau Las Vegas (my favorite location for this conference) did not disappoint. I truly enjoyed connecting with carrier partners, vendors, and AI service providers who are all working to meet the challenges of operating a successful compliant agency in today’s ever-evolving and complex Medicare landscape. The timing couldn’t have been better—coming right after the release of Centers for Medicare & Medicaid Services 2027CY Medicare & Medicaid Services Final Rule. It sparked meaningful conversations focused on real solutions, practical operational strategies, and how we move forward with clarity and purpose. My colleagues Casey Love Chad Lovell Ronnie O. Sargent Jr. and I left reassured that making tough, customer-centric decisions that prioritize quality over quantity is absolutely the right path—for the members and agents that we serve and support every day. I’m more confident than ever that delivering core healthcare benefits and long-term value aligns with where our industry is headed, supporting member satisfaction and sustainable profitability. And it wasn’t all business—we made time for games, fireside chats, and plenty of laughs (some jokes only industry folks would appreciate). Also, the Medicarians app and registration experience keeps getting better every year. If I could dream just a little… I’d love to see: • A clear and fair time limit on complaints against agents. Of course the plan you’ve been in for 3 years has changed. That’s why we perform regular benefits reviews • Defined deadlines and opt-out dates for provider network exits • A reliable, single source of truth for provider lookups Now that would be a game changer for agent confidence and member guidance. But before I get too carried away—what were your biggest takeaways this year? And if we didn’t connect in person, now’s your chance—let’s connect here. John Sowell Nicholas Swenty David Graf Candy Gutierrez Chad Hooper Michelle Skenandore Michael Blea Allie Gorgol HealthSherpa Onyx EnrollHere, Inc. Ralph Taylor Kevin Jerger Tamara Black Jarod Holland Insurance Marketing Coalition Medicare Market Insights Jared Strock #Medicarians2026 #Medicare #HealthInsurance #InsuranceIndustry #Compliance #CMS #MedicareAdvantage #Leadership #AIinHealthcare #Networking #LasVegasEvents #operations #insuranceregulation #medicaid #centene #molinahealthcare #zing #contactcenter #naaia #blackinsuranceindustrycollective