BSM Partners

Pet dental products are a fast-growing category, but with so many options on the market, it can be difficult for pet owners to know what actually works. In his recent article, Dr. Bradley Quest, DVM, breaks down the science behind pet oral care, from how plaque develops to the role dental diets, chews, water additives, and more can play in daily prevention. Understanding the mechanisms behind these products helps separate meaningful solutions from marketing claims and reinforces the importance of veterinary guidance and evidence-backed formulations. 🦷🐾 Read more: https://lnkd.in/gdX2utdm #PetDental #PetOralHealth #BSMPartners #NothingIsImpossible

The pet industry never slows down and neither do the conversations shaping its future. In the latest episode of the Barking Mad Podcast, Jordan Tyler and Stephanie Clark, PhD, CVT, PAS, CFS, Dpl. ACAS-N, VTS (Nutrition) break down some of the biggest headlines, emerging trends, and timely topics impacting pet owners and veterinary professionals. At BSM Partners, we’re passionate about staying connected to the evolving needs of pets and the people who care for them. Conversations like these help drive awareness, innovation, and meaningful progress across the industry. 🎙️ Tune in to stay informed on what’s happening in pet care right now. 🐾

Consumers say they want authenticity, but in practice, it can be a delicate balance. ⚖️ In a recent article, Jordan Tyler explores Euromonitor’s “Fiercely Unfiltered” trend and how radical honesty, personalization, and curated experiences are shaping the way pet owners interact with brands. For pet companies, the opportunity lies in delivering real transparency and meaningful customization so they can build trust in a world where consumers are increasingly skeptical. 🤝 Read more: https://lnkd.in/g78hBXt3 #Euromonitor #PetTrends2026 #NothingIsImpossible #BSMPartners

⁉️ “Clean label,” “minimally processed,” and “holistic” remain some of the most commonly used terms in pet nutrition marketing, though their definitions often vary more than they clarify. Jordan Tyler, Director of Media at BSM Partners, explores how these buzzwords can blur the line between messaging and meaning in pet food and supplement categories, where trust and comprehension directly influence purchasing decisions. As scrutiny increases across the pet space, the brands that stand out will be the ones that replace ambiguity with clarity consumers can act on. 🔍 #BrandTransparency #PetNutrition #BSMPartners #NothingIsImpossible

🐄 The latest Alltech Agri-Food Outlook signals a major shift for the animal nutrition industry in 2026. Building on a previous article that examines what the data means for the pet food market, this second piece focuses on the equine, cattle, and broader livestock nutrition space. Neeley Bowden Lewis explores how feed efficiency, disease pressure, and tighter margins are reshaping producer expectations and procurement decisions. The analysis points to growing demand for products backed by measurable efficacy, strong formulations, and clear commercial value. It offers a timely look at what will matter most in formulation, positioning, and regulatory readiness moving forward. 📈 #GlobalAgriculture #FoodSystems #BSMPartners #NothingIsImpossible

BSM Partners is excited to present two expert sessions during Interzoo 2026 this week! 👇 First up is Michael Johnson, who will guide audience members through a comprehensive look at where the U.S. industry stands today, where it’s going next, and why those insights matter to your business abroad. 💡 US Industry Outlook 📅 Wednesday, May 13, at 10 a.m. 📍 US Partnership Pavilion Stage, Hall 7 Then, Michael will join Jordan Tyler, Director of Media and Co-Host of the Barking Mad Podcast, on stage to uncover strategic white space in media and discuss how platforms like social media, short-form video, podcasts, and others are changing the game for communicating with pet parents. 💡 Cutting-Edge Media Strategies to Captivate Modern Consumers 📅 Thursday, May 14, at 2 p.m. 📍 US Partnership Pavilion Stage, Hall 7 Mark your agendas, and don’t forget to stop by Hall 7 (US Pavilion) Booth 613A to learn more about how BSM Partners’ expert team can accelerate your success. We look forward to seeing you in Nuremberg! 👋 #Interzoo2026 #PetMedia #BarkingMad #BSMPartners

Behind every great product idea is an exceptional team that understands exactly how to bring it to life. ⚡ At BSM Partners, our expertise spans nutrition, veterinary science, regulatory compliance, process engineering, commercial strategy. We specialize in helping brands move from idea to execution seamlessly and swiftly. This week at Interzoo 2026, meet the team behind the industry’s most exciting innovations and initiatives and step inside our on-site podcast recording booth to join in candid conversations about the future of pet care! 👋 📍 Hall 7 (US Pavilion), Booth 613A 📍 Interzoo 2026 If you’re looking for a partner who understands the full picture, we’d love to meet you! Thank you to Kallman Worldwide, Inc. for sponsoring our podcast booth and the episodes we release about Interzoo 2026, and for their incredible support as we prepared for the show! 👏 #Interzoo2026 #PetIndustry #BarkingMad #BSMPartners #NothingIsImpossible

🐶 A hundred years ago, pet food barely existed. Today it’s a global, science-driven industry shaped by nutrition research, ingredient innovation, and the evolving human-animal bond. In his recent article, William Bouldin looks ahead to what the next century of pet food could bring, from hyper-personalized diets driven by health data to new protein technologies. This category is evolving quickly. The decisions companies make today around science, technology, and sustainability will shape what pet nutrition looks like for generations to come. ⌛ Read the full article here: https://lnkd.in/gB_N4fAX #PetNutrition #PetIndustryInnovation #BSMPartners #NothingIsImpossible

NEXT WEEK at Interzoo 2026 🗓️ The Barking Mad podcast will be recording live from the show floor, bringing pet parents around the world candid conversations and compelling insights directly from the world’s largest pet industry tradeshow! Visit us in Hall 7 (US Pavilion) Booth 613A to join the conversation as it unfolds. If you have a perspective to share, we have a seat for you! And if you’re looking for a complete partner to help drive your brand forward on both sides of the Atlantic, our experts are eager to learn how they can support your success. Come see us and let’s talk! A huge thank you to Kallman Worldwide, Inc. for their incredible support, sponsoring our podcast booth and the treasure trove of episodes we plan to release after the show! #Interzoo2026 #PetIndustry #BarkingMad #BSMPartners #NothingIsImpossible

🛒 As pet owners continue to seek more personalized solutions for their pets, nutrition guidance and expert support can become a valuable differentiator for specialty retailers. In this article, Bradley Quest, DVM, Principal of Veterinary Services, highlights how collaboration between a retailer and veterinary nutrition experts helped improve a dog’s ongoing skin and coat issues after months of frustration. The story underscores how informed recommendations and in-aisle nutritional support can help build trust, strengthen customer relationships, and improve outcomes for pets. ⭐ #PetRetail #BSMPartners #NothingIsImpossible