Blue Hour Studios

The future of creator marketing can’t be built without creators at the table. From shifting platform algorithms to evolving consumer behavior and the rapid rise of AI-generated content, creators and marketers need to be in conversation with each other.   Excited to see Blue Hour featured in Ad Age for the launch of our Creator Advisory Board, a new initiative designed to bring creators and brand leaders into the same room to shape smarter, more culturally fluent creator marketing strategies - an effort to navigate a moment of massive disruption within the marketing ecosystem.   Creators across comedy, sports, and culture, all help surface real-time platform insights, audience behaviors, and growth opportunities for brands to better collaborate with creator talent.   Big conversations ahead. Read more below! https://lnkd.in/guMCMdd8

Real recognizes real, and audiences are getting better at spotting the difference. Find out what that means for your brand in this month’s Unmissable: https://lnkd.in/eE9HYJeG

This year, we were tasked with evolving Bob's Discount Furniture’s influencer marketing to expand the brand's reach and resonance. Our strategy is grounded in a broader cultural shift toward analog living and IRL connection. As people place more value on time spent at home, it has re-emerged as a space for ritual, comfort, and togetherness. We saw this as an opportunity for Bob’s to show up in these everyday moments, embedded in how people actually live. To bring this to life, we’ve partnered with 12 creators to authentically connect the brand to new audiences. Spanning multiple seasonal moments as a yearlong partnership, our creative approach centers on lived experiences, showing how a single piece evolves across use cases and becomes part of the memories and rhythms that define a home over time. Our second wave of content is now live, with Ambassadors refreshing their spaces and sharing the moments they’re creating with Bob’s furniture throughout the year. Take a look at Ambassador Maya Graves’ content below! https://lnkd.in/eQpEUyyv #BobsDiscountFurniture #BlueHourStudios #InfluencerMarketing

Creators are no longer just a distribution channel for campaign content. They’re increasingly being used to pressure-test ideas, shape creative direction, and even inform product decisions.   Our very own Sarah Bachman, EVP & Head of Blue Hour Studios, spoke to Digiday about how we’re using this shift to inform work on clients like SharkNinja: “We’re really thinking about how we can use creators and influencers to be an engine to help drive virality in support of different product launches, and having a really close eye on making sure that we get outsized impact of that content, and look at the full, full ecosystem of the Creator space.” We’ll dig into this further at our POSSIBLE panel tomorrow, where Sarah will speak with Stacy Carpenter (SVP, Head of Global Social @ SharkNinja), Jay Symonds (Head of Home & Kitchen @ Amazon Ads), and Kat Stickler (Influencer, @katstickler) to explore how creator partnerships can act as a real-time feedback loop across creative and strategy.   Check out our conversation with Digiday here, and be sure to tune in tomorrow at Vision Hall to get a closer look at where things are headed: https://lnkd.in/g9JJM73k

Wonder doesn't always live in faraway places. Sometimes it's a frog's built-in swim goggles. A bee pendant worn 3,000 years ago. The sound of a creek you've never stopped to listen to.   With our partners at National Geographic, this Earth Month we worked with the Creator Cohort to Step Into Wonder - asking each of our eight creators to find and share wonder in the natural world around them. From sanctuary animals and ancient civilizations to road trips, rockhounding, and backyard ecosystems, every creator brought their own unique lens to what wonder means to them.    The natural world is full of moments worth stopping for. We're proud to help tell those stories. Check out how Paige Tingey found hers!   #NationalGeographic #BlueHourStudios #InfluencerMarketing #EarthMonth

Ali would never say it herself, so we will. As our VP, Account Director, her instinct for collaboration, her drive, and the way she shows up for the people around her – it's the heart and soul of what we do here at Blue Hour Studios.   Glad you're here, Ali Parish. We're better for it.   #BlueHourStudios #TeamSpotlight #BusinessisPersonal #HouseofHorizon

Last week at ADWEEK's Social Media Week, our Head of Strategy, Matt Higgins, moderated the Gamechangers panel — Inside ESPN's Creator-Led Future of Sports Fandom — with Celia Kelly Bouza, Neha Sridhar, Trey Phills, and Lily Checketts Shimbashi.   One moment that stood out: each expert named a specific creator or account they believe is signaling where sports fandom is headed.   Watch to find out who made their lists. 👇   Thank you to ADWEEK, ESPN, and Metramedia Broadcasting for the partnership.   #SMW #FutureOfSports #ContentCreators #SportsBusiness #DigitalStrategy #Adweek #BlueHourStudios

Social media has never been bigger—or more diverse. We have seen sports collide with fashion, music, comedy and memes, becoming a true epicenter of pop culture. The conversation is now in the hands of creators and the fans are right alongside them. At Social Media Week, Blue Hour Studios's Matt Higgins joined Trey Phills, Lily Checketts Shimbashi, and Neha Sridhar to break down how ESPN Creator Network is getting authentic voices inside marquee sporting moments, the ascension of fan engagement through creators, and what this signals for the future of sports content. If you’re looking for a front-row seat to where culture, sports, and the creator economy collide—this is your game.

That feeling of accomplishment after a tough workout is unbeatable. To make it even more rewarding, we helped our client Tropical Smoothie Cafe introduce the Premium Protein Smoothies as the new "favorite rep" in any fitness routine. To bring this to life, we partnered with five diverse creators, from busy moms to dedicated fitness influencers, and asked them to show us their grind. They took us through muscle-trembling lifts, workouts squeezed in between errands and early morning sessions. Then came the best part: their post-workout ritual. They refueled with their real favorite rep—a delicious and convenient Premium Protein Smoothie, perfectly fitting into their unique schedules. This campaign showed that no matter how you move, fueling up with a Tropical Smoothie Cafe Premium Protein Blend Smoothie can be the moment you look forward to the most. #TropicalSmoothieCafe #BlueHourStudios #InfluencerMarketing