Bigeye

Packaging uses color, texture, typography and shape to shape flavor expectations, creating a unified sensory message before tasting.

A practical framework to audit merged brand portfolios, assign power and sub‑brand roles, choose the right model, and execute a post‑M&A rollout.

My thanks to Adrian Tennant of Bigeye for having me as his guest for an upcoming episode of the "In Clear Focus" podcast. Considering he and I "came up" through the professional ranks along very similar paths, it was a very relavent conversation about core values and how agencies, entrepreneurs, and other small businesses should be evaluating and investing into their cultural DNA - particularly during a time of AI and other technology. Details on the June release, yet to come.

Low Quality Score in Google Ads is rarely caused by one issue, it is usually the result of multiple disconnects across targeting, creative, and user experience. The takeaway is simple: better performance does not come from more spend, it comes from better alignment across the entire funnel. https://lnkd.in/eaT4YpXm

Compare Gen Z and Millennial ad preferences - tone, platforms, and content - how data-driven testing optimizes messaging for each audience.

Consistent, helpful content — from defining your USP and storytelling to SEO, formats, and distribution — builds long-term brand awareness.

2026 design shifts—human-centered visuals, neo-minimalism, sustainability, personalization and AR packaging reshape brand trust.

How AI-driven creative testing and high-quality visuals boost Amazon ad CTR, ROAS and combat ad fatigue in 2026.

Measure influencer impact with follower- and reach-based engagement rates, weighted signals, platform benchmarks, and fraud detection.