Big Human

The aviation industry is facing a real workforce gap, and awareness is a major piece of the problem. Many potential technicians never enter the pipeline because aviation never crossed their radar as a career option. Cotulla Education recognized this. So they partnered with us to build Aviation.edu: a digital learning platform that introduces aviation, supports students in training, and grows with them throughout their careers. Our team handled strategy, branding, content, SEO/AEO, and development: building a platform that earned 20,000+ organic impressions and page-one rankings within its first six months. We’re proud of what this partnership built, and excited to see where it goes. Read the full case study: https://lnkd.in/e7ucprwU

Figma's AI prompt is now so prominent it looks exactly like the search bar. Our Director of Product, Andrew Tejerina, typed into it by accident while looking for a client's files. Classic. Figma Make started generating layouts. They were bad. (If you've tried it, you know.) But here's the part we didn't expect: the written descriptions it produced alongside the designs were actually pretty decent. "Timeless elegance with modern restraint — gold accents, sophisticated typography, clear visual hierarchy." That's the line you spend 45 minutes workshopping for a brand deck. AI threw it out as a footnote to a mediocre layout. We're not rushing to make Figma Make part of our workflow. But it's a funny reminder that sometimes the most interesting output isn't the one the tool was built for.

We're hiring a Senior Marketing Strategist: someone who owns client marketing end-to-end, builds strategy from scratch, and keeps momentum week to week autonomously. The role: → Own client marketing workstreams end-to-end → Build GTM strategies from scratch → Shape content with strong editorial judgment → Make prioritization calls and protect what matters Full-time, remote (Tri-State preferred), $90–100k. Know someone who'd be great? Tag them below. Or if it's you, apply today: https://lnkd.in/dsa9Z-KY

The internet deserves better design. That's why we're looking for our next Product Design Lead. Big Human is a NYC-based team on a collective mission: make the internet a better place. We need a design leader with 10+ years of experience who leads with craft and curiosity: someone who can take on complex challenges, mentor great designers, and own projects from first sketch to final launch. Fully remote | US-based, EST hours | $130K–$150K Parental leave, 401(k) matching, education stipend, Summer Fridays, and more. Send your cover letter, resume, and portfolio to jobs@bighuman.com — email applications only. https://lnkd.in/eB6c9QQK

You trust the payment because your phone buzzed. You know they saw it because of two little blue checkmarks. Your brain shuts off when you hear DA-DUM. Nobody told us any of this. Yet we know a micro-delight when we experience one. We think about this a lot at Big Human. The haptic pulse from Apple Pay, the checkmarks on WhatsApp, Netflix reminding you to kick back and relax - none of it is accidental. Someone decided that was going to be the moment. While product teams optimize for engagement, micro-delights live on in your memory. The thing is, most products never get here. They ship the feature, check the box, move on. And the product works fine - it just never becomes something people miss. Walk through your own product like someone using it for the first time. Not looking for bugs or checking flows, just feeling it. Where does it hum? Where does it go flat? Those flat moments are opportunities that most teams just never get back to. Yet sometimes something deliberately placed there could change how someone feels about your product for years to come. A micro-delight isn’t going to be the <insert descriptive way of saying most important part of your Figma file> but it could be the thing single-handedly reminding your customers to come back. What’s the one micro-delight that lives on in your mind still?

Your competitor has fewer features than you. Worse specs. A higher price tag. And they're winning. Somewhere along the way they made their product feel worth more than yours. Liquid Death is water in a can. Yeti keeps beer cold. Apple makes a phone. None of them are winning on specs, they're winning on feeling. And that feeling is worth a lot more than any feature you could ship next quarter. Perceived value isn't one thing you get right. It's every single touchpoint adding up or tearing down what you built. The copy on your landing page. Your price point. Who's already using your product. Where you show up. How the thing looks when someone first opens it. Every one of those details is either telling someone your product is worth something or telling them it isn't. Most founders default to features and pricing because those feel defensible. You can point to them in a deck. You can compare them in a table. But perceived value is the thing a competitor can't screenshot and copy overnight. It lives in the details that don't show up in a product comparison and it's built deliberately or not at all. So the question worth sitting with is this: are you intentionally shaping how valuable your product feels or are you just hoping the features speak for themselves?

We're hiring new humans for two roles marketing. See more below!

Your biggest competitor isn't the other app in your category. It's your user's attention span. And the numbers are more humbling than most product teams want to admit. Boomers give you 13.2 seconds of attention on social content. Gen X gives you 10.7. Millennials 8.3. Gen Z 6.5. You have less time to make an impression than it takes to microwave popcorn. This changes how good products get built - you have 3 seconds before most users have already decided. Design for that, not for the person who reads every word. Content needs to be short, scannable, and visual. Interactivity helps, walls of text don't. This isn't a creative preference, it's just how people consume things now. Attention is the scarcest resource in your product's world right now and the feature list won’t matter if nobody sticks around long enough to find it. If users have to work to get it, they won't. It's that simple.

The schools are well known. But the parent brand didn’t exist. Cotulla Education had built respected institutions across aviation and skilled trades... but the brand connecting them had never been fully defined. We partnered with Cotulla to craft a parent brand designed to unify a growing education ecosystem. Read the full case study here: https://lnkd.in/eCKKx3F6

In a world where a website can be designed in seconds, taste matters more than speed ever did. Anyone can generate layouts, flows, and experiences that are technically sound almost instantly. That part has been commoditized. What hasn't been commoditized is human judgement. Knowing what to remove instead of what to add. Sensing when an interface is doing too much. Recognizing when something works on paper but feels off the moment a human actually uses it. Understanding whether this solution fits the user's mental model, the business's actual constraints, and the context in which someone will encounter it. These decisions don't come from a prompt; they come from a trained eye and years of making things that people actually use. The ability to build fast doesn't replace the need for judgment. A functional interface means nothing if it solves the wrong problem, ignores how people behave, or just feels wrong. Human taste is the filter that turns output into something considered. The difference between something that functions and something that feels right. Taste can’t be automated. https://lnkd.in/gvFa43aB