Avaline Wine

We’re looking for a Content Creator at Avaline! This role is 70% making, 30% thinking about making. The creative engine behind Avaline's social presence - not just ideating content but shooting it, editing it, posting it, and analyzing it. https://lnkd.in/g-mDjq3U

Avaline is #hiring a VP of Sales 🍷 We’ve built national distribution and strong brand momentum. The opportunity now is turning that distribution into stronger execution, velocity, and growth. This is a hands-on operating role at the center of our sales organization — working directly across our internal team, field partners, and distributor network. We’re looking for a true operator: someone experienced managing large distributor relationships, leading multi-market teams, and turning strategy into action. If this sounds like you — or someone you know — we’d love to connect. Apply below or send resumes to matt@drinkavaline.com.

The wine aisle is going digital, and Avaline is showing up big. We shared the details of our approach in a recent Instacart Ads case study. 627% YoY growth in new-to-brand sales. 247% YoY category growth. These numbers reflect something we’ve been intentional about from the start: making Avaline accessible to wine lovers everywhere. By pairing our ingredient-first mission with a full-funnel digital strategy, we’ve moved from simply capturing demand to actively generating it. https://lnkd.in/dezgJCKe

Avaline Wine, the wine brand from Cameron Diaz and Katherine Power, has seen rapid growth in the $20-$24 segment the past few years, jumping from a base of 80,000 cases in 2022 to more than 300,000 cases in 2025, a year in which depletions rose by nearly 50%, according to Impact Databank. The brand has built out a portfolio from various global regions, beginning with red and white blends before developing a line of varietal wines that includes Syrah, Lambrusco, and Sauvignon Blanc, among others. Avaline is known for its strong retail and e-commerce business, and is now focused on boosting its on-premise sales, leveraging its national partnership with Southern Glazer’s. #wineindustry https://lnkd.in/e28J-whZ

Proud moment: Avaline has been named one of Fast Company’s 2025 Brands That Matter. We’ve always believed wine can be more than a bottle; it can be a source of connection, celebration, and trust. Each pour is a reflection of your support — thank you. https://lnkd.in/ewsd9AVz

Last month, we celebrated the Season of Red in NYC. It was a moment to spotlight our full portfolio of red wines, from our light-bodied Pinot Noir and crowd-pleasing Red Blend to our newest (and boldest) addition, Cabernet Sauvignon. From taste to touch, every note of our reds was brought to life, giving our community a chance to experience what makes Avaline special: organically farmed grapes, delicious flavor, and winemaking you can trust. Explore our reds at drinkavaline.com or use our store finder to locate a retailer near you.

Now offering: Corporate Gifting Beautifully curated wine sets, crafted to impress This holiday season send your employees, clients, and customers the gift of Avaline. Our curated collection of wines are shipped directly to their doorstep, with concierge support every step of the way. Minimum order of 10 applies. To get started, contact our team at concierge@drinkavaline.com. Learn more: https://lnkd.in/g_jAYbqX

We’re proud to share that Avaline has earned a spot on the Inc. 5000 list of fastest-growing companies in America. This recognition is a testament to the incredible partners, supporters, team members, and consumers who’ve been part of our journey. As we look ahead, we’re committed to innovation, education, and strengthening our connection with our community.

Excited to share this conversation with our co-founder, Katherine Power, on the latest episode of the Beyond the Board podcast hosted by Sonya Gafsi Oblisk, the Chief Merchandising & Marketing Officer at Whole Foods Market. She dives into the journey of building Avaline, what transparency in wine really means, and how her entrepreneurial mindset helped shape a brand that puts organic farming and thoughtful sourcing first. 🎧 Check it out below. https://lnkd.in/gUgGevuw

Celebrating five years of organically farmed wine, and the partners who’ve helped bring Avaline to more glasses across the country. Thank you to our incredible distributor, retail, and hospitality community for your continued support. We’re proud to be part of how people gather, sip, and celebrate — and we’re just getting started.