AppFolio

For Tony Julianelle and the team at Atlas Real Estate, real performance is all about empowering their best people to do their best work. With the AppFolio Performance Platform tackling repetitive workflows behind the scenes, they can focus more on the human side of real estate: strengthening resident relationships, building investor confidence, and creating better experiences across every interaction. That means more residents who want to renew, more investors who want Atlas to manage their properties, and more value for everyone in their ecosystem. This is the future of real estate. #thisisperformance #rpm #appfolio

Curious to see who’s playing the AppFolio Pre-Party at #Apartmentalize this year? 👀 We'll give you a few hints: 🏆 They're a Grammy, Emmy, and Academy-award winning artist 📺 They've been a bandleader for a popular late night talk show 🎹 They are most well known for their skill with the piano Think you know who it is? Comment your guess down below then head over to our website to see if you were right! https://lnkd.in/ewpJJe6p

The resident journey doesn’t start when someone gets their keys. It starts with: • The property tour • The application process • The first email or text message • The security deposit payment At every step of the way, residents decide whether doing business with you feels easy or exhausting. They expect the onboarding experience to feel connected and intuitive — and their property managers to be easy to reach — from the very beginning, and any amount of friction can be make or break for the resident relationship. That’s why the operators creating the strongest resident relationships today are thinking holistically about the entire journey from Day Zero. Not just isolated touchpoints, not just move in day, but every interaction that shapes trust before the resident ever even walks through the door. Those are the early outcomes residents care about the most. If you want to hear more about why these first interactions carry disproportionate weight in today’s leasing environment or what you can do to meet residents' changing expectations, head over to GlobeSt.com and give my most recent interview a read: https://lnkd.in/g8jAZ7YE #thisisperformance #residentexperience #rpm

"When the reporting is good, the relationship is good." 🔥 Wise words from Andrew Fuller, CFA and we couldn't agree more! Strong investor relationships begin and end with trust. When real estate operators provide their investors with real-time reporting and direct communication channels in one, easy-to-access platform, it sets the perfect foundation for trust to grow. That's what real performance looks like in action.

Speaker submissions for FUTURE 2026 close TODAY at 5 PM PT ⏰ If you have insights on market trends, resident engagement, investor relations, leadership, operations, or AI innovation, this is your opportunity to share them at the the industry event of the year. The future of real estate is being shaped right now. Don't miss your chance to lead the conversation. Submit a session 👉 https://lnkd.in/evtqsQsH #AppFolioFUTURE #callforspeakers #speakingopportunity

There's a #PerformanceGap between the services residents expect at move-in and what operators are offering. Bundled services that empower residents with greater convenience and financial support are playing a bigger role in resident decision-making than ever before, but access to them is limited. For operators, that gap is an opportunity to improve the resident experience, increase retention, and build stronger, more satisfied communities in the process. Explore the 2026 Renter Preferences Report and learn how you can close the gap today. https://lnkd.in/dX6tutaM #residentexperience #report

From breaking through the centralization ceiling to discussing what work real estate operators ought to be prioritizing most, Stacy Holden's latest piece in MFE Magazine captures what it takes to move from execution to real performance in the AI era. Read her perspective below, then check out the full article for more details👇

A little friendly competition is the perfect way to power up problem solving 🍄✨ Recently, our Product Development teams came together for a Super Mario World-themed Spring Hack Day, and what started as a fun opportunity to compete and collaborate quickly became a stellar example of how Innovation Powers Success. Across teams and locations, AppFolians brought new ideas to life, combining their unique perspectives and expertise to tackle some of the most pressing challenges that real estate operators navigate every day. The results: deeper cross-team connections, meaningful progress for our customers, and a lot of laughs along the way. Hack Day is one of the ways we strengthen how we work together, because where inspiration leads, innovation is sure to follow. #appfolianway #hackday #innovation

Donna Smith and the Enclave team are bringing Real Estate Performance Management to life 🔥 What used to require constant oversight, reminders, and coordination is now handled in the background by Realm-X Flows. That shift has given their on-site teams the confidence they need to leave the daily grind of task management behind and focus on the work that actually drives meaningful impact for their residents and communities. This is what real performance looks like in practice. It's not about doing the same work faster. It's about changing the nature of the work itself. #thisisperformance #rpm #appfolio

Looking for a TL;DR of the most compelling data in this year's Renter Preferences Report? 👀 Check out the insights below, then view the full report to discover what is driving these changes and where the greatest opportunities lie for operators looking to deliver real performance for their residents in 2026. https://lnkd.in/dX6tutaM #renterpreferences #residentexperience #report