Amplitude

Lenny Rachitsky sees less fun. The data teams we talked to see more. We spoke with analysts at Smartsheet, Palo Alto Software, and NTT DOCOMO about how AI is actually changing their work. Four things stood out: https://bit.ly/4uWpd0e

Your agent’s default prompts are doing more work than you think (and it’s probably bad work). Jacob Newman pulled the data on Amplitude Global Agent: - 53% of first messages came from a single default prompt. Turns out, it was pretty bad. Users who started with it only retained at 14%. - Users who started with prompts about their product, metrics, and users retained at 34%, 2.4x higher than the default. - What’s the difference? The default was a feature-tour prompt that turned our agent into a support bot. The good prompts pointed users toward their own data. Most teams ship defaults and never look at them again, but there’s a 2–3x retention lift they’re leaving on the table. Read the full analysis → https://lnkd.in/g9NasM68

Global Agent knows your data. Enzo Avigo found three question types that consistently unlock better answers. See all three →

Amplitude Global Agent is ready to help you optimize Core Web Vitals so you can give users the fast, stable web experience they expect. Global Agent tracks performance, finds issues, and shows you what's happening in one simple chat. Learn more: https://bit.ly/4tR14az

Anthropic hired a philosopher to define their agent's personality. We watched hundreds of failed conversations a week instead. Same goal, different method. They wrote it down, we measured it.

Every AI-generated UI has the same tell. Generic color palette, awkward spacing, the unmistakable look of “an LLM made this.” William Newton fixed that by baking Amplitude’s design system directly into a Claude agent, built on Cloudflare in two days. 2,219 sessions in the first few weeks. Here’s how he built it. Read more: https://bit.ly/4wKKlbE

Should your agent have a personality? Ours does, and we designed it on purpose. Here's how you can too ⤵️ 1. Pick the traits that matter for your product. For us, that was inquisitiveness and helpfulness. 2. Ship a first version on intuition. Treat your design choices as hypotheses, listen to what users say, and watch how the agent performs. 3. If something feels off, size the issue before changing it. It’s only a real signal if you know how often the pattern shows up. This is the step most teams skip. 4. A/B test the fix to see whether your change solved the issue. Jacob Newman shares the full learnings: https://bit.ly/3R6grOE

Churn is the symptom. Better experiences is the cure. Glenn Vanderlinden of Human37 shares his strategies for fixing user experience problems and how he implements them with Amplitude. Read more: https://bit.ly/4dANTnY

If someone's been clicking around your website and hasn't converted yet, should you say something? Real-time targeting in Web Experiments lets you find out if showing a relevant experience the instant someone qualifies can improve your conversion rates. Nithya Rajendran, Product Manager at Amplitude, shows you how to get beta access to real-time targeting.