This Asian American and Pacific Islander Heritage Month, we’re giving a proud client partner her flowers. Eve DeMartine founded Popilush LLC to help empower every body, and every size, and with one belief that launched her global shapewear brand: it all starts on the inside. We teamed up with Eve to bring her brand story to life through our “Live Lush” campaign that included PR, social and influencers. By helping to give Popilush an ownable presence in the category, the campaign resonated with women wanting to radiate confidence from the inside-out. Since collaborating together, Eve has received well-deserved recognition as an outstanding female entrepreneur, from Gold Stevie Awards to TITANs and NY Product Design awards. Eve, we’re so fortunate to collaborate with you and celebrate all you’ve achieved! Learn more about our collaboration with the full case study here: https://lnkd.in/gpyur4Pc
About us
Mic check. Check, check. Is this thing on? We are proud to announce that by combining the award-winning creativity of Amp Agency, with the conversion-driving expertise of Advantage Unified Commerce, we are now Advantage Marketing Partners, or AMP, for short. We have a new mission to deliver full volume impact. Because the best brands don’t whisper, they resonate. We do it by connecting brand love and buying behavior, unifying where others divide. With our roots in North America’s leading sales and marketing powerhouse, Advantage Solutions, we pride ourselves on opening doors that others can’t: with direct access to retail, sales and shopper data, at scale. Our ideas win hearts and move carts, creating sharp signals that break through and convert, wherever your brand shows up. So whatever you need, and more, count us in. We’re more than an agency partner. We’re your collaborators, co-conspirators, and the co-authors of your brand’s future. We’ve built AMP as a full-service marketing agency—sans silos. Ready? Let’s do this!
- Website
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http://ampagency.com/
External link for AMP
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Specialties
- Analytics, Brand Strategy, Creative, Experiential, Interactive, Integrated Media, Technology, Shopper Marketing, Search, Social Media, Performance Media, Digital Products and Services, and E-commerce strategy and development
Locations
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Primary
Get directions
75 State St
Boston, Massachusetts 02109, US
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Get directions
60 Madison Ave
Floor 8
New York, NY 10010, US
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Get directions
1758 W Lake St
Chicago, Illinois 60612, US
Employees at AMP
Updates
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AMP reposted this
I’ll be in Los Angeles next week for @ANA Brand Masters Conference and would love to connect! Reach out to set up a coffee chat, lunch date, or after-hours drinks if you’d like to learn more about @Amp. Or just to say hi! #ANA #Commerce #ANABrandMasters
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AMP reposted this
Back from ShopAble, and once again, the Skai team did not disappoint. A few highlights I’m taking with me: ✨ Agentic advertising is moving quickly. The monetization curve is being compressed in a way we haven’t seen with past media formats, which means brands and agencies need to start strategizing now if they haven’t already. ✨ We’ve always been advocates of clean data, but now more than ever it will be imperative for brands to have correct, clean, connected and contextualized data, as agents are only as good as the data that feeds them. ✨ I’m incredibly excited for the release of Skai Studio and the opportunity to start testing what’s possible for our teams and our clients, in addition to building our own agent within Skai. ✨ And lastly, I’m grateful for our incredible support team at Skai, Oliver William Becker , Kevin Kelley, Claudia Virgilio - their technical agility, forward-thinking approaches, and true partnership continue to help us think smarter, move faster, and get better together. Huge thank you to Skai for hosting such a thoughtful, energizing event. I learned a ton, left with a very full notes app, and came back energized about where the space is heading!
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Gen Z doesn’t hate advertising, just predictable advertising. And they know the formula for alc/bev ads: an aesthetic shot leads to group cheers and vague good times… and Gen Z continues to scroll past. What does makes them stop is messaging and imagery that belongs in their world, and not a brand telling them how that should look. The brands that understand that shift will show up very differently from the ones still chasing “the perfect night out” We’ve identified the four shifts shaping how, when and why drinks show up. If you want to be sure that your brand is a part of those moments, dive into the full white paper: https://lnkd.in/gQJWfXB4
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Great observations from our SVP of Business Development, Will Clarke, MFA, who is attending #MirrenLive this week!
Just sat through Jacq Steele’s opening keynote at #MirrenLive — “Fighting the Panic Pivot Trap” — and it’s the message every agency leader needs right now. The industry is in a weird place. AI is rewriting the work. Mergers are reshaping the holding companies. Budgets are tight. The temptation is to pivot — to chase whatever is winning this quarter, to show up in pitches as whoever the client seems to want. Jacq’s pushback is to channel Dan Wieden: your voice is your advantage. The thing that makes you you is the thing worth protecting. What stuck with me: Wieden + Kennedy’s “Order of Goodness”: 💚Show up like W+K and win = great. 💚Show up like W+K and lose = respect. 🚩Show up NOT like yourselves and win = lame. 🚩Show up not like yourselves and lose = mayday. 🤯Winning just to win builds short-term revenue, not long-term partnerships. The hard work isn’t doing more. It’s having an honest conversation about who you are, what you’re not going to pretend to be good at, and what’s getting in the way of you showing up like yourself. The panic pivot feels productive. It rarely is. Know who you are. Then bring that into every room. Thank you Jacq Steele and Wieden + Kennedy for setting the tone
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We’re popping by the Skai ShopAble Media event. Come say hey to Rick O'Brien, VP of Business Development eCommerce and Amazon Services, Stephanie Andrews, Director, Commerce Media, and Stefania Herrera Sucre, Sr. Director, Commerce Media.
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AMP reposted this
Spent a few days at The Wall Street Journal Future of Everything in NYC, and the best part was doing it alongside Jenn Reel. Bayer days running back, but now we're rolling as fellow AMPers. That kind of full-circle moment hits different. The through line from the conference keeps echoing: The future isn't predicted. It's built before everyone else realizes they should have. Previously, Scott Galloway said it cleanest: "AI won't take your job. Someone using AI will." That isn't a warning. It's a roadmap. Only a year later and the speakers are now all saying the same thing. The companies pulling ahead aren't fencing AI off. They're handing it to their people and redesigning the work around it. Anthony Anderson stole his moment this year for a different reason. The man just dropped a bestselling grilling cookbook and a BBQ brand along side his friend, another great actor/comedian Cedric the Entertainer, and he was on stage talking about AI without any fear. That's the energy. Creators don't run from new tools. They reach for them. The brands that win the next decade won't follow the AI trend. They'll author the AI moment for their category. And the agencies that matter won't just report on what's happening. They'll innovate, test out of the box ideas, learn from opportunities and at the very end of it, be the ones who build the bridge. That's the work at AMP. Not chasing the future. Engineering the path to it. Trends are crowded. Bridges aren't. #FutureOfEverything #AMPAgency
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71% of 21–39 year olds say they’d rather stay in on weekends, but your alcohol marketing still shows crowded bars and packed parties, and it’s missing the mark. Smaller gatherings with more intention are driving the moment, and brands that understand that shift will show up very differently from the ones still chasing “the big night out” We’ve identified the four shifts shaping how, when and why drinks show up. If you want to be sure that your brand is a part of those moments, dive into the full white paper: https://lnkd.in/gQJWfXB4
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What’s next for the future of our industry? Our agency? And well... everything? We’re ready to find out at The Wall Street Journal‘s The Future Of Everything event. Meet Jenn Reel, Sr. Director, Amazon Media and Tony Rivera, Sr. Director, Product and Partnerships, as we unpack pressing questions from innovators, policymakers and newsmakers.
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