# Best  RCS Business Messaging Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Rich communication services (RCS) business messaging software allows organizations to send dynamic and interactive messages that go far beyond standard [SMS marketing software](https://www.g2.com/categories/sms-marketing). RCS messages contain rich media such as carousels, videos, cards, high-resolution images, branded templates, and more, creating engaging messages that are delivered directly to consumers via their mobile devices. The RCS messaging protocol enables enhanced messaging experiences, offering opportunities for more advanced analytics to track message delivery, engagement, customer journeys, and conversions.

Unlike SMS, RCS provides a branded and verified communication channel between businesses and consumers. To enable RCS business messaging (RBM), organizations must complete RCS agent registration and verification, a process managed by mobile carriers and approved verification authorities to confirm the business’s identity, brand information, and message content compliance. Once approved, messages are sent from a verified sender profile that displays brand identifiers such as names, logos, and checkmarks. This process ensures secure message delivery, builds consumer trust, and drives stronger engagement and long-term brand loyalty.

These tools are commonly used by marketing teams to run promotional campaigns or create personalized customer journeys that encourage customers to engage and take action. Customer support teams also leverage RCS as a two-way messaging channel by employing RCS agents to interact with customers in real-time.

RCS business messaging software works alongside other mobile communication tools, such as SMS marketing software, [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [push notification software](https://www.g2.com/categories/push-notification), and [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), serving as an additional [marketing automation](https://www.g2.com/categories/marketing-automation) channel.

To qualify for inclusion in the Rich Communication Services (RCS) Business Messaging software category, a product must:

- Deliver interactive, branded messaging that contains rich media (e.g., videos, cards, carousels, buttons, structured replies, etc.), providing an app-like experience beyond standard SMS
- Provide companies with a customizable, branded, and verified sender business profile with a name, logo, and checkmark
- Support transactional alerts (like reminders and notifications), promotional campaigns, and conversational RCS for two-way messaging
- Offer real-time analytics and reports that track delivery, open rates, engagement, and conversion actions





## Best  RCS Business Messaging Software At A Glance

- **Easiest to Use:** [MSG91](https://www.g2.com/products/msg91/reviews)
- **Best Free Software:** [MSG91](https://www.g2.com/products/msg91/reviews)


---

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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [MSG91](https://www.g2.com/products/msg91/reviews)
  MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform&#39;s SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies. MSG91 is proudly one of the few bootstrapped companies in the CPaaS industry. We are not driven by large investors—our growth is shaped entirely by the businesses that trust and use our platform every day. Each interaction powered by MSG91 supports a team focused on building reliable, scalable, and customer-first communication solutions. Your trust enables us to continuously improve our technology, maintain high reliability, and deliver transparent pricing without compromise. We are grateful to every customer who chooses MSG91 as their communication partner. Born from an idea. Sustained by trust. Built for you.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 201


**Seller Details:**

- **Seller:** [MSG91](https://www.g2.com/sellers/msg91)
- **Company Website:** https://msg91.com
- **Year Founded:** 2010
- **HQ Location:** Indore, MP
- **Twitter:** @msg91 (2,345 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2709873/ (36 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (96 reviews)
- Helpful (93 reviews)
- Ease of Use (86 reviews)
- Easy Setup (59 reviews)
- Staff Support (56 reviews)

**Cons:**

- Dashboard Issues (20 reviews)
- Lack of Clarity (17 reviews)
- Delays (14 reviews)
- Poor Customer Support (14 reviews)
- Poor Interface Design (12 reviews)

  ### 2. [Attentive](https://www.g2.com/products/attentive/reviews)
  Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer&#39;s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,374


**Seller Details:**

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** https://attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq (9,672 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,507 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Director
  - **Top Industries:** Retail, Apparel &amp; Fashion
  - **Company Size:** 55% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (429 reviews)
- Customer Support (348 reviews)
- Helpful (311 reviews)
- User-Friendly (185 reviews)
- Easy Setup (169 reviews)

**Cons:**

- Expensive (106 reviews)
- Missing Features (100 reviews)
- Reporting Issues (99 reviews)
- Limited Features (82 reviews)
- Integration Issues (74 reviews)

  ### 3. [EZ Texting](https://www.g2.com/products/ez-texting/reviews)
  Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 724


**Seller Details:**

- **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting)
- **Company Website:** https://www.eztexting.com/
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @EzTexting (2,615 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1439495/ (106 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Non-Profit Organization Management, Real Estate
  - **Company Size:** 65% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (69 reviews)
- Easy Communication (25 reviews)
- User-Friendly (25 reviews)
- Customer Support (22 reviews)
- Easy Setup (19 reviews)

**Cons:**

- Expensive (22 reviews)
- Not Intuitive (8 reviews)
- SMS Issues (8 reviews)
- Sending Issues (6 reviews)
- Contact Management (5 reviews)

  ### 4. [Braze](https://www.g2.com/products/braze/reviews)
  Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News &amp; World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,481


**Seller Details:**

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** https://www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze (16,313 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,296 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 55% Mid-Market, 25% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (364 reviews)
- Intuitive (188 reviews)
- Helpful (148 reviews)
- Customer Support (142 reviews)
- Features (138 reviews)

**Cons:**

- Missing Features (140 reviews)
- Learning Curve (139 reviews)
- Limitations (91 reviews)
- Limited Features (81 reviews)
- Steep Learning Curve (79 reviews)

  ### 5. [Vibes](https://www.g2.com/products/vibes/reviews)
  Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 53


**Seller Details:**

- **Seller:** [Vibes](https://www.g2.com/sellers/vibes)
- **Company Website:** https://www.vibes.com
- **Year Founded:** 1998
- **HQ Location:** Chicago, IL
- **Twitter:** @Vibes (6,380 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25830/ (370 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 53% Enterprise, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (20 reviews)
- Customer Support (19 reviews)
- Ease of Use (11 reviews)
- Implementation Ease (6 reviews)
- Intuitive (6 reviews)

**Cons:**

- Delays (2 reviews)
- Email Limitations (2 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Lack of Integrations (2 reviews)

  ### 6. [Clerk Chat](https://www.g2.com/products/clerk-chat/reviews)
  Clerk enables SMS and MMS messaging on your existing phone number. Check out our native integrations on top of Slack, Microsoft Teams, and Salesforce.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 96


**Seller Details:**

- **Seller:** [Clerk Chat](https://www.g2.com/sellers/clerk-chat)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **Twitter:** @clerkchat (198 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/34749575 (45 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Hospital &amp; Health Care
  - **Company Size:** 64% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (14 reviews)
- Easy Integration (12 reviews)
- Automation (9 reviews)
- Easy Communication (8 reviews)

**Cons:**

- Poor Customer Support (6 reviews)
- Connection Issues (4 reviews)
- Reporting Issues (4 reviews)
- SMS Issues (4 reviews)
- Expensive (3 reviews)

  ### 7. [OneSignal](https://www.g2.com/products/onesignal/reviews)
  OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple&#39;s Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 1,160


**Seller Details:**

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** https://www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal (5,530 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (172 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, CEO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 54% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (180 reviews)
- Notifications (141 reviews)
- Notification Features (131 reviews)
- Easy Setup (81 reviews)
- Automation (68 reviews)

**Cons:**

- Missing Features (44 reviews)
- Learning Curve (42 reviews)
- Limited Features (39 reviews)
- Expensive (26 reviews)
- Notification Issues (23 reviews)

  ### 8. [Salesmsg](https://www.g2.com/products/salesmsg/reviews)
  Salesmsg is the ultimate tool for communicating with your customers, clients, and team in real-time. Whether it’s sending texts or making calls, it’s all about staying connected, fast, and professional without the hassle. Here’s the deal Salesmsg lets you handle conversations through text and calls seamlessly. Need to remind a customer about their appointment? Done. Want to send a quick follow-up after a meeting? Easy. Running a marketing campaign? It’s perfect for that too. Who’s this for? Anyone from small businesses to big teams who value their time and want to stay on top of customer engagement. Think hair salons, real estate agents, coaches, or even a customer support team that wants to feel human, not robotic. Why it works: • Automation that feels personal: Schedule texts or send bulk messages, but make it look like you typed them yourself. • Smart call handling: Forward calls to the right person so nothing slips through the cracks. • Know what’s working: Built-in analytics let you track and tweak your communication game. The result? You’re faster, more organized, and always reachable. Customers feel valued, your team saves time, and you can scale your communication as you grow without losing the personal touch. At its core, Salesmsg is about making communication simple, effective, and human—because that’s how you build real relationships in business.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 372


**Seller Details:**

- **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg)
- **Company Website:** https://www.SalesMessage.com
- **Year Founded:** 2017
- **HQ Location:** Delray Beach, FL
- **Twitter:** @salesmsg (145 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (33 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Sales
  - **Top Industries:** Health, Wellness and Fitness, Real Estate
  - **Company Size:** 68% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (141 reviews)
- Easy Communication (74 reviews)
- Easy Integration (66 reviews)
- Integrations (61 reviews)
- Customer Support (55 reviews)

**Cons:**

- Missing Features (25 reviews)
- Messaging Issues (22 reviews)
- Sending Issues (17 reviews)
- SMS Issues (17 reviews)
- Slow Loading (16 reviews)

  ### 9. [Infinito](https://www.g2.com/products/valuefirst-a-twilio-company-infinito/reviews)
  A product of ValueFirst, Infinito is a platform to design multi-channel conversational journeys. With Infinito, thousands of enterprises execute campaigns on Chatbot, Email, RCS Business Messaging, SMS, Voice, and WhatsApp. Infinito enables brands to improve consumer engagement. by creating automation rules based on consumer events. This can include any interaction that a customer has with a brand, entering a customer segmentation, or even if they are at risk of churning. Infinito&#39;s drag-and-drop editor simplifies campaign creation and prevents consumers from leaving the brand. Infinito helps enterprises acquire, convert, engage, and delight users with intuitive and personalized conversational experiences. Frost&amp;Sullivan, Gartner, IDC, and G2 have recognized Infinito.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 16


**Seller Details:**

- **Seller:** [ValueFirst, a Tanla company](https://www.g2.com/sellers/valuefirst-a-tanla-company)
- **Year Founded:** 2003
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/78574 (502 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 38% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Easy Creation (4 reviews)
- Templates Availability (3 reviews)
- Contact Management (2 reviews)
- Email Tracking (2 reviews)

**Cons:**

- Expensive (3 reviews)
- Campaign Issues (2 reviews)
- Segmentation Issues (2 reviews)
- Template Limitations (2 reviews)
- Complex Management (1 reviews)

  ### 10. [Infobip](https://www.g2.com/products/infobip/reviews)
  Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of solutions, messaging channels, and tools for advanced customer engagement, security, authentication, support, and retention.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 56


**Seller Details:**

- **Seller:** [Infobip](https://www.g2.com/sellers/infobip)
- **Year Founded:** 2006
- **HQ Location:** London, England
- **Twitter:** @Infobip (33,942 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infobip/about (3,434 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 43% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)
- Integrations (3 reviews)
- Customer Engagement (1 reviews)
- Engagement Increase (1 reviews)

**Cons:**

- Poor Customer Support (3 reviews)
- Delays (2 reviews)
- Poor Response (2 reviews)
- Delay Issues (1 reviews)
- Limited Features (1 reviews)

  ### 11. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,275


**Seller Details:**

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** https://www.klaviyo.com/
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo (21,814 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (160 reviews)
- Email Marketing (123 reviews)
- Easy Integration (81 reviews)
- Integrations (81 reviews)
- Automation (79 reviews)

**Cons:**

- Expensive (69 reviews)
- Missing Features (56 reviews)
- Learning Curve (55 reviews)
- Poor Customer Support (40 reviews)
- Limited Features (37 reviews)

  ### 12. [MessageFlow](https://www.g2.com/products/messageflow/reviews)
  MessageFlow is a send-it-all platform that makes cross-channel communication easy and effective. Backed by more than 20 years of expertise, it has helped companies connect with their audiences using reliably delivered email and SMS messages. It also supports mobile push notifications, RCS communications, and OTT applications. By integrating all of these messaging methods on a single platform, you can run precisely targeted campaigns at any scale. Security is our top priority. MessageFlow complies with strict ISO standards and GDPR requirements, giving you the confidence that your company’s data is properly protected. Beyond our rigorous security measures, we back you up with a customer service team that&#39;s always prepared to help. From transactional messages to long-term engagement strategies, our platform is designed to build lasting customer relationships for the future. With our extensive experience in cross-channel business communication and nearly 100% message deliverability, we will make sure that your brand message reaches the right people at the right time and in the right way.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [MessageFlow](https://www.g2.com/sellers/messageflow)
- **Year Founded:** 2022
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/messageflow (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 45% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Navigation Ease (4 reviews)
- User Interface (3 reviews)
- Campaign Management (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Complex Analytics (1 reviews)
- Inadequate Reporting (1 reviews)
- Poor Analytics (1 reviews)
- Poor Reporting (1 reviews)

  ### 13. [Messangi](https://www.g2.com/products/messangi/reviews)
  Messangi is a unified multichannel engagement platform designed to help enterprises, independent software vendors (ISVs), and business process outsourcing (BPO) companies connect their operational systems to the communication channels their customers prefer, including SMS, WhatsApp, RCS, Email, and Voice. This platform goes beyond traditional messaging solutions by treating communication as an integral part of business workflows rather than just a series of disconnected interactions. The product is particularly beneficial for organizations that require a comprehensive communications infrastructure. Messangi offers an API-first Communications Platform as a Service (CPaaS) tailored for developers, a No-Code Broadcast User Interface (UI) for operations teams, and a fully white-labeled multi-tenant platform for service providers looking to create their own branded engagement solutions. This versatility makes Messangi suitable for a wide range of industries, from telecommunications to customer service, where effective communication is crucial for operational success. One of the standout features of Messangi is its &quot;Invisible Engine,&quot; which empowers BPOs and telecommunications companies to move away from reselling vendor-branded tools. Instead, they can utilize Messangi&#39;s white-label infrastructure to launch proprietary digital engagement platforms in a matter of days. This capability allows businesses to maintain control over their brand, client relationships, and profit margins, ultimately enhancing their market position. Messangi also addresses specific regional challenges, particularly in Latin America and the Caribbean, where it excels in solving the &quot;last mile&quot; problem that larger global companies often struggle with. The platform provides unmatched local route compliance, local billing, and hands-on WhatsApp Business onboarding, making it a valuable resource in high-friction markets. Additionally, Messangi facilitates workflow orchestration by allowing seamless transitions between AI-powered chatbots and live agents, as well as automating alerts and notifications directly from existing customer relationship management (CRM), enterprise resource planning (ERP), and billing systems. By consolidating their technology stack with Messangi, organizations can stop margin erosion caused by managing multiple disconnected messaging tools. The platform accelerates speed-to-market, enabling businesses to launch verified WhatsApp campaigns and create multi-tenant client environments significantly faster than traditional methods. Furthermore, Messangi helps companies scale without increasing headcount by deflecting tier-one support queries through integrated bots, allowing human resources to focus on high-value interactions. This combination of features positions Messangi as a comprehensive solution for modern communication challenges faced by enterprises today.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 15


**Seller Details:**

- **Seller:** [Messangi](https://www.g2.com/sellers/messangi)
- **Company Website:** https://www.messangi.com
- **Year Founded:** 2001
- **HQ Location:** Miami, Florida
- **Twitter:** @messangi (794 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/messangi (53 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 44% Mid-Market, 44% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Communication (4 reviews)
- Customer Support (4 reviews)
- Flexibility (4 reviews)
- Effective (3 reviews)

**Cons:**

- Challenging Reporting (1 reviews)
- Complex Setup (1 reviews)
- Dashboard Issues (1 reviews)
- Difficult Setup (1 reviews)
- Inadequate Reporting (1 reviews)

  ### 14. [Twilio](https://www.g2.com/products/twilio/reviews)
  Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent &amp; complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 439


**Seller Details:**

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Company Website:** https://www.twilio.com
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio (81,500 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/twilio-inc-/ (6,627 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Senior Software Engineer
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (40 reviews)
- Easy Integrations (30 reviews)
- Integrations (23 reviews)
- Easy Setup (21 reviews)
- API Integration (19 reviews)

**Cons:**

- Expensive (26 reviews)
- Poor Customer Support (23 reviews)
- Difficult Configuration (14 reviews)
- Complex Setup (11 reviews)
- Technical Knowledge Required (11 reviews)

  ### 15. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach&#39;s AI for ecommerce, significantly amplifies the platform&#39;s capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 744


**Seller Details:**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,409 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (116 reviews)
- Features (106 reviews)
- Helpful (94 reviews)
- Customer Support (90 reviews)
- Customer Engagement (79 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Learning Difficulty (61 reviews)
- Missing Features (59 reviews)
- Limited Features (54 reviews)
- Difficult Learning (51 reviews)

  ### 16. [CM.com](https://www.g2.com/products/cm-com/reviews)
  Today, people all over the world are connected via their mobile phones. All-day, every day. Businesses, as well as their customers, are looking for more efficient and customer-centric ways to communicate with each other through mobile channels. Conversational Commerce promises just that; you can be exactly where your customers are. Conversational Commerce is the smart combination of all the popular messaging channels, data tools, and payment solutions. It allows customers to contact businesses and finish the path-to-purchase within their favorite messaging channel. Have rich, efficient and customer-centric conversations with your customer on mobile, without any technological barriers. CM.com provides a smart combination of messaging channels, such as SMS, RCS, WhatsApp Business, and Apple Business Chat combined with a Customer Data Platform and other platform features. CM.com is one of the first Cloud Communication Platforms in the world with integrated Payment functionality. The CM.com platform can be used via API and Web App.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [CM.com](https://www.g2.com/sellers/cm-com)
- **Year Founded:** 1999
- **HQ Location:** Breda, Noord-Brabant
- **Twitter:** @CMcom_ (1,700 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cmcom (767 employees on LinkedIn®)
- **Ownership:** AMS: CMCOM

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


  ### 17. [Commio](https://www.g2.com/products/commio/reviews)
  Commio delivers a better way to power voice and text messaging in the cloud. Get up and running fast with our integrated Commio io portal or flexible APIs. We make it easy to bring your own 40 high-quality carriers to Twilio, Nexmo, Plivo, SignalWire or any SIP connection. Use our APIs to add and control your inbound and outbound voice and texting features in your existing tech stack in minutes, save on your cost of goods, connect to existing SIP providers, improve call delivery and quality, and more. Our cloud communications platform also makes it easy to buy and port phone numbers, create route profiles and trunks for outbound voice calls, enable text messaging, and more. Add call-specific analytics and SIP ladders along with our five-star support team to mitigate and route around outages, create custom routes and blocks, and more – and you&#39;ve found a &quot;better way&quot; to communicate. Purchase phone numbers for inbound voice, route outbound domestic, toll-free, and international calls. Plus scale your text messaging communications with A2P SMS/MMS. Our Least Cost Routing (LCR) engine and database features – Location Routing Number (LRN), Caller Name (CNAM) and E911 – ensure that you&#39;re properly routing across our 40 high-quality carriers and paying the best price for every call.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 115


**Seller Details:**

- **Seller:** [Commio](https://www.g2.com/sellers/commio)
- **Year Founded:** 2009
- **HQ Location:** Raleigh, NC
- **Twitter:** @thinqing (662 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1911079/ (25 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Telecommunications, Information Technology and Services
  - **Company Size:** 73% Small-Business, 21% Mid-Market


  ### 18. [ControlHippo](https://www.g2.com/products/controlhippo/reviews)
  ControlHippo is Omnichannel Conversational AI Platform designed to streamline customer communication across multiple channels, including AI Chatbot, WhatsApp Business API, Instagram, Telegram, Facebook Messenger, email, and more. By consolidating all interactions into a unified inbox, ControlHippo enables businesses to manage conversations efficiently, automate responses, and gain valuable insights through advanced analytics. Key Features &amp; Benefits: Omnichannel Communication: Manage conversations from AI Chatbot, WhatsApp, Instagram, Telegram, Email, Facebook Messenger, and more, all in one place. SMS Shared Inbox: Centralize all SMS conversations assign, respond, and collaborate on customer queries in real-time, without switching tabs. Perfect for support, sales, and service teams. AI Chat Agent: Automatically handles queries, qualifies leads, and delivers personalized responses using contextual understanding. Voice: Take full control of your calling workflows - manage outreach, support, and follow-ups efficiently, all in one place. WhatsApp Business API: Connect with customers at scale using the official WhatsApp Business API with automation, message templates, and compliance support. Multichannel Integrations: Integrate seamlessly with CRMs, helpdesk software, eCommerce platforms, and other tools to ensure consistent communication. AI-Powered Workflows: Automate responses, qualify leads, and route chats intelligently with customizable AI workflows to improve efficiency and customer experience.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 13


**Seller Details:**

- **Seller:** [ControlHippo](https://www.g2.com/sellers/controlhippo)
- **HQ Location:** Claymont
- **Twitter:** @controlhippo (29 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/controlhippo (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 62% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Affordable (1 reviews)
- Automation (1 reviews)
- Automation Features (1 reviews)
- Chat Features (1 reviews)


  ### 19. [Dexatel](https://www.g2.com/products/azat-eloyan-dexatel/reviews)
  Dexatel is an API-first, AI-powered Communications Platform as a Service (CPaaS) built for secure, scalable, and mission-critical business communications. With Dexatel Verify, companies run fast, reliable, and cost-efficient user verification and 2FA (SMS, Voice, Flash Call, WhatsApp, Viber, Telegram, Email) using smart routing, adaptive fallbacks, and fraud prevention. This ensures higher delivery rates, faster onboarding, reduced fraud, and lower OTP costs—ideal for fintech, digital platforms, eCommerce, and SaaS. With Dexatel Engage, brands deliver omnichannel campaigns and customer notifications (SMS, WhatsApp, Viber, RCS, Email) powered by personalization, segmentation, and analytics. The result: higher conversions, customer retention, and engagement. Supporting solutions like Dexatel Link (enterprise messaging APIs) and Dexatel Lookup (number intelligence &amp; risk detection) further optimize communications by ensuring secure, compliant, and cost-effective delivery at scale. Global fintechs, marketplaces, gaming platforms, eCommerce leaders, and SaaS companies choose Dexatel to: - Verify users in seconds with multi-channel OTPs - Reduce costs with intelligent channel mix &amp; routing - Drive engagement with personalized, multi-channel campaigns - Stay compliant with GDPR, ISO/IEC 27001, and enterprise-grade security Dexatel powers customer trust and engagement with communications that are faster, safer, and smarter - at global scale.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 17


**Seller Details:**

- **Seller:** [Dexatel](https://www.g2.com/sellers/dexatel-f489220f-4ccb-4a25-ab3c-0119e50a32e0)
- **Year Founded:** 2015
- **HQ Location:** Tallinn, EE
- **Twitter:** @dexatel (59 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dexatel-ou/ (81 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- API Integration (1 reviews)
- Ease of Use (1 reviews)
- Reliability (1 reviews)
- Time Management (1 reviews)
- Time-Saving (1 reviews)


  ### 20. [EnableX Programmable Cloud](https://www.g2.com/products/enablex-programmable-cloud/reviews)
  EnableX Programmable Cloud, a leader in omnichannel communications, enables brands to create meaningful customer engagement at scale—without the complexity of telecom infrastructure. Our carrier-grade platform seamlessly integrates voice, video, and text messaging into web, desktop, and mobile applications through developer-friendly APIs and SDKs, ensuring effortless connectivity across channels and platforms, including SMS, WhatsApp, RCS, Instagram, and Facebook Messenger. Beyond traditional communications, EnableX enhances customer interactions with AI-powered solutions like FaceAI which offers real-time facial and emotion recognition, and Text-to-Speech (TTS) for natural, emotion-aware customer interactions. These advanced capabilities drive intelligent automation, personalised engagement, and richer conversational experiences. Trusted by telecom operators, enterprises, service providers, and system integrators worldwide, EnableX offers transparent pricing, flexible deployment options (public, private, or on-premise), and white-label solutions that provide businesses with full control over their communication infrastructure. With EnableX, businesses can focus on what matters most: delivering seamless, intelligent, and engaging customer interactions with ease and efficiency.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 169


**Seller Details:**

- **Seller:** [VCLOUDX](https://www.g2.com/sellers/vcloudx)
- **Year Founded:** 2017
- **HQ Location:** Singapore
- **Twitter:** @EnablexIo (108 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18241218/ (46 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 52% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (31 reviews)
- Easy Integration (14 reviews)
- Easy Integrations (13 reviews)
- Video Quality (13 reviews)
- Easy Setup (12 reviews)

**Cons:**

- Poor Documentation (9 reviews)
- Limited Features (8 reviews)
- Limited Customization (6 reviews)
- Audio Issues (4 reviews)
- Missing Features (4 reviews)

  ### 21. [Esendex](https://www.g2.com/products/esendex-esendex/reviews)
  Esendex is a global Business SMS provider, with operations in the following countries...




**Seller Details:**

- **Seller:** [Esendex](https://www.g2.com/sellers/esendex-375f22a5-21e9-4c57-a3a4-bd5039c571df)
- **Year Founded:** 2001
- **HQ Location:** Nottingham, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/113953 (49 employees on LinkedIn®)



  ### 22. [Exotel Customer Communication Platform](https://www.g2.com/products/exotel-customer-communication-platform/reviews)
  Exotel is an advanced customer engagement platform that combines CPaaS, omnichannel contact centers, and Conversational AI, driving over 70 million daily conversations for more than 7,100 businesses across India, Southeast Asia, the Middle East, and Africa. Our platform is designed to foster richer, AI-powered, and contextual interactions, offering businesses unparalleled speed and scale in their communications. Our recent license for end-to-end VoIP telephony services reinforces our position as a fully compliant cloud calling operator, enabling cost-effective, secure communication solutions. The platform breaks down silos in communication by bringing together customer intent, state, and emotional tone to ensure the right message is delivered through the appropriate channel every time. An integral part of Exotel is the Contextual Customer Data Platform, which transforms raw data into personalized customer narratives, providing actionable insights that enhance each conversation. With Exotel, businesses don&#39;t just communicate; they connect meaningfully with their customers, building trust, personalization, and empathy into every conversation. This strategic approach allows businesses to listen to their customers, remember each interaction, and continually improve the customer experience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 89


**Seller Details:**

- **Seller:** [Exotel](https://www.g2.com/sellers/exotel)
- **Year Founded:** 2011
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @Exotel (2,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2433287/ (731 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Education Management, Financial Services
  - **Company Size:** 44% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Easy Integrations (3 reviews)
- Call Quality (2 reviews)
- Integrations (2 reviews)
- Useful (2 reviews)

**Cons:**

- Call Issues (3 reviews)
- Connectivity Issues (2 reviews)
- Poor Customer Support (2 reviews)
- Slow Service (2 reviews)
- Delays (1 reviews)

  ### 23. [Fast2SMS](https://www.g2.com/products/fast2sms/reviews)
  Fast2SMS is a CPaaS (Communication Platform as a Service) and omnichannel messaging platform that helps businesses communicate with customers through DLT SMS, WhatsApp messages, and RCS messaging from a single platform. It provides easy-to-integrate SMS API, WhatsApp API, and RCS APIs for websites, mobile apps, and business systems. Businesses can send OTP messages, transactional alerts, notifications, and marketing campaigns using bulk messaging tools, contact lists, or Excel uploads. The platform also offers real-time delivery reports, campaign tracking, and WhatsApp Live Chat to manage incoming conversations and assign chats to agents. Fast2SMS stands out with its pay-as-you-go pricing model, with no monthly fees and no setup costs, making it ideal for startups, developers, and growing businesses that need reliable and scalable messaging solutions. 🚀




**Seller Details:**

- **Seller:** [Fast2SMS](https://www.g2.com/sellers/fast2sms)
- **Year Founded:** 2011
- **HQ Location:** Bhopal, IN
- **LinkedIn® Page:** http://www.linkedin.com/company/fast2sms (7 employees on LinkedIn®)



  ### 24. [MCUBE Toll-free Number](https://www.g2.com/products/mcube-toll-free-number/reviews)
  A toll-free number is a telephone number that is free for the calling party to dial. This means that the cost of the call is paid for by the owner of the toll-free number, rather than the person making the call. Toll-free numbers are often used by businesses to provide customer service or technical support. They can also be used by individuals or organizations to establish a point of contact for information or support.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [MCUBE](https://www.g2.com/sellers/mcube-4a8e04c2-b29e-4cf4-b2c6-91a13e432483)
- **Year Founded:** 2006
- **HQ Location:** Bangalore, IN
- **Twitter:** @MCUBE1234 (156 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/vmc-mcube/ (93 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Number Management (1 reviews)

**Cons:**

- Call Connectivity Issues (1 reviews)

  ### 25. [Mitto SMS](https://www.g2.com/products/mitto-sms/reviews)
  Mitto’s global A2P (Application-to-Person) SMS messaging service enables businesses to send reliable, fast, and secure text messages to customers anywhere in the world. Our SMS API gives Mitto clients a powerful and flexible way to send high-quality messages with full control and visibility. With this API, you can: Run test requests to validate integration before sending real traffic. Send SMS messages to individual recipients with each API call. Deliver messages longer than 160 characters through automatic concatenation. Choose the character encoding that best fits your use case — GSM, Unicode, Binary, or Auto. Receive delivery callbacks containing real-time status updates. Dispatch high-volume SMS batches efficiently. Attach custom metadata to your messages and have it returned in callback notifications.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Mitto](https://www.g2.com/sellers/mitto)
- **Year Founded:** 2013
- **HQ Location:** Zurich, CH
- **LinkedIn® Page:** https://www.linkedin.com/company/mittoglobal/ (249 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


#### Pros & Cons

**Pros:**

- CRM Integration (1 reviews)
- Ease of Learning (1 reviews)
- Ease of Use (1 reviews)
- Easy Implementation (1 reviews)
- Easy Integration (1 reviews)

**Cons:**

- Design Quality (1 reviews)
- Limited Features (1 reviews)
- Software Glitches (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)
- [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)




