Jamie Curtis

Are your LinkedIn ads delivering real ROI? Our guide cuts through the complexity with a simple 6-step process to maximize your social investment using intent data. Learn how to: • Match ad formats to specific buying stages • Target accounts actively researching your solution • Cut cost per lead while boosting conversion rates • Build smart retargeting that moves prospects forward Ready to stop guessing and start seeing measurable results from your LinkedIn campaigns? Download now: https://lnkd.in/eAA8mTPh

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Leading brands aren’t guessing where to invest. They’re listening. By using call data to understand real customer intent, marketers are uncovering hidden opportunities, protecting pipeline, and proving ROI with confidence. This short guide outlines 5 ways call intelligence helps you: ✔ Cut wasted spend ✔ Optimise campaigns based on what converts ✔ Make smarter investment decisions No fluff. Just practical insight. 👉 Download the guide: https://hubs.ly/Q03YJ7J00

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UK advertising is entering a reset moment. Gen Z spends over 50% of their time on social. Brands still allocate roughly 12% of their ad budgets there. That gap isn’t just interesting, it’s strategic. Heading into 2026, the biggest shifts aren’t about new platforms. They’re about: • How people discover brands • How trust is formed • How quickly culture now moves In our latest blog, we break down why video, social and AI are no longer optional layers, they’re central to modern growth. If you're working in marketing, production or brand strategy, this shift matters. Full piece here: https://lnkd.in/eF5Jq3kh

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Big News! Advertisers can now access Tesco Media and Insight Platform directly in Skai! That means you can plan, manage, and measure your Tesco campaigns alongside 300+ global retailers and publishers—all from one unified platform. Reach over 24 million grocery shoppers in the UK and drive growth with more connected, data-driven strategies. Learn more about what this partnership means for your brand: https://okt.to/SjPQor #CommerceMedia #RetailMedia #Tesco #Skai #MarketingInnovation #Omnichannel

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🚀 𝐓𝐮𝐫𝐧 𝐍𝐞𝐚𝐫𝐛𝐲 𝐒𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐋𝐨𝐲𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐆𝐞𝐨𝐟𝐞𝐧𝐜𝐢𝐧𝐠 𝐀𝐝𝐬 🗺️📱 In the UK, around 20% of small businesses fail within their first year - and poor marketing is often a big reason why. But what if you could put your message in front of the right people, in the right place, at the right time? That’s exactly what Geofencing advertising does. By targeting potential customers based on their location, you can: ✅ Catch them when they’re ready to buy ✅ Increase foot traffic & conversions ✅ Turn casual passers-by into loyal buyers Read more in our WLA blog as to how this smart strategy is reshaping the way local businesses connect with their audience - and how you can use it to boost sales and drive action. 📖 Read more here: https://lnkd.in/dVAaAvjk #WLA #GeofencingAds #DigitalMarketing #SmallBusinessUK #MarketingTips #LocalBusinessGrowth #businessstalbans #stalbansbusiness #williamlawrenceagency

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Brands and media buyers need to prepare for a new phase in ad platform performance. Clarity have been consistently keeping tabs on Meta’s direction for a long time, and the UK rollout of its ad-free subscription marks a meaningful shift. The impact will feel similar to the 2020 iOS tracking changes. With people opting out of ads you could start to see smaller tracked audiences, higher CPMs in some areas, and potentially less precise targeting. Here is what you should focus on: 👉Strengthen tracking. Check your Meta Pixel and Conversions API for accuracy. And build your own data: Grow email and CRM lists with clear consent. 👉Expect smaller audiences. Monitor reach, CPM, conversion rate, and cost per lead in the UK and EU. 👉Keep budgets flexible. Adjust UK and EU spend without disrupting global activity. With this, increase creative testing. Use short mobile videos, clear benefits, and strong visual hooks. 👉 Start broad with targeting. Add light filters only where data shows gains. And use simple lift tests. Validate impact through country or time splits. Remember to keep a balanced channel mix across search, social, and programmatic. This platform shift gives users more choice and gives advertisers less data. And so strong tracking, disciplined testing, and frequent creative updates will protect performance. Have a read over the full article here: https://lnkd.in/ehaND8uc Reach out if you want to sense-check your paid setup with Clarity’s paid media team. And thank you to Nicky Oldale and Darryll Owusu-Agyeman for your insights.

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