SMEs rarely grow in straight lines. Demand shifts. Trading cycles change. Seasonal peaks distort short-term performance. Yet much of traditional underwriting still relies on static snapshots and fixed assumptions about risk. At YouLend, we think underwriting should work differently. Our latest blog explores how YouLend builds forecasting systems for SME underwriting using probabilistic models, seasonality signals, and behavioural data across more than 400,000 merchants. Read more: https://lnkd.in/eR6kFUmq
YouLend
Financial Services
London, England 51,889 followers
The global leader in embedded SME finance.
About us
YouLend is the leading global embedded financing platform, powering e-commerce, payments, and tech giants like Amazon, eBay, Dojo, Mollie, Shopify, Just Eat Takeaway, and SumUp. Our software platform and APIs enable our partners to offer flexible financing, in their own branding, within a week. Operating across 9+ markets in the UK, EU, and US, we help businesses grow. Learn more at www.youlend.com or connect with our team at partnership@youlend.com.
- Website
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https://www.youlend.com
External link for YouLend
- Industry
- Financial Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Embedded Lending, Embedded Finance, and Embedded Capital
Locations
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Primary
Get directions
90 High Holborn
London, England WC1V 6LJ, GB
Employees at YouLend
Updates
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YouLend is heading to #GlobalABS in Barcelona from June 9th-11th! 🚀 Our team will be on the ground, ready to discuss how we partner with institutional capital providers to help scale access to embedded SMB financing across the UK, Europe, and the US. If you’re attending, come say hello to the team: CFO, Anders Torpe Christoffersen CIO, Gaurav Maheshwari Director, Capital Strategy, Sarah Quander General Counsel, Yara Owayyed Legal Counsel, Mandy Ching 👉 Learn more about the conference here: https://bit.ly/4ufB0Xv
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Welcome aboard, PrestaShop 🚀 We're thrilled to kick off our partnership and empower PrestaShop's e-commerce merchants with access to finance that will help them invest in what's next.
Ready to grow your business in new ways? PrestaShop continues to expand its ecosystem with partners designed to help merchants, meet the latest additions: 🤝 Unlock the full power of your product feeds with Centric Shoppingfeed, feed management becomes your next growth engine. Backed by over 15 years of expertise, the solution powers 2,500 merchants across 1,000 platforms in 50 countries. ▶︎ https://bit.ly/3RauTow 🤝 Make your PrestaShop store accessible to all your customers. With the module developed with Accessiway, you can improve user experience across your entire site, include all visitors (including people with disabilities), identify compliance gaps, and continuously manage your accessibility strategy. ▶︎ https://bit.ly/3PdvpSd 🤝 PrestaShop partners with OWI Technologies to help merchants optimize customer service without adding complexity. Recurring requests (order tracking, delivery, returns, refunds) are automated, urgent inquiries are prioritized, and peak periods are handled smoothly while keeping response times under control. ▶︎ https://bit.ly/4enwuBj 🤝 Together, PrestaShop and YouLend will help merchants access fast and flexible funding when they need it and without the hassle. Funding is approved in as little as 24 hours, with flexible payments and a faster application process. ▶︎ https://bit.ly/3OPqo28 🤝 Turn your store into a WhatsApp-powered revenue machine with PrestaShop and Spoki. With a native PrestaShop integration, you can launch automated WhatsApp campaigns and flows in minutes, with no technical skills required. Recover lost revenue with abandoned cart automations, use AI-powered WhatsApp agents for customer care & sales, and boost retention and repeat purchases. ▶︎ https://bit.ly/4tBF3Nn 🤝 With PrestaShop & theMarketer, turn store data into automated growth and personalized direct marketing, from one dashboard. Reach customers through email, SMS, and push using real-time data to build long-term loyalty and revenue, automate campaigns effortlessly, and optimize performance with built-in AI. ▶︎ https://bit.ly/4ukjRLZ Discover all these solutions on the PrestaShop Marketplace.
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YouLend took the stage at FTT Embedded Finance & Super Apps, joining an incredible lineup including TikTok, Ant Group, and BigCommerce 🎤 We led a conversation on “Why your partnership strategy must evolve” and unpacked everything that makes up the modern fintech partnership — from product and data to regulation, revenue and control. It was also great to see familiar faces from our partners Stripe, Glovo, Booking.com at the event, alongside many new connections! 👇 Catch the highlights below
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Catch our very own Luke Trayfoot speaking next week at FTT Embedded Finance & Super Apps and the rest of the partnerships team Thomas Longhurst Dan Sinclair Taylor. Get in touch to book a meeting in advance! #fttpayments https://lnkd.in/eWv8GTGQ
Excited to share that YouLend will be at FTT Embedded Finance next week! I’ll also be joining a panel discussion during the event, where we’ll be talking about why partnership strategies continue to evolve and how embedded finance is shaping the future for platforms and merchants. If you’re attending, I’d love to connect, feel free to reach out or drop me a message to set up some time.
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FIBE Berlin 2026 🔥 2 days of sharp conversations and meeting the people actually shaping the future of embedded finance in Germany. But the real highlight? Our GM Europe, Leonard Strigel, took the stage for a "Deep Dive on Embedded Lending" and shared some pretty incredible takeaways. 💬 "Every embedded lending partnership is a product launch, there's no shortcut - and most of the work is invisible from the outside." 👇 Catch the pictures from the event below!
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Hope you've secured your ticket for the Embedded Finance Review Event in Berlin! Later today at 19:15 CEST, Lars Markull will be joined by our very own Leonard Strigel (GM Europe) & Felix Kristl (GM eBay Seller Capital) to talk about 'How eBay Embeds Lending for Sellers'. #EmbeddedFinance #Fintech #EmbeddedLending
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Last week we brought YouConnect to New York. 60+ people, all driving embedded lending at their own companies, in one room. A huge thank you to Flagship Advisory Partners for kicking things off with a brilliant presentation on the US Embedded Lending Opportunity - it set the perfect tone for the evening. Want a copy of the slides? Comment below. And of course, thank you to everyone who joined us including the teams at: Stripe, Mastercard, PayPal, Payoneer, Klarna, PayNearMe Baselayer, Grubhub, Veem, Column, H&R Block, Intuit, OpenTable, Verifone, Melio, Lili, Fintech Meetup, Shift4, Brex, Marqeta, Mangopay, UPTIQ, Squarespace, Pliant, Global Payments Inc., Clair, Lopay, Hudson Hill Capital, Shopify, Banking Circle, Bilt, J.P. Morgan, Whop, Airwallex, Amazon, North, Worldpay, WorkWave, Electronic Payments Interested in joining the next one? Get in touch - we'd love to have you there. #EmbeddedFinance #EmbeddedLending #Fintech #YouLend #YouConnect
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“The future of SME finance will be defined by accuracy, inclusivity, and the ability to deliver capital at the moment it’s needed most.” Luke Trayfoot, our Global Head of Strategic Partnerships, recently wrote a piece for Finextra on how traditional, static credit-scoring models fail SMEs. In the UK alone, SMEs are losing access to up to £5bn ($6.66bn) in funding due to the limitations of these models, according to FXE Technologies and the Centre for Finance, Innovation and Technology (CFIT). But alternative lenders like YouLend are fixing this, transforming SME finance by utilising live operational data and integrating funding solutions, creating opportunities for businesses that have often been overlooked by conventional financing methods. Read Luke’s full article here: https://lnkd.in/e7Ryjisw
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YouLend just passed 10,000 reviews on Trustpilot! With a 4.8 star trust score and 94% 5-star ratings, we’re grateful to all our customers who have taken the time to provide feedback on their experience with us. Here’s a selection of recent reviews this month: “This is what modern day banking should be about for small businesses. Application and decision all within one hour and personal phone calls to check you have everything you need. Brilliant.” “Great company to deal with ..its quick decision making process ..cash directly lands into your account ..every small business would definitely benefit from this. Thanks to all the team 🙌” “So quick and easy, super friendly my second time now the funds have enabled me to revamp my business without breaking the bank, would definitely recommend.” You can read more reviews from our customers on our Trustpilot page below or here: https://lnkd.in/enbY5-Gj