WGSN

Last week, WGSN partnered with Osmo for a special edition of its Scent Salon series, Scentsorial Futures: Connection Through Fragrance Innovation, celebrating the launch of our collaborative fragrance in New York City. Designed as a multi-sensory evening, guests experienced our bespoke scent, capturing WGSN’s 2026 Top Trend, Unserious Everything, alongside scents inspired by the collaboration. The evening opened with insights from WGSN Beauty Strategists Hannah Mauser and CARO BUSH, who explored the cultural drivers behind the Unserious Everything forecast and the creative thinking behind the project. This was followed by a fireside chat between WGSN’s Quentin Humphrey and Osmo CEO Alex Wiltschko on the future of AI-powered beauty innovation and how brands can use scent and sensory experiences to foster deeper consumer connection. Read our latest blog to learn more about the collaboration: https://lnkd.in/eCXPCMhp

At NeoCon 2026 on June 8, get ready to uncover exclusive insights on the future of tech-enabled craft via a panel discussion with WGSN’s Gemma Riberti and Mohawk Group. Followed by a Q&A, the session will consider how technology can extend, rather than replace, the hand of the maker, revealing new possibilities for emotional resonance and purposeful, collective design. Register now: https://lnkd.in/geG7uDbf

The way we define success is changing. For years, we’ve been tracking the signals: from conscious consumption and community care to burnout, Glimmers and the search for fulfilment, to a growing need for quietude and restoration. Now, these shifts are converging into something bigger. A new consumer mindset is emerging; one that will redefine how we think about wellbeing, value and progress through 2028. We’ll be revealing what’s next soon 👀 Join the waitlist to be the first one to find out: https://lnkd.in/e92AZ3mh

AI fragrance is here — and it smells like…🥁 At the forefront of beauty innovation, we’ve partnered with Osmo to transform our 2026 macro trend, Unserious Everything, into a bespoke scent powered by olfactory AI technology. In a world of polycrisis and pressure, this trend embraces irreverence, play and joyful micro-moments, translated here into something you can actually smell. Think cotton-candy clouds, sticky syrup and sunscreen on warm skin. A pink-blue haze of fluff, musk and melted sugar, layered with mashed berry, maple and a resinous, toy-like base. Sweet, unexpected and nostalgic; this is what joy smells like in 2026. Read our blog to discover the whole story: https://lnkd.in/eCXPCMhp

Get early access to our upcoming Retail Forecast podcast before it officially drops. Join Carla Buzasi and Laura Saunter for an exclusive LinkedIn Live preview, where you’ll get a first listen to the conversation unpacking the pressing forces set to shape retail in 2027 and beyond. This is your front-row seat to what’s coming before everyone else hears it. → Save your spot now.

Last week, we hosted a Trendtalk in partnership with the British Beauty Council, bringing together industry professionals for an exclusive presentation on how GLP-1s are shaping the beauty space. After the presentation, we asked beauty leaders about the future of the sector. Listen to discover what may be next for beauty  👀

The future of retail won’t wait, and neither should your strategy. Join us as we unpack what leading brands need to rethink now, from AI and personalisation to community-led loyalty. Catch it live before the full episode drops: https://lnkd.in/gPgasPRh

The #MetGala looks are in, delivering a vibrant display of colour.  Some guests honoured the Fashion is Art dress code by embracing the foundation of art and colour theory: primary colours. Co-chair Nicole Kidman opted for a bold, monochromatic look, wearing a deep shade of crimson red while SZA shone in a radiant yellow. In a similar approach, Hailey Bieber and Russell Westbrook made a statement in Luminous Blue, WGSN and Coloro’s Colour of the Year 2027 (Coloro Code: 125-28-38), signalling its continued momentum across the fashion industry. A select few, including Colman Domingo and Emma Chamberlain, combined all three primary hues, transforming their looks into art-inspired canvases. Powered by Coloro’s Creative Intelligence tool. Book a demo: https://lnkd.in/eXPYjcxS

In partnership with the British Beauty Council, WGSN hosted a Trendtalk breakfast in London, where Senior Beauty Strategist Pia Fisher presented Beauty in the Age of GLP-1s. A cultural and commercial disruptor, GLP-1s will impact the beauty industry across categories from bodycare and haircare, to fragrance and colour cosmetics. After the presentation, guests enjoyed massages courtesy of Secret Spa while taking in views of the London skyline. Want to understand how GLP-1s are shaping the future of beauty? Unlock the key insights: https://lnkd.in/exbGgBKg