From iconic flavour collaborations to category-defining retail launches, licensing has become one of the most powerful tools in Myprotein's growth strategy. Celebrating 10 years at Myprotein this year, Gareth, Head of Global Licensing has seen Myprotein’s partnership strategy evolve from early collaborations with Vimto and Hotel Chocolat to major global partnerships with MARS®, Müller and HYROX. He shares how the brand has expanded into new categories, reached new audiences and strengthened its presence across global markets. 🔗 Read the Q&A https://bit.ly/42v1iJ3
About us
THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide. We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands. Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one. Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day. See our open roles: https://www.thg.com/careers
- Website
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https://www.thg.com
External link for THG
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Headquarters
- Manchester
- Type
- Public Company
- Founded
- 2004
- Specialties
- Retail, Online, Market Place, Clothing, Data, Wellbeing, Sports Nutrition, Brand Building, Beauty, and Ecommerce
Locations
Employees at THG
Updates
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THG reposted this
LOOKFANTASTIC partnered with the British Beauty Council and contributed to the Beauty, Hair and Wellbeing APPG enquiry into The Case for a UK UV Safety Strategy. Lillie Ellis Farrah Gray and I had the opportunity to attend the events at Parliament supporting this important agenda. Retail has a meaningful role to play here. We sit close to the consumer, helping shape habits, education and access whether that’s demystifying daily SPF use, improving discoverability of effective products, or supporting clearer conversations around prevention rather than correction. LOOKFANTASTIC managed to get SPF in to the hands of 10,000 additional customers in 2024, 20,000 new customers in 2025 and 8,000 new customers so far this year. To support this Cult Beauty & LOOKFANTASTIC have removed 20% off the price of (most) SPF for the summer months to mimic a VAT removal and hopefully remove some of the barrier to purchase getting life saving SPF in to as many hands as possible. A genuinely worthwhile initiative, and one I hope continues to build momentum.
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THG reposted this
A huge week with my 3rd Myprotein Impact Week campaign launching and a Milkshake Activation landing in London! 🥤 Impact Week is our biggest ‘ownable sales event’ of the year with epic events and epic deals on offer to our customers! This year we kicked off the campaign with a brand new hero product launch & activation…Impact Whey Protein Milkshake. Our customers experienced the indulgent high protein milkshakes served freshly at our pop-up event in London. We had some of our biggest talent attending including Big Boy Bake, AB, Kai Sheps, Jay Penny and guest appearances from ‘fake Gordon Ramsey’ and the viral streamer Gymskin! We also had press attendance and many publications off the back of the launch. This weekend London gained over 35,000 grams of protein and I couldn’t have been prouder of the team behind this and how well it all came together (in very short time). It was so special to see all the hard work & stressful days all pay off with the success of the activation!
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Francesca Elliott, CEO of THG Beauty Retail, shares her perspective on why a national UV safety strategy matters — and why the beauty industry has a role to play 👇
As the All-Party Parliamentary Group (APPG) for Beauty, Hair & Wellbeing unveils a new report calling for a national UV safety strategy, THG Beauty Retail CEO Francesca Elliott explains why the company is backing the initiative and why greater public awareness around UV protection is urgently needed. Read here: https://lnkd.in/ecQqVvXG #retail #beauty #beautynews #government // Carolyn Harris
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We're moving for our minds this Mental Health Awareness Week 💭 Shout out to our teams across London and Manchester for getting involved in our MHAW Move Club - with a huge thank you to Myprotein ambassador and HYROX athlete Danny Rae for leading the session in MCR 💪 #MHAW #LifeAtTHG #MoveYourWay
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Myprotein's Impact Whey has been named Best Buy Protein Powder by The Telegraph 💪 Recognised for its quality, value, performance and diverse range of flavours, it secures the top spot in its Best Buy Protein Powders of 2026 round-up with a five-star rating. 🔗 Read more https://bit.ly/3PAuKdK
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In the first episode of STRIPPED, LOOKFANTASTIC's new YouTube series, Olivia Attwood joins Buying Director Lillie Ellis to put 12-step skincare routines under interrogation. With years of experience in the beauty industry, Lillie puts her expertise on the record, while Liv brings the questions, the case files, and the zero tolerance for unnecessary noise. 🔎 Subscribe and follow the case: https://bit.ly/42rSbZM #WeAreTHG
STRIPPED, with Olivia Attwood | Part 1: Back to Basics
https://www.youtube.com/
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THG reposted this
Introducing the NEW Impact Whey Protein Milkshake range. Inspired by classic milkshake flavours, with macros built for performance. Made with premium grass-fed MPI, this new range delivers incredible taste without compromising on quality, value, or nutrition. Available now in 7 delicious flavours: ✨ Salted Caramel 🍌 Banana Milkshake 🍫 Chocolate Fudge 🥛 Chocolate Milk 🍪 Cookie Crumble 🍦 Vanilla Ice Cream 🤍 White Chocolate Swirl Macros per serving: ✔️ Under 115 kcal ✔️ Up to 23g protein ✔️ Low sugar ✔️ Low fat “Introducing Impact Whey Protein Milkshake: a blend of our best-loved whey product with premium grass-fed MPI, delivering on both taste and macros, while staying true to what we've always stood for — quality and value.” — Brett Hamer, Myprotein Product Director
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THG reposted this
Today is the start of Mental Health Awareness Week. We’re shouting loudly that great mental health care isn't just clinical, it's human. It’s the kind voice at the end of the phone when you’re worried about rent and too unwell to work. It’s the adviser who listens actively, rather than waiting for their turn to speak. And it's you reminding friends and loved ones that these contact details can save lives. Please share 💙
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