Brandfuel Ltd

Pitch fatigue is something our industry doesn’t talk about enough. Not losing pitches, the exhaustion that comes from constantly pitching while still delivering high-level work for existing clients. Our ECD, Stuart Button, reflects on the waves of pitching and the challenge of keeping teams motivated, energised and creatively sharp. “Recently, we’ve been lucky enough to be involved in some of the most exciting global pitches in the industry, while navigating the realities of delivering projects: tight production timelines, movement restrictions, visas, geopolitical uncertainty and countless factors outside our control. “One of the biggest pressures is how much is expected before a project is even won. As pitching becomes more competitive, teams are investing huge amounts of creative and strategic energy upfront, often without any guarantee of return. “There’s a difficult balance between giving clients enough confidence in the thinking, taste and production approach, while still protecting the value of the work itself. “Then there’s the challenge of maintaining standards when budgets don’t always match ambition. “These conversations are happening quietly across agencies, production companies and creative teams every day. “The real challenge isn’t only winning pitches, it’s protecting the well-being of the people delivering them. "Especially off the back of Mental Health Awareness Week, it feels important to keep talking openly about how we manage pitch fatigue, burnout and sustainable creative performance in such a high-pressure industry.” We’re curious to know how others are approaching this right now. #Pitching #AgencyLife #EventProfs #MentalHealthAwareness

Over the past two months, we’ve delivered 6 hackathon experiences for one of the world’s largest cloud-based tech companies. Creating strategy, bespoke event assets, and scalable playbooks, all designed to connect our client with global brands. Hackathons aren’t just events anymore; they’ve become one of the fastest ways for brands to accelerate product thinking, uncover talent, and build meaningful engagement. Hackathons continue to prove why they’re such a powerful format: → rapid innovation in days, not months → direct engagement with technical communities → real-world collaboration between brands and talent It’s been great to see everything come together and we can’t wait to travel to more destinations in the year ahead. Pune, India ✅ Dusseldorf, Germany ✅ Bucharest, Romania ✅ Madrid, Spain ✅ London, UK ✅ Prague, Cheque Republic ✅ Paris, France ✅ Singapore ✅ #hackathons #eventprofs #globalevents

Today marks the start of #MentalHealthAwarenessWeek in the UK. This year’s theme is all about action, and how even the smallest actions can help us feel more hopeful and less powerless. We firmly believe it’s often the little things in life that can completely turn your day around. This morning, our Fuellers arrived to find Monday motivational post-it notes waiting for them, reminding them just how appreciated they are. It’s so easy to get wrapped up in deadlines, so seeing the smiles this small gesture spread across the office made our morning too. Fuellers building up Fuellers is something we’ll always love to see 🧡

San Francisco has always drawn the dreamers. 🌉 In 1849, they came with pickaxes and impossible hopes, chasing gold through mountains and mud. A century later, the beats and the hippies claimed these streets as a sanctuary for free thought - for questioning everything the world told them was fixed. Then came the garages and the dorm rooms, the startups and the IPOs. And now, once again, the world is looking to this city as the place where the next big leap is being figured out. Now we have AI. The Gold Rush of our generation. Different tools. Different language. Same restless, relentless San Francisco spirit. This week, we're excited to be here alongside one of our clients paving the way, right at the forefront of that next leap. Some cities follow the future. This one keeps inventing it. 🙌 #SanFrancisco #AI #TechInEvents

Another successful week delivering #BloombergHouse for our client Bloomberg Live - this time in the heart of the Miami Design District, right in the middle of the excitement of the Miami Grand Prix. A huge thank you to everyone who helped bring it to life. We can't wait to see where the next stop takes us.

⭐️We are hiring ⭐️ Are you looking for your first role in events? Do you want to learn more about what it’s like to work in an operations team? Do you have a creative mindset but are not sure how to get started? Then we would love to hear from you! ✅ You must be 18+ with the right to work in the UK 🏠 We believe that being around people will help you learn, so this role requires you to be in the office 4-5 days a week in our central London office 💰 Competitive salary to support your travel and in-office days ⏱️ Programme runs 7th September 2026 to 27th August 2027 📚 No degree or prior experience required - but include anything relevant in your application if you have it 🏆 Our successful candidates will have the opportunity to be in an environment that encourages and enables learning. Although not guaranteed, in the past, successful interns have been offered permanent roles ⏰Deadline: 23:59, 12th May Visit our website for more details - brandfuel.co.uk

Last week it was New York, this week it’s Miami 🌴 Our Executive Business Director, Jeremy Read, and Brandfuel team are loving being on the ground during one of the city’s busiest and most exciting weeks. You’ll find us activating with our client in the Design District, while POSSIBLE and the Formula 1 Miami Grand Prix take over the rest of the city. There’s no better place right now to experience the power of experiential. #F1 #eventprofs #experiential

Thank you to everyone who joined us at our New York office last week for our very first US freelancer mixer. It was great to connect with so many new faces from across New York City, and we’re excited to bring more of you along on the journey as we continue to deliver work on a global scale.

Nearly 1 million young people are out of work. We're offering 4 of them a way into events. Could it be you? Youth unemployment in the UK is at a near-decade high, with almost a million 16–24 year olds currently out of work, education or training. We believe businesses have a responsibility to help change that, particularly in the creative and events industry, where the barriers to entry have always been high. And so, we are really excited to announce our new and enhanced internship offering, with applications open now. We've previously run successful schemes in production and project management, and for 2026, we're going further, offering four 12-month placements in: - Creative - Business Support - Technical Production - Project & Event Management No experience in events? No degree? No problem. If you're curious, motivated, and ready to learn, we want to hear from you. The details: ✅ You must be 18+ with the right to work in the UK 🏢 We believe that being around people will help you learn, so this role requires you to be in the office 4-5 days a week in our central London office 💷 Competitive salary to support your travel and in-office days ⌛ Programme runs 7th September 2026 to 27th August 2027 📚 No degree or prior experience required - but include anything relevant in your application if you have it 🏆 Our successful candidates will have the opportunity to be in an environment that encourages and enables learning. Although not guaranteed, in the past, successful interns have been offered permanent roles ⏰ Deadline: 23:59, 12th May 🔗 Visit our website to find out more and apply - https://lnkd.in/eRZpuuNx

Today is Earth Day 🌏 And we’re excited to share our greenest initiative yet 🌱 Earlier this year, in partnership with KB Event , we ran a fully electric Mercedes-Benz eActros 600 truck from the UK all the way to MWC in Barcelona - covering an incredible 2,320km with zero emissions. Making us the first events agency and transport specialists in the industry to achieve this milestone with an eHGV truck. What once felt ambitious - at times even unrealistic - is now a huge step forward for us, for KB Event, and for the future of event transport. Along the way, we gather valuable insights: 🔌 A single en-route charge took the battery from 16% to 100% in just 1.5 hours 🚛 Average range reached 591 km between charges ☕️ Planning 4 seamless charging stops alongside the driver’s breaks meant there was no added transit time The impact: 🦶1,865 kg of CO₂ saved—nearly half of the average person’s annual global footprint. We’ve previously partnered with KB Event to pioneer the use of HVO fuel, which now powers the majority of our transport operations, reducing emissions by up to 90%. And this milestone represents the next step in our journey as we continue working together toward a more sustainable future for event transport. Mercedes-Benz Trucks #EarthDay #SustainabilityInEvents #EventTransport #EventProfs