Product detail [product_detail]

Use the product detail [product_detail] attribute to provide technical specifications or other additional details. You can describe any aspect of the product not explicitly covered by other attributes. This attribute provides customers with readable, structured data and enhances our ability to show individual products based on their queries.

By submitting this attribute, you can help customers discover information about your products across AI-driven surfaces, like AI Mode in Google Search and more while also enhancing traditional search experiences.

In this article

• When to use
• Format
• Minimum requirements
• Best practices
• Examples

When to use

Optional for each product

Sub-Attributes

This attribute has 3 sub-attributes:

• Section name [section_name] (Optional but recommended)
• Attribute name [attribute_name] (Required)
• Attribute value [attribute_value] (Required)

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

To format your data for Merchant API, view the Merchant API for Shopping resource.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

When submitting text feeds, make sure to format product details correctly

Each product detail [product_detail] attribute must contain 2 colons to separate the three sub-attributes.

• Avoid adding information covered in other attributes or promotion text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale price [sale_price] or shipping [shipping].
• Only provide an attribute name and value when the value is confirmed. For example, for a food product, only provide “Vegetarian:False” if it is confirmed the product is indeed not vegetarian, and not just because "False" is the default value for Boolean attributes.
• Avoid listing keywords or search terms. Only list relevant details and specifications of the product.

Learn more about how to set up your product data in Google Sheets.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Use the attribute for a wide variety of product-specific information that is relevant for a customer, for example: package contents, connectivity, ingredient lists, installation instructions, power requirements, feature lists.
• This attribute can also be used to submit salient products fact and features as key-value pairs, for example:
  • Shape: To describe the shape of a product, e.g., a piece of art or furniture
  • Occasion: Special occasion(s) the product is intended for, e.g., celebrations or holidays
  • Sport: Certain sport(s) the product is intended for
  • Finish: The external treatment(s) of the product to change its appearance or texture, e.g. for furniture
  • Activity: An activity/activities for which the product is intended, e.g., gardening
  • Format: The format of the product, e.g., for books or media such as music
  • Theme: A theme that your product is associated with
  • Scent: Scent(s) or fragrances (s) of the product
  • Flavor: Flavor(s) or taste of the product
• Use sentence case when submitting values for the attribute. For example, use “Focal length” rather than “focal length” or “Focal Length”.
• Don't use search engine optimization (SEO) keywords.
• Check for errors in grammar, spelling, or capitalization.
• Don't duplicate data within the attribute or data that you have already submitted in other attributes, such as title [title], description [description], question_and_answer [question_and_answer], or product highlight [product_highlight].
• Don't submit if you are also submitting the document link [document_link] attribute and the same information can be found in these documents. We will extract FAQ information from those documents instead.

Examples

Here are some examples of the section name and attribute name combinations you might include for different types of products. Note that this is not a comprehensive or exhaustive list. You are welcome to add additional properties when they are applicable to your products.

Mobile Phones

Product data for a mobile phone with 64 GB Flash memory and battery capacity of 12.5 hours
Attribute	Value
Product detail [product_detail]	General:Dimensions:20x5 cm.
Product detail [product_detail]	General:Integrated Components:"Camera,Microphone"
Product detail [product_detail]	General:Protection:Scratch-resistant display
Product detail [product_detail]	Cellular:Technology:"GSM,CDMA"
Product detail [product_detail]	Cellular:Band:"4G:1900, 1700/2100, 850, 700, 2300"
Product detail [product_detail]	Memory:64 GB Flash
Product detail [product_detail]	Battery:Capacity:12.5 hours
Product detail [product_detail]	Battery:Charge:"1,440 mAh"

Digital Cameras

Product data for a camera bundle with body and 24-105mm - F/4.0 lens
Attribute	Value
ID [id]	camera1-bundle-A
Item group ID [item_group_id]	camera1
Product detail [product_detail]	Body Features:Sensor:CMOS
Product detail [product_detail]	Body Features:Processor:ABCD Image processor
Product detail [product_detail]	Lens System:Focal length:24-105mm
Product detail [product_detail]	Body Features:Video:1080p full HD 60 fps
Product detail [product_detail]	Lens System:Aperture range:F/4.0

Product data for a camera bundle with the same body but a different (fixed 50mm - F/1.8) lens
Attribute	Value
ID [id]	camera1-bundle-B
Item group ID [item_group_id]	camera1
Product detail [product_detail]	Body Features:Sensor:CMOS
Product detail [product_detail]	Body Features:Processor:ABCD Image processor
Product detail [product_detail]	Body Features:Video:1080p full HD 60 fps
Product detail [product_detail]	Lens System:Focal length:50mm
Product detail [product_detail]	Lens System:Aperture range:F/1.8

Laptops

Product data for a 13 inch laptop with 2 GB RAM and a Lithium-Ion Battery
Attribute	Value
Product detail [product_detail]	Display:Size:13 inch
Product detail [product_detail]	Processor:CPU:Nvidia Tegra K1 (armV7)
Product detail [product_detail]	Memory:Flash:16GB SSD
Product detail [product_detail]	Battery:Capacity:Runs for 7 hours on an online streaming video test
Product detail [product_detail]	Battery:Technology:Lithium-Ion
Product detail [product_detail]	Memory:RAM:2GB

Vitamins

Product data for 60 capsules of multivitamins
Attribute	Value
Product detail [product_detail]	General: Capsules: 0
Product detail [product_detail]	General:Directions:Take in the morning with food
Product detail [product_detail]	General:Ingredients:"Vitamin C, Vitamin D, Iron, Niacin, Citric acid, Natural fruit extract"
Product detail [product_detail]	Nutrition Facts:Calories:0
Product detail [product_detail]	Nutrition Facts:Serving Size:2 capsules

​ Detailed formatting example

Let's say you want to submit the product details [product_detail] group attribute for a camera you are selling, with the following content, consisting of 4 sections (1 of which without a specific section name) and 14 values (rows) in total:

Formatting using a tab-separated text file

You’d submit this in one cell like this (note that values containing commas and colons are quoted, and that quotes are double quoted). Tab characters are represented by the <tab> symbol:

Alternatively, you can also create multiple separate columns, each containing one or more values. For example, to have one column for each section, you can submit this in 4 tab-separated columns as follows:

Lastly, you can also submit each value in its individual column, in which case you would need 14 columns as follows (only 3 columns shown), with a tab separating each column:

Formatting using a Google sheet

You’d submit this in one cell like this. (Note the escaping of commas, colons, and backslashes that are part of the attribute value, indicated in red in the above table, with a backslash (\):

Alternatively, you can also create multiple separate columns, each containing one or more values. For example, to have one column for each section, you can submit this in 4 cells as follows:

Lastly, you can submit each value in its individual cell, in which case you would need 14 columns as follows (only 3 columns shown):