Age group [age_group]

Use the age group [age_group] attribute to set the demographic that your product is designed for.

When you use this attribute, your product can appear in results that are filtered by age. For example, results can be filtered by "Adult" instead of "Kids."

On this page

• When to use
• Format
• Best practices
• Examples

When to use 

Required for free listings for all Apparel & Accessories (ID 166) products.

Required for Shopping ads for all Apparel & Accessories (ID 166) products when targeting these countries:

• Brazil
• France
• Germany
• Japan
• United Kingdom
• United States

Optional for products in the following Apparel & Accessories sub-categories:

• Pinback Buttons (ID 4179)
• Tie Clips (ID 180)
• Cufflinks (ID 193)
• Wristbands (ID 1893)
• Shoe Covers (ID 5385)
• Shoelaces (ID 1856)
• Spurs (ID 2427)
• Watch Bands (ID 5123)
• Keychains (ID 175)
• Wallet Chains (ID 5841)
• Lanyards (ID 6277)
• Checkbook Covers (ID 6460)
• Badge & Pass Holders (ID 6170)
• Watch Winders (ID 6870)
• Watch Stickers & Decals (ID 7471)
• Handkerchiefs (ID 5207)
• Decorative Fans (ID 5114)

These are the supported values for this attribute:

• Newborn [newborn]
  0-3 months old. Newborn sizes are often identified by the age range in months (0–3) or just “newborn.”
• Infant [infant]
  3–12 months old. Infant sizes are often identified by the age range in months (3–12).
• Toddler [toddler]
  1–5 years old. Toddler sizes are often identified by the age range in months (12–24) or years (1–5).
• Kids [kids]
  5–13 years old. Children's sizes are often identified by the age range in years (5-13).
• Adult [adult]
  Typically teens or older (13 years old or more). All sizes within this age group have been manufactured to fit an adult or teen.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Submit one of the supported values: if the age group [age_group] attribute is required for your target country and product category. This attribute doesn't have a default value, so if you don't submit it, no value will be used.
• Submit an accurate value for all products that vary by age group: Use this attribute when your product is a variant that is distinguished by its age group (for example, "shoes for 0–3 months" and "shoes for 1–5 years"), and also submit each variant with the same value for the item group ID [item_group_id] attribute.
• Submit both relevant attributes for age variants: If age group is a variant-identifying property, then it’s recommended that you provide it using both the variant option [variant_option] attribute and the age group [age_group] attribute. Providing both attributes will help Google’s systems better understand your products and variants.
• For products that are not exclusively for children, submit the age group attribute with the value set to adult: This will not limit the search results that your product can appear for, and it does not mean that your product contains sexually suggestive content. (If your product does contain sexually suggestive content, then use the adult [adult] attribute.)
• Submit this attribute if your product varies by age, even if it is not a variant: This will help ensure that your product is shown in search results that are filtered by age.
• Pair with the gender [gender] attribute, where appropriate: The age group attribute can also work together with the gender [gender] attribute to help ensure that customers see the correct size information.

Examples