ASCEND 2026 · Hanoi | Successfully Concluded | Highlight Recap
On March 20, 2026, the ASCEND 2026: THE NEW HORIZON City Summit, co-hosted by TopOn and Xiaomi, drew to a successful close in Hanoi, Vietnam!
🎯 Key Insights Roundup Centered on monetization and growth in the Vietnamese and Southeast Asian markets, the summit featured actionable insights from leading industry experts:
✅ Cooper Pi, Head of Overseas Business at TopOn
Unlocking Ad Monetization in Vietnam: Dissected the full-link ad monetization strategies in Vietnam, providing developers with a ready-to-apply monetization guide from strategy formulation to on-the-ground execution.
✅ Senior Industry Experts from Xiaomi
Leveraging Xiaomi's Global Ecosystem, they shared insights on user growth, OEM Intelligent Solutions, and monetization opportunities across the entire ecosystem of devices, fully empowering developers to scale their Southeast Asian businesses!
💡 Practical Guide for Vietnam Expansion | Actionable Monetization & Growth TipsSynthesized from expert shares at the summit, these tailored tips help developers tap into the Vietnamese market efficiently:
✅ Refine ad monetization strategies: Targeting Vietnam’s market characteristic of being dominated by mid-to-low-end Android devices, leverage mediation strategies for refined operations. Resolve insufficient ad fill rates in low-network-coverage areas with primary and backup mediation, maximizing eCPM and fill rates.
✅ Achieve integrated brand and performance results via ecosystem synergy: Connect to Xiaomi’s OEM full ecosystem device resources to reach users across all touchpoints in Vietnam and boost profit margins.
🎉 On-Site Highlights
Hosted in the heart of Hanoi, the summit featured iconic Vietnamese street views and a stunning rooftop Sky Bar with an immersive ambiance!
#TopOn #ASCEND2026 #Vietnam #SoutheastAsia #AdMonetization #MobileGaming #OverseasExpansion