Distilleri

Flipping some of our best work into Ws in the chat. We had another great night at the MARKies Awards Singapore 2026, bringing home 5 wins. A true reflection of the hard work behind our distilled creativity. The Ws we took home: 🥇 Most Creative - Social Media - We're In A Pickle 🥇 Most Effective Use - Content - We're In A Pickle 🥇 Most Creative - Customer Engagement - We're In A Pickle 🥈 Most Effective Use - Consumer Insights - We're In A Pickle 🥈 Most Creative - Interactive Storytelling - Wings of Art Incredibly proud of the work that got us here, and even more excited for the campaigns we’re about to launch next! #distillerisg #MARKiesAwardsSingapore2026 Jian Yang Eugene Tan Junren Xiao Jin Ooi

Always proud of the work our teams do. Foray Communications, the brand experience arm of ours, led the experience design and delivery of The Next Stage: New Age at Clarke Quay, ushering in 2026 in bold, immersive ways. Good job, team! Anzahari Taib Joshua Moreno Danisha Chang Silvia Tan Kenneth Lim Brendon Lim Jade Zhang and Nina!

A #DamnSolid night for Distilleri at the Singapore Media Marketing Awards (SMMA) Association of Advertising & Marketing Singapore (AAMS). What made it meaningful wasn't the trophies. It was winning alongside a friend of nearly 40 years – now a client – from Wen Ken Group. Doing right by people long before they paid you is a rare privilege in this business. The winning work exists because of a solid team – Anson Cheng Ian Ho Jamayne Lam Ho Wan Chew Michael Low Kiat Jiun Koh Jia Xin Tan – who cared enough to push back, push harder and push better. And partners who care more about the work than the applause – Jian Yang Jin Ooi Junren Xiao.

Distilleri had a #DamnSolid night at the Singapore Media Marketing Awards (SMMA) Association of Advertising & Marketing Singapore (AAMS) yesterday! Beyond the medal, these awards represent our commitment to groundbreaking work that's rooted in distilled insights.   We bagged: 🥇 Local Hero of the Year - Distilleri 🥇 Gold – Best Creative PR Stunt (Wen Ken Group - "The Defeat Heatiness Campaign")  🥉 Bronze – Best Use of Content (McDonald's Singapore - "We’re in a Pickle")  🎖️ Finalist – Best Campaign with a Small Budget (Wen Ken Group)  🎖️ Finalist – Best Use of Social (McDonald’s)   A massive thank you to Wen Ken Group and McDonald's Singapore for being the kind of partners who value agility and impactful storytelling. We love what we do because you let us challenge the status quo.    Finally, a special shoutout to our damn solid Managing Partner, Jian Yang, for contributing his expertise to the industry as part of the SMMA Jury. It’s an honor to have our leadership helping shape the greater future of media in Singapore.   Onward and upward!! #distillerisg Jin Ooi Junren Xiao Eugene Tan

What a nice way to start the year - welcoming a familiar face to the ICOM Network! We’re excited to have Distilleri returning to Singapore. Some of you might remember David Tan and his former agency, Paprika, which was part of the ICOM Network before merging with another organization to form Distilleri in 2020. Since then, they’ve grown and evolved, now operating three additional business units: Double Exposure (digital storytelling), Foray (brand experience), and Silverstreak, a brilliant new platform celebrating ageing well. I met up with David Tan, Junren Xiao, and their teams again last September, and I was really impressed by the energy, vision, and creativity they bring. It’s great to have them back. ✨ Happy New Year, everyone! #ConnectToGrow #ICOMAgencies #IndependantAgencies

Our member agency, Distilleri Group from Singapore, exemplifies the kind of evolution we champion at ICOM.   Formed in 2020 through the merger of two specialist agencies—creative powerhouse Paprika (a former ICOM member) and PR experts Huntington Communications—Distilleri Group has grown into a dynamic ecosystem of expertise, spanning:   → Distilleri: Advertising, public relations, and social media → Double Exposure: Video and content production → Foray Communications: Brand experience and activations → SilverStreak SG: A lifestyle media platform that champions purposeful aging   Their model is built on deep collaboration and cross-functional thinking—values that reflect the very heart of ICOM.   As they expand their impact across Southeast Asia, Distilleri Group strengthens ICOM’s regional presence under the guidance of APAC Regional Director Alan Tang and of APAC Regional Director-at-Large Manabu Watanabe. Their multi-disciplinary structure and market insight offer great opportunities for collaboration, innovation, and shared growth across our network. #ICOMNetwork #ConnectToGrow

From Retirement to 𝐑𝐞𝐭𝐫𝐲𝐦𝐞𝐧𝐭. Putting out to the pasture to exploring new experiences and opportunities. Over the past years at SilverStreak SG, I’ve been seeing more seniors embracing this mindset shift, slowly nudging the younger generation to accept and normalise the idea that seniors remain active, curious and eager to try new things. Silvers Staphnie, Jeff and Kim exemplified this Retryment spirit in the inaugural episode of 𝐒𝐢𝐥𝐯𝐞𝐫𝐬 𝐑𝐞𝐭𝐫𝐲𝐦𝐞𝐧𝐭 𝐃𝐢𝐚𝐫𝐲, as they try out coffee clubbing for the first time. Click below to watch this fun adventure by the trio. Not sure what coffee clubbing is? Read our explainer here: https://lnkd.in/g3pUg-8z What other activities should our silvers try? Suggestions welcome! PS: This wouldn't have been possible without the rest of my colleagues in Distilleri, so thanks for a great first episode! Terence Lee Ji Long David Tan Alan Cai Joellen Koh Derras Chong Junren Xiao Eugene Tan Jian Yang Jin Ooi Dannon Har Lena Soh Ng Hong Lin See Alvin Lim Jialin Khor https://lnkd.in/giZkr5Kt