Quantcast

Eleven years ago, we stood on stage at an IAB UK event and told the industry something it was only beginning to grasp: that programmatic advertising was about to create challenges and opportunities that only AI could unlock. We presented the timeline of changes the industry has already seen to date, where getting an ad onto a website took days, insertion orders were still being faxed, and the targeting being applied was borrowed from broadcast media. Technology was already shifting what was possible for marketers, moving the industry from print to digital, from mass broadcast to personalized delivery, and from fixed placements to decisions made in real time. Quantcast was already there, with the infrastructure, audience intelligence, and AI to deliver outcomes that intuition alone could never produce consistently at scale. Today our custom AI models are built specifically for every campaign, and autonomous systems find the right audience, shift budget and optimize toward outcomes without marketers having to pull levers or stitch together fragmented stacks. Eleven years on, the conviction is the same. AI drives outcomes. What has changed is the scale at which we can prove it. #ThrowbackThursday #AIinAdvertising #PoweredByQ #PerformanceDSP #AutonomousAI #QByQuantcast

Legacy targeting is leaving your best customers on the table. Join us on June 18 to hear from Tom Johnston at Lighting New York on how they delivered 2,080% ROAS after moving beyond legacy audience targeting and activating autonomous AI. Find out what changed, what worked, and hear from Kaitlin Forbes & Ryan Kwon at Quantcast on what every performance marketer can take away and apply to their own campaigns. Save your spot: https://lnkd.in/eVatxiqX #PerformanceMarketing #AutonomousAI #ROAS

Almost three years ago, on the IAB UK podcast "The Future Is Here: How AI Is Transforming Advertising," we explored how AI has moved from an experimental tool to core infrastructure, augmenting human capabilities and accelerating workflows, with effects already showing up in campaign performance. At the time, the industry was still debating whether AI was a threat or an opportunity. We were already building the answer. Since then we have launched Q, our integrated AI suite, putting autonomous audience creation, real-time creative optimisation and measurement in the hands of performance marketers everywhere. The proof came quickly. A 58% median performance improvement when autonomous AI went head-to-head with manual campaign setup. Same objectives, same budgets, same creatives. The only variable was letting the AI operate autonomously. The argument hasn't changed. Now the proof backs it up. #AIinMarketing #AutonomousAI #PerformanceDSP #PoweredByQ #IABEngage #QByQuantcast #TBT #ThrowbackThursday

Throwing it back to the Quartz Network event! Huge shoutout to our Senior Brand Partnerships Lead, Jessica Wrightson for taking the stage to speak about protecting the open internet and why an open, sustainable web matters more than ever. It was brilliant to have so many brands stopping by our booth for conversations around growth on the open web, partnership opportunities, and the future of digital advertising beyond the walled gardens. Always exciting to connect with teams who are thinking strategically about long-term growth, audience engagement, and performance beyond the platforms. If you’re thinking about how to drive stronger performance on the open internet, we’d love to continue the conversation — feel free to reach out and book a call with the team: https://lnkd.in/g4Yz4K3t

Our session last week at the Canadian Marketing Association’s Marketing Week event in Montreal made one thing clear: AI is doing more than just saving time. It’s redistributing value. The real shift isn't just about automation, it’s about getting the insights needed to make better strategic choices. By moving the focus away from manual execution, marketers can lean into high-level strategy. In a market like Quebec, where cultural nuance is everything, this benefit is critical. It was an incredible session alongside Karolanne Théroux, Group Supervisor, The Showroom, and our Senior Account Manager, Angel Pagard, as we unpacked how a leading brand is using our AI-powered tools to find and convert new customers at scale. Missed the session? Learn more about our AI suite and book a personalized demo: https://lnkd.in/eKMXXMR7 #MarketingInsights #AdTech #AutonomousAdvertising #CMA

Throwback to November 2012. We were on stage at the IAB Big Data event, sharing three principles for making data actionable. Over a decade later, they still hold up. 1. Volume matters: True relevance requires big data. 2. Machines beat people: Predictive modelling drives relevance at scale. 3. Customer behavior is not static: Real-time integration is everything. The language has changed, but the fundamentals remain the same. What we called predictive modelling in 2012, the industry now calls AI. We have been building this for a long time. #ThrowbackThursday #AIinAdvertising #PerformanceDSP

Managing cross-channel frequency and audience overlap is a dynamic challenge in financial services. With multiple product lines in play, how can brands stay top-of-mind without over-saturating the prospects' experience? Mark Mitchell, Head of Programmatic at Virgin Money, explains how Quantcast’s Audience by Q tackles that problem differently, by focusing on the actual behaviours and attitudes of the converting customer rather than broad interest overlap. Watch the clip above and catch the full session, "Performance Marketing Masterclass: Virgin Money's AI Advantage", on demand. Link in comments. #PerformanceMarketing #ProgrammaticAdvertising #MarketingAI #AdTech

What does high performance marketing look like in 2026? Find out at DMWF London tomorrow! Join Yuki Kuyper Manager, Corp Sales - EMEA at 10:30am on the AI-Powered Stage for “The 2026 Performance Playbook”, followed by a live client Q&A hosted by our Client Partnerships Director Sara Sihelnik with Hazem EL Taha, SVP MarTech HSBC and Daniel Wotherspoon, Programmatic & Display Manager at LiveScore Group, sharing how they’re using AI to drive real growth. Then come and find us at the Quantcast booth for a hot pancake 🥞 and a conversation about what this could look like for you with a member of our team!

As AI takes on execution, marketers get something back: time to focus on what actually moves the needle - strategy, creativity, and big-picture thinking. Join Jonno Burden, our Strategic Sales Lead, at this year's Digiday Programmatic Marketing Summit, where he'll dive into how autonomous AI is reshaping the media buying landscape, shifting marketers from channel-based tactics to goal-first, self-optimizing strategies. The future of performance marketing isn’t less human. It’s more empowered. Digiday attendees - this is a session you can't miss. #DigiDay #AutonomousAI #Programmatic #MarketingInsights

Not all AI is created equal. So how can marketers use it to produce better results, not just perform tasks? We're hosting a session with The Showroom at the Canadian Marketing Association's Marketing Week event in Montreal that will unpack the difference between AI that automates workflows and AI that drives measurable, incremental outcomes. Join our Senior Account Manager, Angel Pagard, and Karolanne Théroux, Group Supervisor from The Showroom, for a fireside chat on what that looks like in practice and how a leading global brand is using AI to find and convert its next customers at scale. See the full schedule: https://lnkd.in/eQhRgc8R #CMA #MarketingInsights #Programmatic #AutonomousAI #MarketingWeekMTL