Sprints & Sneakers | Growth Marketing Agency | Bcorp

Most outbound teams are drowning in data but starving for relevance. So we built Signal OS. An AI powered SDR intelligence system designed to identify the right prospect, at the right moment, with the right message. No manual research. No prompt engineering. No spray and pray outreach. What started as a simple idea quickly became a much bigger lesson in building scalable AI systems for real sales teams. A few things we learned along the way: • Niche beats general • Signal quality matters more than volume • Systems only work if real users shape them early • Speed means nothing without rigor The goal was never to automate noise. The goal was to create context at scale. This is the direction outbound is heading. Less guessing, more intelligence. Curious where this goes next. 🚀 #B2BScaling #GrowthSystems #AIArchitecture #OutboundSales

Why TikTok SEO is a vital part of the modern search mix 🚀 The focus on AI search engines like Perplexity, ChatGPT, and Claude is a massive trend right now. But while we optimize for AI Search Engines, many brands are overlooking a high-intent channel that's right in front of them: TikTok. For Gen Z and Millennials, TikTok has evolved from an entertainment app into a primary search engine. The takeaway for marketers: It’s not just about going viral anymore; it’s about being discoverable. By using tools like TikTok Creator Insights, you can find specific content gaps and use keywords to ensure your brand provides the answers your audience is searching for. The 3-Step SEO Checklist for Video: ✅ Audio: Include your target keyword in your opening hook. ✅ Visuals: Use on-screen text overlays to help the algorithm categorize your content. ✅ Metadata: Reinforce your topic through keywords in captions and hashtags. Effective marketing doesn’t always require a massive budget - it requires meeting your audience where they are searching. How is your team balancing SEO efforts between Google, AI, and Social Search this year? Let's discuss in the comments. 👇 #MarketingStrategy #SEO #TikTokForBusiness #CreatorInsights #SocialSearch

What happens when you put operators, founders, and marketers in one room to talk about growth in the age of AI? You get clarity. At our latest S&S Growth Talks, we explored: • Prompts, pipelines and profit • Automations and SDR dashboarding • Agentic AI and personalization But more importantly, we had real conversations about how B2B companies are actually building today. Thanks to everyone who joined and contributed to the discussion. Next session is already in the making. #B2BGrowth #GrowthSystems #AIMarketing #RevenueStrategy #GrowthTalks

𝗧𝗼𝗻𝗶𝗴𝗵𝘁. ⚡️ 𝘎𝘳𝘰𝘸𝘵𝘩 𝘛𝘢𝘭𝘬𝘴 #2: 𝘉2𝘉 𝘌𝘥𝘪𝘵𝘪𝘰𝘯. B2B growth is changing fast. AI is accelerating everything. 🤖 The real question: how do you scale without losing your soul? 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝘁𝗼𝗻𝗶𝗴𝗵𝘁 @ 𝗼𝘂𝗿 𝗼𝗳𝗳𝗶𝗰𝗲. 😉 No bullshit. Just how growth actually works in 2026, and beyond. 🚀 If you’re nearby and serious about growth, just pop by. Food & drinks are on us. 🍴 See you tonight! 🙌 #GrowthTalks #B2BMarketing #AIGrowth #SprintsAndSneakers

B2B Growth in the Age of AI. How B2B companies grow without losing their humanity. At the upcoming S&S Growth Talks, we’ll explore key topics shaping modern B2B growth: • Prompts, pipelines & profit • Automations and SDR dashboarding • Agentic AI and personalization 📍 Amsterdam 🗓 23 April, 5PM Join us for an in-depth session on how AI is influencing B2B growth today. #B2BMarketing #AIMarketing #GrowthTalks #SprintsAndSneakers #Amsterdam

Most companies still treat recruitment as just an HR task. That's exactly why they're losing. 🚀 In today’s market, posting a vacancy and hoping for the best isn't a strategy; it’s a "panic response." The best employers aren't just better at hiring - they are masters at attraction. They treat their employer brand with the same rigor and systemization as a world-class product company treats its marketing. At Good Life Jobs, we help companies build that exact system so they can stop reacting and start growing. The shift: Stop filling vacancies. Start building attraction. How are you evolving your hiring strategy this year? 💬 #TalentAcquisition #EmployerBrand #HRStrategy #MarketingStrategy #FutureOfWork #SprintsAndSneakers

The AI hype has a massive trap. Companies are racing to adopt AI. Buying every tool. Automating every process. Chasing the noise. But most are missing the point. If you don't know where to start, you’re not building a future— you’re just building technical debt. Our advice is simple: You can buy the tools. But you can’t buy a competitive edge. The real gap isn't technology. It's how you use your own data to build something that doesn't expire in three months. In a world of fast-moving hype, the smartest move is often to wait, experiment, and build internal capabilities. Because no matter what tool you choose, utilizing AI the right way is the most important skill of our lifetime. Are you building for the long term, or just chasing the next few months?

𝗙𝗿𝗶𝗱𝗮𝘆 = less 𝗽𝗿𝗲𝘁𝗲𝗻𝗱𝗶𝗻𝗴, more 𝗵𝗼𝗻𝗲𝘀𝘁𝘆. Before you log off... Answer this question... 🤔

"We have an AI problem in B2B marketing.” Everyone is scaling output. More ads. More content. More noise. But attention? That’s still scarce. Our B2B Team Lead, Walter Smit, puts it simply: You can buy reach. But you can’t buy attention. And that’s exactly where most B2B strategies break. If your message feels like everything else AI can generate, you’re not competing on media spend, you’re competing on meaning. Want to fix your B2B strategy? Let’s talk!

𝗘𝘃𝗲𝗿𝘆 𝗺𝗼𝗻𝘁𝗵 𝗮𝘁 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 & 𝗦𝗻𝗲𝗮𝗸𝗲𝗿𝘀, 𝘄𝗲 𝗵𝗼𝘀𝘁 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝘄𝗮𝗿𝗱𝘀. The goal? To constantly push ourselves to think outside the box and inspire each other to build next-level campaigns. 🚀 𝗧𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵, 𝘁𝗵𝗲 𝘂𝗻𝗱𝗶𝘀𝗽𝘂𝘁𝗲𝗱 𝘄𝗶𝗻𝗻𝗲𝗿 𝗶𝘀 𝗟𝗶𝘀𝗮! 🏆 She took home the prize for the amazing Oliehoorn B.V. x Karwei April Fools' campaign. Taking the classic Dutch DIY phrase "muren sauzen" (saucing walls) completely literally wasn't just a hilarious concept, it was executed flawlessly right down to the very last detail. While some marketers might think April Fools' stunts are getting a bit cheesy, the earned media on this one did not lie. The reach and engagement speak for themselves! 📈 Huge props to creative queen Lisa Ringnalda for setting up this killer campaign for our partner Oliehoorn, in awesome collaboration with Karwei. 👏 Check out the award-winning work below! 👇 #SprintsAndSneakers #CreativeAwards #GrowthMarketing #EarnedMedia #CampaignOfTheMonth #Oliehoorn #Karwei