Adyen

Muitas pessoas pensam apenas nas comissões por transação ou nos custos de infraestrutura ao falar sobre os custos dos pagamentos. Cada pagamento recusado, cada reembolso demorado ou cada obstáculo no processo de checkout não só tem impacto nas contas, como também pode resultar em carrinhos abandonados e clientes que não voltam. Por isso, é importante analisar além da tarifa individual e compreender o Custo Total de Propriedade (TCO), que inclui tecnologia, gestão operacional, suporte e outros custos indiretos. Descubra mais sobre estratégias de otimização neste guia: https://bit.ly/4wfJ8bQ

In Amsterdam, close to where Adyen began, our latest An Evening of Impact brought together founders and executives from LUSH, Mews, and Rituals (B Corp™), alongside Malala Yousafzai and Mabel van Oranje, for a discussion that reinforced how business growth and social impact are most effective when integrated into a single strategy. Learn how Adyen is turning company growth into customer impact by matching donations through 2026: https://bit.ly/42JIpCh

For enterprise commerce, it's time to cut the complexity. We’ve teamed up with SAP to bring SAP Unified Payment, powered by Adyen to the market. This fully embedded, native solution bridges the gap between digital commerce and the financial back office, offering a seamless experience for global enterprises. By eliminating fragmented infrastructure, we’re streamlining global operations and powering growth through a single, AI-driven platform. Discover more: https://bit.ly/4uJKMAX

When it comes to agentic commerce, discovery is the most urgent challenge businesses are dealing with right now. Seamless payments or fraud defense don’t matter if the AI agent isn’t surfacing your product to customers. So, is your product feed data agent-ready? A few years ago, 10 to 15 fields of product data might have been enough. In an agentic world, you're looking at 25 to 35. In our second episode of Agentic Commerce, Explained, Karan Katyal and Jon Sheinfeld break down the four levels of product data readiness, and why most merchants are still working through the early stages. We’d love to hear how you’re thinking about agentic and if you’re seeing similar challenges. Share your thoughts below 🔽

Fragmentation feels like the default in agentic commerce. More platforms, more protocols, more complexity, but no shared standards (yet). In our first Agentic Commerce, Explained episode, Karan Katyal, our Global Head of Agentic Commerce, and Jon Sheinfeld, Product Lead, Agentic Commerce, break down why agentic commerce is so disconnected.

For enterprise teams, agentic commerce is already creating complexity. That’s what Karan Katyal, our Global Head of Agentic Commerce, and Jon Sheinfeld, Product Lead, Agentic Commerce, learned after talking with 200+ merchants across the globe. Now, they’re ready to share their expert insights on what’s real when it comes to agentic — and what’s just hype. From fragmented ecosystems to trust, identity, control, and more, learn what the future of commerce actually demands. Stay tuned.

The companies that lead won’t be the ones building the most compelling interfaces. They’ll be the ones ensuring the underlying systems can support them. To win, companies must anchor their strategy in these four data foundations. We break them down in the carousel. For the full picture, read the whitepaper and explore more insights in our agentic commerce hub. https://bit.ly/4w9fncO

We’ve signed an agreement to acquire Talon.One. This is an important step in how we continue to support our customers’ growth. Today, merchants can recognize customers across online and in-store channels, but acting on that insight in the moment remains a challenge. By combining Adyen’s payments infrastructure and transaction data with Talon.One real-time promotions and incentives capabilities, we can enable our customers to act on those insights within the transaction itself, both online and in-store. From personalized offers at checkout to dynamically adjusting promotions based on customer behavior and inventory, this brings decisioning directly into the flow of commerce. This acquisition builds on our Unified Commerce strategy and expands our role from processing transactions to helping shape their outcomes. https://bit.ly/4d29FBO

Most talk about agentic commerce fixates on the interface, but the real breaking point is deeper: the data. In the kickoff to our four-part Agentic Foundations series, we examine why product feeds designed for human browsing fail when machines take the wheel. Read Part 1: https://bit.ly/4cDTSYr

Agentic commerce is generating a lot of excitement and a lot of questions. We work at the infrastructure layer where AI interfaces meet enterprise commerce systems, with insight from 200+ global merchants. Scroll through for a breakdown of what’s changing and what to address now. For the full analysis, read our whitepaper: Agentic commerce has an infrastructure problem. https://bit.ly/3Qc2WfQ