上次更新日期：2026 年 6 月 1 日 (上一版本)

Google Merchant Center 服務條款

《Google Merchant Center 服務條款》(下稱「條款」) 的雙方當事人分別為 Google LLC (下稱「Google」) 和履行本條款或以電子形式接受本條款的實體 (下稱「商家」)。本條款規範商家使用 Google Merchant Center 及相關服務、功能與機制 (下稱「服務」)，包括：(i) 可透過本條款提供給商家的帳戶 (下稱「帳戶」) 存取的服務；或 (ii) 以本條款為依據的服務 (以下統稱「GMC」)。

  1. 使用 GMC。商家可透過 Google API 等多種方式，向 GMC 提交資料、動態饋給或其他內容 (下稱「內容」)。商家同意依照 Google 提供的操作說明或規格提交內容。若 Google 更新這些操作說明或規格，會在給予商家合理通知後，才要求商家配合。Google 可提供特定功能，協助商家將 GMC 的內容匯出、連結或轉移至其他 Google 服務，或在其他服務中使用這些內容。在這種情況下，商家使用該服務時需遵守該服務的條款及細則，但商家使用 GMC 的行為仍受本條款規範。如果商家選擇使用特定 GMC 選用服務，可能需要另行同意該服務的專屬條款。部分 GMC 服務會標示為「Beta 版」，或歸類為不提供支援/需保密的服務 (下稱「Beta 版功能」)。商家不得揭露任何來自或有關 Beta 版功能的資訊，也不得揭露任何未公開 Beta 版功能的存在或相關條款。Google 或其關係企業可隨時暫停、修改或終止服務，包括 Beta 版功能。在本條款中，「關係企業」指在任何時期，直接或間接控制 Google、受 Google 控制，或與 Google 共同受控制的實體。
  2. 帳戶。商家必須建立一或多個帳戶並經由 Google 核准，才能使用 GMC。為驗證帳戶，或因應商家使用 GMC 的情況，Google 可能索取額外資訊，包括法人名稱、電話號碼、地址和相關網域。商家須對使用 GMC 的行為負責，包括所有帳戶的存取與使用、透過帳戶提交至 GMC 的內容，並妥善保管帳戶的使用者名稱和密碼。
  3. 政策。
  1. 商家內容。
  1. 測試。商家授權 Google 及其關係企業 (a) 不定期展開可能影響商家使用服務的測試 (包括與目標文本、品質、排名、成效、格式或其他調整相關的測試)，而無需事先通知商家；以及 (b) 自動擷取及分析目標文本，並建立用於存取目標文本的測試憑證。
  2. 擔保、權利與義務。商家聲明及擔保 (a) 商家具備簽署本條款的充分權力及授權；(b) 商家具備授予第 4 節所列授權與許可的權利，並將持續保有該等權利；(c) 商家不會提供任何違反政策、適用法律或任何適用隱私權政策，或侵害任何第三方智慧財產權的內容；(d) 商家已取得所有必要權利與同意，可將依據適用資料隱私權或資料保護法律或規範，從個人收集或關於個人的任何資訊提供給 Google；以及 (e) 商家提供的資訊和授權 (包括顯示商家商品所需的所有產品相關揭露事項) 完整、正確且符合現況，且將持續保持此狀態。
  3. 免責事項。於法律允許之最大範圍內，並依據下方第 7(C) 節的規定：(A) Google 及其關係企業對所有擔保 (不論默示、法定或其他形式)，包括未侵權、品質符合要求、適售性或適用於任何特定目的，以及因任何交易往來或商業慣例而衍生的任何擔保，均予以免責；以及 (B) GMC 及其相關服務均依「現狀」、「現有」及「可能存在缺陷」方式提供，商家使用時須自行承擔風險。Google 及其關係企業不對 GMC 或其相關服務，或由此產生的任何結果提供任何保證。Google 及其關係企業不保證向商家告知瑕疵或錯誤。(C) 商家所在管轄區的某些法律，可能賦予商家特定權利與救濟措施，並在本條款中默示納入不可排除的條款。本條款不排除此類權利、救濟措施和默示條款。在相關法律允許 Google 限制其責任範圍時，Google 所承擔的責任僅限於自行選擇：重新提供服務，或是支付重新取得服務所需的費用。
  4. 責任限制。於法律允許之最大範圍內，無論請求論述或類型為何，(A) Google 及其關係企業對於本條款或因履行本條款而產生或與之相關的任何損害，除直接損害外，不承擔任何責任。即使 Google 或其關係企業明知或可得而知可能發生其他類型的損害，或即便直接損害不足以提供救濟，亦同；(B) Google 及其關係企業對於依本條款，或因履行本條款而產生或與之相關的任何特定事件或系列相關事件，賠償責任總額不超過 $500.00 美元。
  5. 賠償。於適用法律允許之範圍內，針對因商家內容、目標文本、使用 GMC 及其相關服務，或因商家違反本條款所致或與之相關的第三方法律訴訟，商家應為 Google、其關係企業、代理人和授權人提供辯護並做出賠償；賠償範圍涵蓋所有相關法律責任、損害、損失、成本、規費 (含法律服務費用) 及支出。
  6. 終止。如發生下列情形，Google 有權限制、暫停或終止 (全部或部分) 商家對 GMC、服務或帳戶的存取或使用：(a) 商家違反本條款、任何政策或適用法律；(b) Google 為遵守法律要求或法院命令而須採取行動；或 (c) 商家行為對第三方或 Google 造成損害或法律責任。如商家認為其對 GMC、相關服務或帳戶的存取遭限制、暫停或終止屬於錯誤，請參閱政策載明的申訴程序。商家隨時可透過關閉帳戶並停止使用 GMC，終止本條款。
  7. 條款變更。Google 可隨時對本條款進行非重大修改，無需事先通知；但對於重大修改，Google 會提前告知。修訂內容不溯及既往，將於發布在本頁面的 15 天後生效。不過，基於法律理由或緊急情況 (例如防止持續濫用) 所做的修改，將於通知後立即生效。
  8. 準據法；爭議解決。因本條款或 GMC 而衍生或相關的所有請求，將以美國加州法律為準據法，但不適用加州的衝突法規定，並將完全由美國加州聖塔克拉拉郡的聯邦或州立法院審理。雙方皆同意上述法院的屬人管轄權。如果商家位於適用管轄區，亦得申請透過調解服務解決與 Google 之間因本條款或 GMC 而引發的爭議。如果商家希望進一步瞭解 Google 願意合作的調解員，以及如何申請調解，請按這裡。除非適用法律另有規定，調解為自願性質，商家與 Google 均無義務透過調解解決爭議。
  9. 翻譯。若本條款有其他語言的翻譯版本，於適用法律允許之最大範圍內，這類翻譯版本僅供參考；如與英文版本內容有任何歧義，以英文版本為準。
  10. 其他。(a) 本條款構成雙方就其標的事項的完整協議，並取代雙方針對該標的所簽訂的任何先前或同期協議。(b) 對於本條款擬議的雙方關係，商家不得發表任何公開聲明 (法律要求者除外)。(c) 除 Google 依第 11 節對本條款的修訂外，對本條款的任何修改均須經雙方同意，並明確標示為條款修訂內容。(d) 所有終止或違約通知，均須以書面形式送交對方的法務部門 (若不知悉對方是否設有法務部門，則寄往對方主要聯絡人或其他登錄地址)。電子郵件視為書面通知。送交 Google 法務部的通知，應寄送至 legal-notices@google.com。寄送給商家的其他通知，則以書面形式發送至商家帳戶相關聯的電子郵件地址。向 Google 發出的其他所有通知，須以書面形式送交商家在 Google 的主要聯絡人，或使用 Google 提供的其他方式遞交。一旦相關通知經書面或電子形式確認收取，即視為已送達。本項通知規定不適用於法律函狀之送達，其另受適用法律規範。(e) 縱使任一方未行使 (或延緩行使) 本條款下的任何權利，亦不視為拋棄任何相關權利。(f) 若本條款有任何規定不可執行，該規定將予以廢止，而本條款的其餘規定將繼續維持完全有效。(g) 未經另一方書面同意，任一方不得轉讓其在本條款下的權利或義務，但可轉讓予關係企業，惟須符合以下條件：(i) 受讓人書面同意受本條款約束；(ii) 若受讓人未履行本條款下的義務，轉讓方仍須負責；以及 (iii) 轉讓方已通知另一方轉讓事宜。任何其他試圖移轉或轉讓的行為，概屬無效。(h) 本條款沒有任何受益第三人。(i) 本條款對雙方當事人未構成任何代理關係、合夥關係、合資關係或聘僱關係。(j) 第 1、4、6-9 和 12-14 節在本條款到期或終止後仍保有效力。(k) 對於因超出當事人可合理控制事由而造成的未履約或延遲履約情事，任一方或其關係企業均無須負責。

Last Update: June 1, 2026 (see prior version)

Google Merchant Center Terms of Service

These Google Merchant Center Terms of Service (“Terms”) are entered into by Google LLC (“Google”) and the entity executing these Terms or that accepts these Terms electronically (“Merchant”).  These Terms govern Merchant’s use of the Google Merchant Center, including related services, features and functionality (“Services”) (i) that are accessible through the account(s) given to Merchant in connection with these Terms (“Accounts”) or (ii) that incorporate these Terms by reference (collectively, “GMC”).  

  1. Using GMC.  Merchant may submit data, feeds or other content (“Content”) to GMC using various means, including through Google APIs. Merchant agrees to submit Content in a manner that complies with any instructions or specifications made available to Merchant by Google. Google will only require Merchant to comply with such updated instructions or specifications after providing reasonable notice to Merchant.Google may make available functionality that permits Merchant to export, link or transfer Content from GMC to, or otherwise use Content from GMC with, another Google service. In that case, the terms and conditions of such other Google service will apply with respect to Merchant’s use of such service, provided that Merchant’s use of GMC will continue to be governed by these Terms. If Merchant chooses to use certain optional GMC Services, then Merchant may be required to agree to separate terms that are specific to those Services.  Some GMC Services are identified as “Beta” or as otherwise unsupported or confidential (“Beta Features”).  Merchant may not disclose any information from or about Beta Features or the terms or existence of any non-public Beta Features.  Google or its Affiliates may suspend, modify or discontinue Services, including Beta Features, at any time.  For purposes of these Terms, “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with Google from time to time.
  2. Account.  Merchant’s use of GMC is subject to creation and approval by Google of one or more Account(s).  In order to verify Accounts, and from time-to-time in connection with Merchant’s use of GMC, Google may require additional information, including legal entity name, phone number, address and relevant domains. Merchant is responsible for its use of GMC, including all access to and use of Accounts, Content submitted to GMC through Accounts and safeguarding of Account usernames and passwords.
  3. Policies.
  1. Merchant’s use of GMC is subject to (i) the applicable Google policies available at https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123 and all other policies made available by Google to Merchant, as may be modified by Google from time to time (collectively, “Policies”), (ii) these Terms and (iii) Merchant’s compliance with applicable law(s).
  2. In connection with GMC, (i) Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time) and (ii) to the extent applicable, Google and Merchant agree to the Google Controller-Controller Data Protection Terms at https://business.safety.google/controllerterms/ / or the Google Data Processing Addendum at https://business.safety.google/processorterms/   (collectively, “Data Protection Terms”).  Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.
  1. Merchant Content.
  1. Merchant hereby grants to Google an irrevocable, worldwide, royalty-free license to use Content (to the extent protected by intellectual property rights) in connection with Google’s or its Affiliates’ products and services for the maximum duration of such intellectual property rights under applicable law. Merchant agrees that Google may sublicense these rights to its Affiliates and contractors performing services for Google or its Affiliates and to Google’s and its Affiliates’ users so they can use such Content in connection with using Google’s or its Affiliates’ products and services.
  2. If Content submitted by Merchant contains URLs,or similar content or if Google signs up for and accesses Merchant’s marketing emails, Merchant hereby grants to Google the right to, access, index, cache or crawl the URL(s) and marketing email(s) and the content available through such URL(s) or marketing email(s) (“Destinations”).  For example, Google may utilize an automated software program to retrieve and analyze websites associated with such URLs and Merchant marketing emails. Merchant agrees that any content collected by Google from Destinations will be considered Content and treated as such in accordance with these Terms.
  3. By using GMC, Merchant authorizes Google to use any trademarks, service marks, trade names, proprietary logos, domain names and any other source or business identifiers in connection with Google's authorized use of Content.
  1. Testing.  Merchant authorizes Google and its Affiliates to (a) periodically conduct tests that may affect Merchant’s use of Services (including as relates to Destinations, quality, ranking, performance, formatting or other adjustments) without notice to Merchant, and (b) automate retrieval and analysis of, and create test credentials to access, Destinations.
  2. Warranty, Rights, and Obligations.  Merchant represents and warrants that (a) Merchant has full power and authority to enter into these Terms, (b) Merchant holds, and will maintain, the rights to grant the licenses and permissions set forth in Section 4, (c) Merchant will not provide any Content that violates Policies, applicable law or any applicable privacy policies, or infringes any third party intellectual property rights, (d) Merchant has all necessary rights and consents to make available to Google any information collected from or about an individual that is subject to protection under applicable data privacy or data protection laws or regulations and (e) information and authorizations provided by Merchant (including all necessary product-related disclosures required to display Merchant offers) are and will remain complete, correct and current.
  3. Disclaimers.  TO THE FULLEST EXTENT PERMITTED BY LAW, AND SUBJECT TO SECTION 7(C) BELOW: (A) GOOGLE AND ITS AFFILIATES DISCLAIM ALL WARRANTIES, WHETHER  IMPLIED, STATUTORY OR OTHERWISE, INCLUDING FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, AS WELL AS ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR USAGE OF TRADE; AND (B) GMC AND ITS RELATED SERVICES ARE PROVIDED “AS IS,” “AS AVAILABLE” AND “WITH ALL FAULTS,” AND MERCHANT USES THEM AT ITS OWN RISK. GOOGLE AND ITS AFFILIATES DO NOT MAKE ANY GUARANTEES IN CONNECTION WITH GMC OR ITS RELATED SERVICES, OR IN CONNECTION WITH ANY RESULTS THEREFROM. GOOGLE AND ITS AFFILIATES MAKE NO PROMISE TO INFORM MERCHANT OF DEFECTS OR ERRORS. (C) CERTAIN LAWS OF THE JURISDICTION IN WHICH MERCHANT RESIDES MAY CONFER RIGHTS AND REMEDIES AND IMPLY TERMS INTO THESE TERMS THAT CANNOT BE EXCLUDED.  THOSE RIGHTS, REMEDIES AND IMPLIED TERMS ARE NOT EXCLUDED BY THESE TERMS. TO THE EXTENT THAT THE RELEVANT LAWS PERMIT GOOGLE TO LIMIT THEIR OPERATION, GOOGLE’S LIABILITY UNDER THOSE LAWS WILL BE LIMITED TO, AT ITS OPTION, THE SUPPLY OF THE SERVICES AGAIN OR PAYMENT OF THE COST OF HAVING THOSE SERVICES SUPPLIED AGAIN.
  4. Limitation of Liability.  TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THEORY OR TYPE OF CLAIM, (A) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF GOOGLE OR ONE OF ITS AFFILIATES IS AWARE OR SHOULD KNOW THAT SUCH OTHER TYPES OF DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (B) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN USD$500.00.
  5. Indemnification.  To the extent allowed by applicable law, Merchant will defend and indemnify Google, its Affiliates, agents and licensors against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any third-party legal proceeding to the extent arising out of or related to Merchant’s Content, Destinations, use of GMC, its related Services or any breach of these Terms by Merchant.
  6. Termination.  Google reserves the right to restrict, suspend or terminate (in whole or in part) Merchant’s access to, or use of, GMC, the Services or the Account(s) if (a) Merchant breaches these Terms, any Policies or applicable law(s), (b) Google is required to do so to comply with a legal requirement or a court order or (c) Merchant’s conduct causes harm or liability to a third party or Google. If Merchant believes its access to GMC, the Services or the Account(s) has been restricted, suspended or terminated in error, please refer to the appeal process in the Policies. Merchant may terminate these Terms at any time by closing its Account(s) and ceasing to use GMC.
  7. Changes to Terms.  Google may make non-material changes to these Terms at any time without notice, but Google will provide advance notice of any material changes to these Terms. Changes to the Terms will not apply retroactively and will become effective 15 days after posting on this page. However, changes made for legal reasons or in urgent situations (such as preventing ongoing abuse) will be effective immediately upon notice.
  8. Governing Law; Dispute Resolution. All claims arising out of or relating to these Terms or GMC will be governed by California law, excluding California’s conflict of laws rules, and will be litigated exclusively in the federal or state courts of Santa Clara County, California, USA; the parties consent to personal jurisdiction in those courts.  If Merchant is based in an applicable jurisdiction, Merchant may also apply to resolve a dispute with Google arising in relation to these Terms or GMC through mediation. Merchant can find more details about the mediators Google is willing to engage with and instructions on how to request mediation here. Except as required by applicable law, mediation is voluntary and neither Merchant nor Google is obliged to settle disputes through mediation.
  9. Translation.  If these Terms are translated into any other language, to the fullest extent permitted by applicable law, such translation exists for reference purposes only, and the English text will take precedence in the event of a conflict.
  10. Miscellaneous. (a) These Terms are the parties’ entire agreement relating to their subject matter and supersede any prior or contemporaneous agreements on those subjects. (b) Merchant may not make any public statement regarding the relationship contemplated by these Terms (except when required by law). (c) Except for modifications to the Terms by Google under Section 11, any amendment to these Terms must be agreed to by both parties and must expressly state that it is amending these Terms. (d) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party's primary contact or other address on file). Emails are written notices. The email address for notices being sent to Google’s Legal Department is legal-notices@google.com.  All other notices to Merchant will be in writing and sent to an email address associated with Merchant’s account.  All other notices to Google will be in writing and addressed to Merchant’s primary contact at Google or other method made available by Google. Notice will be treated as given on receipt, as confirmed by written or electronic means. These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (e) Neither party will be treated as having waived any rights by not exercising (or by delaying the exercise of) any rights under these Terms. (f) If any provision of these Terms is found unenforceable, that provision will be severed and the balance of the Terms will remain in full force and effect. (g) Neither party may assign any of its rights or obligations under these Terms without the written consent of the other party, except to an affiliate but only where (i) the assignee agrees in writing to be bound by these Terms, (ii) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (iii) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.  (h) There are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership, joint venture or employment relationship among the parties. (j) Sections 1, 4, 6-9 and 12-14 will survive expiration or termination of these Terms. (k) No party or its Affiliates are liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.