Shiseido

Beauty Begins with Nature—and It Starts with the Bees🐝🌼 May 20 marks World Bee Day—a moment to recognize the vital role honeybees play not only in our ecosystems, but also in the products we use every day. From botanical extracts and essential oils to the natural ingredients behind many fragrances and skincare formulations, bees make it possible for countless plants to thrive. When pollinator populations such as bees decline, yield and quality are directly affected, impacting the stability and sustainability of ingredients used in the beauty industry. At Shiseido's East Windsor Factory, we actively support bee-friendly habitats through our on-site beekeeping initiatives. Our teams participate in honey harvesting, educational programs, and ongoing data collection to better understand and sustain healthy bee populations. By nurturing biodiversity today, we are helping ensure a future where beauty and nature continue to flourish—together. #WorldBeeDay #SaveTheBees #Biodiversity #SustainableBeauty #Sustainability #SupplyChain #Shiseido

Shiseido DE&I Lab Symposium 2026: "Inclusion Through the Lens of Gender Equality." - Archive Now Available🎥 The Shiseido DE&I Lab conducts and shares research on the relationship between diverse talent and business growth, in collaboration with the research team of Professor Shintaro Yamaguchi at the University of Tokyo. The theme: Creating Workplaces Where Everyone Can Thrive. Drawing on research and real-world corporate practices, speakers explored inclusion through two dimensions - Belonging and Uniqueness - and shared practical tips you can start applying today. Please watch the archive video and read the event report at the link below. The archive video is available through the end of 2026. ■Speakers Shintaro Yamaguchi (Professor, Graduate School of Economics, University of Tokyo) Erina Hanzawa (Representative, dentsu DEI innovations / DEI Consultant) Kaoru Okabayashi (DE&I Group Manager, Sustainability Strategy Acceleration Office, Corporate Transformation Acceleration Dept., Shiseido Co., Ltd.) ▼Event Report & Archive Video https://lnkd.in/g9Eb28Sw ▼Shiseido Group's Initiatives for International Women's Day / Diversity Week for Gender 2026 https://lnkd.in/gdg4ey6r ▼Shiseido Group's Initiatives for Gender Equality https://lnkd.in/g8Wtr2eK #Shiseido #InternationalWomensDay #IWD2026 #GenderEquality #Inclusion #DiversityAndInclusion

Clé de Peau Beauté Renews Three-Year Global Partnership with UNICEF, Aiming to Reach an Additional 7.3 Million Girls👩 Since 2019, CPB's support has contributed to UNICEF's Gender Equality Programs, which have reached 12.9 million girls worldwide, well beyond the partnership's original goal. In this new phase, CPB's contribution can help UNICEF reach an additional 7.3 million girls. The programs supported by Clé de Peau Beauté will expand from STEM to STEAM (Science, Technology, Engineering, Arts, and Mathematics), incorporating Arts and creativity. By fusing scientific and technical knowledge with artistic perspectives, the initiative helps girls gain confidence in their own creativity and develop the power to shape their futures. Through this continued partnership, CPB's support will help UNICEF empower more girls globally, supporting the realization of a better society where the next generation can shape their own futures with confidence or reach their fullest potential. Learn more about this impactful initiative: https://lnkd.in/gaYhjzpF #CledePeauBeaute #UNICEF #STEAM #WomenEmpowerment #GenderEquality #SocialImpact #Shiseido #UnlockThePowerofGirls

Shiseido Travel Retail Showcases the "Beauty Terminal" at the 6th China International Consumer Products Expo✨ Shiseido Travel Retail participated in the 6th China International Consumer Products Expo (CICPE) in Hainan, presenting "Beauty Terminal"-an immersive, travel-inspired concept that brings its prestige beauty portfolio to life through a connected experience, reimagining how travelers discover and engage with beauty while each brand retains its identity within a cohesive journey. Visitors were invited to explore curated touchpoints, including personalized consultations and hand massage experiences, offering moments of relaxation while experiencing product textures and efficacy firsthand. These service-led interactions reflect Shiseido Travel Retail's focus on creating meaningful, experience-driven connections. More than a showcase, the Beauty Terminal captures the evolving nature of travel retail-fluid, cross-category, and increasingly driven by immersive consumer experiences! #ShiseidoTravelRetail #CICPE #TravelRetail #BeautyInnovation #Hainan

Shiseido Travel Retail Brings the Innovation to Life in a 'Face Everything' Outpost🖤 Following the global debut of NARS Natural Matte Longwear Foundation, Shiseido Travel Retail brought the innovation to life at the cdf Sanya International Duty Free Shopping Complex in Hainan through an immersive 'Face Everything' outpost. Designed for today's beauty-savvy travelers, the activation featured personalized shade matching, interactive touchpoints, and live demonstrations that showcased the foundation's performance in real time. Campaign visuals starring Xiao Zhan further strengthened the brand connection, while a gamified blind-box experience added a playful element. As a key travel retail hub, Hainan remains a dynamic platform to engage consumers through innovation and elevated retail experiences-driving engagement and growth. #ShiseidoTravelRetail #NARS #NMLF #TravelRetail #BeautyOutpost #RetailInnovation

Shiseido Wins Multiple Awards Across Two International Ad Festivals, Including Spikes Asia Grand Prix🏆 The project "BEST AFTER 2055," created by Shiseido's Art & Creation Department, won the Grand Prix in the Design category at Spikes Asia 2026 and a Gold Award in the Design category at ADFEST (Official) 2026. "BEST AFTER 2055" is an initiative to preserve the endangered food culture of "Ogi Miso" on Ogi Island in Takamatsu City, Kagawa Prefecture. By canning this traditional miso, the project introduces a new approach to cultural preservation through experience-based design, aimed at sustaining Ogi Island's unique identity and carrying this legacy forward. Shiseido will continue to create and communicate unique value while pursuing initiatives that enrich society. Learn more about the awards at Spikes Asia 2026: https://lnkd.in/gykm3Tuq Learn more about the awards at ADFEST 2026: https://lnkd.in/g7a9zre3 #Shiseido #CulturalPreservation #FoodCulture #SpikesAsia2026 #ADFEST2026

Shiseido Develops New Sunscreen Technology to Eliminate White Cast🧑🔬 Tired of sunscreen leaving white marks on your favorite black clothes? A key factor behind this issue is the "powders" contained within conventional sunscreens. Historically, water-based sunscreens were valued for their light texture and ease of application; however, they were also prone to being washed away by sweat and water. Consequently, UV scattering agents and film-forming agents were required to ensure adequate water resistance. Shiseido has successfully developed a groundbreaking technology that forms a durable, water-resistant film that resists creasing—all without the need for UV scattering agents! This innovation achieves a transparent finish with significantly less white cast. As the formula is less likely to transfer onto clothing, users can now enjoy wearing their favorite outfits with complete confidence. Learn more about this groundbreaking technology: https://lnkd.in/essiSusf #Shiseido #Innovation #BeautyTech #SkincareScience #ResearchAndDevelopment #SunCare #Technology

New Launch: Lumière d'Issey, the Latest Fragrance by Issey Miyake Parfums✨ A brand-new Issey Miyake fragrance, Lumière d'Issey, launched this March. It is a vibrant homage to the unseen energy that inspires and unites. This sensual eau de parfum, Lumière d'Issey, celebrates life, optimism, and hope. The bottle reflects refined technical artistry, in which transparency and structure converge, and light becomes substance. From the name to the scent, from the bottle to the campaign, everything is a bearer of light. And more than that, Lumière d'Issey causes it to radiate with intensity. It is a singular creation that heralds a new era of design and emotion for Issey Miyake Parfums. #IsseyMiyakeParfums #lumieredissey #shiseido #Fragrance #NewArrival

Meeting Consumer Expectations in an Ever-Changing Market💪 At Shiseido, we emphasize building a supply system that combines agility and flexibility. We strive to accurately identify consumer needs while strengthening our internal and external networks. We have evolved our supply chain into a Supply Network—a strategic foundation that not only delivers but also creates new value. The Shiseido Global Supply Network is committed to enriching lives by creating and delivering beauty through strong global collaboration. We maintain the highest standards of safety, quality, and sustainability—combining craftsmanship with innovation to realize our mission, "BEAUTY INNOVATIONS FOR A BETTER WORLD." Together with our stakeholders, we continue to create meaningful value and impact. Watch the story in the video! Learn more about the Shiseido Supply Network here: https://lnkd.in/dbS62xii #SHISEIDO #SupplyNetwork #BeautyInnovations #Sustainability #Innovation #SupplyChain #GlobalBusiness #Craftsmanship #ValueCreation #Factory #Manufacturing

Celebrating 70 Years of Shiseido Life Quality Makeup: Lavender Ring 2026✨ Shiseido Asia Pacific and Shiseido Singapore recently hosted the fourth edition of LAVENDER RING MAKEUP & PHOTOS WITH SMILES - a social initiative under Shiseido Life Quality Makeup (SLQM) that supports appearance care for cancer patients and survivors. SLQM is an initiative dedicated to supporting improving emotional well-being, confidence, and quality of life for people affected by conditions such as cancer-related appearance changes, scars, and birthmarks, as it marks its 70th anniversary this year. Through LAVENDER RING MAKEUP & PHOTOS WITH SMILES, participants enjoyed a personalized makeover session with our professional Shiseido beauty consultants and hair specialist partners Shunji Matsuo and Aderans. They were also invited to have tailored skincare consultations and take-home special gift bags, which included Shiseido product samples, vouchers from our partners, and a photo of their choice from the photoshoot. We extend our deepest gratitude to our Shiseido volunteers, Singapore Cancer Society, and hair specialist partners for bringing smiles and greater confidence to 57 participants! We remain committed to empowering every individual through the transformative power of beauty. #BeautyInnovationsForABetterWorld #LAVENDERRING #SingaporeCancerSociety #Empowerment #SocialContribution #ShiseidoAPAC #ShiseidoSingapore