Fendi

In the past days, Rome became the stage for the FENDI Retail Seminar 2026, an immersive experience that brought together more than 300 talents from across the globe to celebrate the Maison’s vision for the future of luxury retail. Set against the iconic backdrop of Palazzo della Civiltà Italiana, FENDI’s headquarters, and hosted across some of the Eternal City’s most remarkable locations, the seminar reflected the spirit of the House: a balance of heritage, innovation, craftsmanship, and contemporary elegance. Over several inspiring days, participants engaged in meaningful conversations around product and styling, selling ceremony, and the key priorities shaping the future of our retail success. Through workshops, presentations, and shared practices, teams explored a full clienteling and wardrobing mindset, a life client journey approach, and the importance of full team engagement in creating exceptional client experiences. More than a seminar, the event represented a powerful moment of connection for the global FENDI community. It reinforced a collective ambition to evolve the retail competence while remaining deeply rooted in the Brand’s values of creativity, excellence, and human connection. As ideas were exchanged and visions aligned, Rome once again became a symbol of inspiration, honouring FENDI’s heritage while looking confidently toward the future. #FENDI #FENDIRetailSeminar #MadeInItaly #Rome #RetailExcellence #ItalianCraftsmanship

On May 10th, FENDI proudly joined Komen Italia for the 2026 Race for the Cure at Circo Massimo in Rome, standing together in support of breast cancer research, patient care, and advocacy. An inspiring morning filled with solidarity, energy, and purpose, where the FENDI Team came together to contribute to a cause that truly matters. Every step taken side by side was a powerful reminder of the strength of community and the positive impact we can create collectively. Together, we move forward with hope, awareness, and commitment. 💗 #FENDI  #RaceForTheCure  #KomenItalia  #BreastCancerAwareness  #TeamFENDI #RFTC2026 #TogetherForTheCure

Last week in Rome, FORMA 2026 edition brought together voices from across the worlds of creativity, education, and the emerging talents shaping the Italian fashion system. Maria Grazia Chiuri, Chief Creative Officer of FENDI, joined leading figures from culture, fashion, and design for the panel discussion “Subcultures, Body and Fashion.” Alongside Domitilla Dard, Maria Luisa Frisa, Karishma Swali, and Chiara Valerio, the conversation explored how subcultures shape contemporary identity and examined fashion as a language of belonging, self-expression and innovation. An inspiring moment of dialogue and exchange with a new generation of creatives, reaffirming the essential role of education and craftsmanship, in shaping the future of fashion. #FENDI #FORMA2026

The journey of the Baguette® 26424 Re-Edition continues her journey and its installation was presented last week at Fendi Shanghai IFC Boutique. The activation brought to Shanghai a contemporary tribute to the icon’s origins, reinterpreting the first 1997 model code through a curated selection of collectible pieces. Six Shanghai exclusives from the twenty unique creations were showcased, each featuring the Re-Edition metal tag and displayed in bespoke wooden crates inspired by archival art transport cases. Suspended crates and archival imagery transformed the boutique into an immersive atelier-like environment, extending the storytelling from Palazzo FENDI Milano and offering visitors an intimate experience of the House’s craftsmanship, archives, and dialogue between heritage and modernity. Next stop... NYC. #FendiBaguette #Fendi26424ReEdition #FendiShanghaiIFCBoutique

FENDI Shanghai IFC Boutique welcomes the Baguette® 26424, a contemporary tribute to the icon’s origins, reinterpreting the first 1997 model code through a curated selection of collectible pieces. Six Shanghai exclusives from the twenty unique creations are showcased, each featuring the Re-Edition metal tag and displayed in bespoke wooden crates inspired by archival art transport cases. Suspended crates and archival imagery transformed the boutique into an immersive atelier-like environment, extending the storytelling from Palazzo FENDI Milano and offering visitors an intimate experience of the House’s craftsmanship, archives, and dialogue between heritage and modernity. #FendiBaguette #Fendi26424ReEdition #ShanghaiIFC

Almost thirty years after its debut in 1997, FENDI reintroduces the Baguette® 26424 with a renewed sense of purpose and plurality, under the creative direction of Maria Grazia Chiuri. Celebrating personality as the greatest, freest expression of beauty, the 26424 re-edition unfolds the idea that identity is never singular, never fixed. To expand its versions today is to acknowledge that every woman defines herself on her own terms: beyond models, beyond expectations. Fashion, in this sense, moves beyond product into discourse, a space where personality is not in dialogue with beauty, but its very essence. Beauty becomes expansive, at once sparkling, rigorous, flamboyant, and unrestrained. And so, if someone asked you, “Who am I really?”, what would you answer? #FendiBaguette  #Fendi26424ReEdition

At Milano Design Week 2026, FENDI celebrates the return of an icon with the Baguette 26424 Re-Edition, a contemporary re-reading of its origins, revisiting the first model code from 1997. Presented at Palazzo FENDI Milano, the collection reconnects the House’s most emblematic bag with its archive. Comprising twenty unique creations, including six Milan exclusives, each piece is conceived as a collectible, complete with a Re-Edition metal tag and presented in bespoke wooden crates inspired by art transport cases. The installation extends the narrative into space with suspended crates, archival imagery, and an immersive atelier-like environment, before traveling to Shanghai IFC (April 28th) and NY 57th Street (May 15th) Boutiques. #MilanoDesignWeek  #FendiBaguette  #Fendi26424ReEdition

During Milano Design Week 2026, FENDI announced the launch of the FENDI Design Prize, a new annual initiative dedicated to discovering and supporting emerging design talents, reinforcing the Maison’s long-standing commitment to creativity and craft. Curated by designer Giulio Cappellini with an international jury including Rossana Orlandi, Patricia Urquiola, Cristina Celestino, Neri&Hu Design and Research Office, Josh Owen, and Joseph Grima, the Prize reflects a global dialogue between established voices and new generations. In early 2026, a brief was shared with selected design schools, leading to the announcement of six finalists. On April 19th, VIA by Gustav Craft was announced as winner at the FENDI Casa Boutique in Piazza della Scala, Milan. Inspired by the #sanpietrino, the typical basalt stone paving Rome’s streets for over two thousand years, the project reinterprets this historic element into a contemporary furniture collection. It includes a woven leather seat recalling Roman roads, a steel frame with exposed joints that reveal its construction, a rug evoking the aerial view of an ancient city shaped over time, and a mirror resting on a rough-cut sanpietrino block. Together, the pieces reflect on designing objects meant to endure. The winning project will be developed with FENDI Casa and presented at Design Miami in December 2026, highlighting the ongoing commitment to nurturing new voices and shaping the future of design through craft, vision, innovation and collaboration.  #MilanoDesignWeek #FENDIDesignPrize #DesignMiami

On the occasion of the Made in Italy National Day 2026, The National Chamber for Italian Fashion presented “Grand Tour. Viaggio attraverso le Accademie delle Arti e dei Mestieri”, a documentary highlighting the vital role of education and craftsmanship in Italian fashion. Through the voices of those who create, teach, and learn, the film offers an authentic and emotional perspective on Made in Italy as an integrated system of creativity, craftsmanship, innovation, and education across the country. In partnership with the Institute of Métiers D'Excellence - Istituto dei Mestieri d’Eccellenze LVMH and Polimoda, FENDI reaffirms its commitment to passing on savoir-faire and supporting the next generation of artisans. Classroom learning combined with hands-on training in high-quality artisanal leather goods, create real pathways into the workforce. This initiative reflects a clear vision: preserving and evolving Made in Italy by investing in skills, people, and innovation. #CNMImembers #GNMI2026 #LVMH #MetiersdExcellence #Polimoda