lesson-4-build-sequence-clustering-scenario-intermediate-data-mining.md

title	Lesson 4: Building a Sequence Clustering Scenario (Intermediate Data Mining Tutorial) | Microsoft Docs
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ms.date	03/06/2017
ms.prod	sql-server-2014
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ms.technology	analysis-services
ms.topic	conceptual
helpviewer_keywords	data mining [Analysis Services], tutorials sequence clustering algorithms [Analysis Services] tutorials [Data Mining]
ms.assetid	63436bbd-0f73-4012-b6f1-358c81e4d92a
author	minewiskan
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Lesson 4: Building a Sequence Clustering Scenario (Intermediate Data Mining Tutorial)

The marketing department of [!INCLUDEssSampleDBCoFull] wants to understand how customers move through the [!INCLUDEssSampleDBCoFull] Web site. The company suspects that there is a pattern to the order in which customers put products into their shopping baskets. They want to analyze the order of purchase sequences to learn how customers add related items to their baskets. They can then use this information to streamline the flow of the Web site so that it leads customers to purchase additional products.

After you complete the tasks in this lesson, you will have created a mining model that uses the [!INCLUDEmsCoName] Sequence Clustering algorithm to predict the next item that customers will put into their shopping baskets. You will experiment with two versions of the model: one that analyzes only the order of products in the basket, and one that contains some additional customer demographics for clustering. Finally, you will use the models to create predictions that you can use to recommend products to customers.

To complete the tasks in the lesson, you will use the market basket mining structure that you created in Lesson 3: Building a Market Basket Scenario (Intermediate Data Mining Tutorial). This lesson contains the following tasks:

• Creating a Sequence Clustering Mining Model Structure (Intermediate Data Mining Tutorial)

• Processing the Sequence Clustering Model

• Exploring the Sequence Clustering Model (Intermediate Data Mining Tutorial)

• Creating a Related Sequence Clustering Model (Intermediate Data Mining Tutorial)

• Creating Predictions on a Sequence Clustering Model (Intermediate Data Mining Tutorial)

Next Task in Lesson

Creating a Sequence Clustering Mining Model Structure (Intermediate Data Mining Tutorial)

All Lessons

Lesson 1: Creating the Intermediate Data Mining Solution (Intermediate Data Mining Tutorial)

Lesson 2: Building a Forecasting Scenario (Intermediate Data Mining Tutorial)

Lesson 3: Building a Market Basket Scenario (Intermediate Data Mining Tutorial)

Lesson 4: Sequence Clustering Scenario (Intermediate Data Mining Tutorial)

Lesson 5: Building Neural Network and Logistic Regression Models (Intermediate Data Mining Tutorial)

See Also

Basic Data Mining Tutorial
Intermediate Data Mining Tutorial (Analysis Services - Data Mining)