Lacoste

Style takes the advantage 🐊 From the court to the city, tennis outfits take center stage with silhouettes sharper than ever. #TeamLacoste        

Style takes the advantage 🐊 From the court to the city, tennis outfits take center stage with silhouettes sharper than ever. #TeamLacoste        

Life is a Beautiful Sport 🐊 (Re)discover the film of our new global brand campaign. A run through Paris, reaching its culmination with House ambassador Novak Djokovic on Court Philippe-Chatrier, the central court of Roland-Garros, an inseparable setting in the history of Lacoste. #TeamLacoste

We are delighted to unveil our new global brand campaign, “Life is a Beautiful Sport” 🐊 With this new brand campaign, we reaffirm what define our identity: a style born from tennis, carried by a free, effortless French elegance in motion. Conceived with BETC and activated by WPP, the campaign marks the return of “Life is a Beautiful Sport,” our Maison’s signature. A way of approaching sport beyond performance: as an attitude, a gesture, a way of playing and of living. It continues the historic bond that unites #Lacoste with tennis, powerfully embodied by Novak Djokovic, House Ambassador and a defining figure in the history of the sport. Launching today, the campaign is unveiled through a film, a run through Paris reaching its culmination on Court Philippe-Chatrier, the central court of Roland-Garros, an inseparable setting in Lacoste’s history. Echoing the film, the print campaign highlights our iconic pieces, polo shirt, pleated skirt, Lenglen bag, tracksuit in a natural and contemporary aesthetic. It also features Wang Yibo, House Ambassador, photographed in a Parisian setting with the Eiffel Tower in the background. Eric Vallat, our CEO, said “Lacoste was born from tennis, to which it remains intrinsically linked. Tennis inspires a style, an attitude, a way of moving that transcends time and generations. With ‘Life is a Beautiful Sport,’ we reaffirm this vision: that of a sport which, like Lacoste, is expressed through gesture and attitude, and which extends beyond the court to become part of life, with fluidity and elegance.” #TeamLacoste

On-court with timeless feminity and effortless elegance 🐊 A new women’s wardrobe that strike the perfect balance between feminity, tailored spirit, and practicality. https://lnkd.in/gxpAC3j4 #TeamLacoste

We introduce a new visual identity 🐊Drawing on the richness of our archives, from the earliest creations of René Lacoste to the foundational work of Robert George, we return to the codes that have shaped our identity, refining their uses to further assert our singularity. Typography stands as a structuring element, reintroducing a pronounced presence of serif characters through a bespoke design distinguished by the precision of its proportions, rhythms and spacing. René Lacoste’s handwritten script and archive-inspired motifs further enrich this visual language, drawing from tennis, golf and the Crocodile, and informing new expressions, particularly in packaging. The iconic Crocodile is brought forward more prominently, while the red tongue becomes more visible, reflecting the spirit of freedom and playfulness that defines #Lacoste. Our emblematic green is adjusted to closely match its original shade, restoring an intensity true to our history. This evolution reveals all the richness and singularity of our Maison. #TeamLacoste

Not just any cotton. Ours. 🧵🐊 Drawing on nearly 100 years of expertise, we have developed our cotton, Nominated Cotton™—a selection of fibers already used in some of our polo shirts to create high-quality pieces while supporting practices that care for both people and our environment. By partnering with carefully selected cotton farms, we uphold demanding quality requirements and guarantee products that stand the test of time, all while supporting fair working conditions, soil regeneration, and biodiversity. Starting this season, this new cotton will be featured in a wide range of products in stores and on lacoste.com, including our men’s and women’s emblematic essentials such as the iconic polo shirt. #TeamLacoste

Iconic by design. Evolutionary by nature 👕🐊 A wardrobe icon, our polo shirt never stops evolving. Through new knits, fabrics, colors and cuts, the piece designed by René Lacoste continues to reinvent itself. https://lnkd.in/gzXWGbv7 #TeamLacoste

The Riviera, the #Lacoste way 🐊 We are excited to open our new Lacoste store in Nice, unveiling a new expression of our retail experience. Conceived as La Maison de René, this space brings our founder’s world to life. Designed as a home, it unfolds through a succession of spaces, each with its own identity. A focus on volumes, materials and colors creates a warm, contemporary environment, closer to a personal place. The palette centers on Lacoste green, with touches of yellow and blue, reflecting our sporting DNA. Sport takes center stage, with technical pieces, tennis-inspired products and a curated footwear selection, alongside silhouettes worn by our ambassadors. The store expresses our lifestyle and refinement, with a strong women’s wardrobe and men’s collection. At the heart of space, the Polo is showcased in a dedicated area, highlighting our know-how. 📍 Nice, CAP3000 #TeamLacoste  

Meet Pierre Gasly, the new #Lacoste ambassador 🐊 Dive into what draws him to the crocodile. Strap in. #TeamLacoste