AB Tasty

Billions of people fly every year, but airlines still lose revenue in 2026 – why? 👀 Airline bookings in 2026 are no longer just about affordable prices. 💸 Great travel deals are one thing, but trust, speed, and seamless digital experiences are just as important to ensure potential travelers book that next flight to be airborne. ✈️ With abandonment rates still near 90%, even small friction points can cost brands billions in lost revenue. ✈️ Our latest article explores how personalization, experience optimization, and AI-powered tools can help travel brands reduce drop-offs and turn dreamy-trip-ideas into concrete bookings. The future of airline conversion starts before takeoff. 🚀 Read the full article here → https://lnkd.in/d2DbT45z  📖 #Airlinebookings #TravelTech #CustomerExperience #Airlines  #Personalization

💡 Creative teams deserve better. 📣 We are joining Creatives & Conversions TLV to discuss how brands are turning real-time behavioural insights into unforgettable customer experiences. Meet AB Tasty & VWO at: 📍 Booth 19 📌 Smolarz Auditorium, Tel Aviv University 📅 04 June Come by and discover new ways to drive: • Experimentation & optimization • Creative performance & conversion See you in Tel Aviv. . . . #CreativesAndConversions #Personalization #Experimentation #CRO Subho Mukherjee

We're exhibiting at WORLDEF Istanbul on June 11-13th, and we can't wait to connect with the Turkish digital and ecommerce community. Come find the VWO AB Tasty booth for a chat about personalisation, experimentation, and what we're building together. Book a meeting ahead of time 👇 https://lnkd.in/grmzbybj #WORLDEF2026 #ecommerce #CRO Subho Mukherjee | Arunima Sharma

🛑 Every day you spend debating what to test is a day your roadmap stands still. While other teams debate what to test next, brands using Evi are already launching their next iteration. ⚡ Here's why the gap is widening. ❌ The old way of testing: 🔻 Relying on gut feelings instead of data 🔻 Losing days to manual test creation 🔻 Launching campaigns blind and hoping for the best 🔻 Waiting on dev resources for every small change ✅ Scaling with Evi, our AI agent: 🟩 Hypotheses grounded in evidence from thousands of real successful experiments 🟩 Launching 53% more campaigns, 73% faster 🟩 Knowing your projected ROI before you hit launch 🟩 Describing an idea in plain text, and watching Evi build it instantly Your roadmap should move at the speed of your ideas. This is exactly what Evi was built for. 🚀 👉 🔗 See it in action: https://lnkd.in/etmV-J_c #Experimentation #CRO #Ecommerce #NoCode #AI #TechTrends #Innovation #AgenticAI #AIOptimization #Evi

Thanks to everyone who stopped by AB Tasty & VWO to say hi ✨ it was great seeing you in Hamburg last week! 👉 Now that the #OMR26 week has settled, we’ll leave you with our Masterclass recording for the long weekend. 🎬 If you missed the session or would like to rewatch it, you can access the recording here: https://lnkd.in/e8xPJ_vg

📣 Don’t miss this one — AB Tasty & VWO are continuing their joint journey to Tel Aviv for Creatives & Conversions TLV III. 💡 We’re looking forward to connecting with brands and marketers around experimentation, personalization, and the future of digital experiences on 📅 June 4th in Tel Aviv. When you’ll be there, make sure to come say hi and book a meeting with the team ahead of the event 👉 https://lnkd.in/g9aK7tKB #CCTLV3 #CreativesAndConversions #MarketingTLV

Want to make your airline booking first class? 👀 Our new mobile booking report is exactly what you need to upgrade your booking experience game 💪 We broke down the mobile booking experience of 6 major European airlines across 40 criteria and 7 funnel stages — and the results were clear: no airline scored above 80/100. 📈 Here are just a few key discoveries from our report: • Most airlines struggled with the “trip summary” section of the booking process, only averaging 5.7/10 ✈️ • 0 out of 6 airlines showed tax-inclusive pricing on the results page 😬 • Several airlines failed to implement security reassurance at critical moment, such as when users would proceed to payment 💳 Want to dare to soar to new levels of success, together? 🌟 Download the full report to see where the biggest conversion opportunities are hiding in the airline mobile funnel → https://lnkd.in/erAMfHf4 📖 #Airlinebookings #OTAsin2026 #ExperienceOptimization #Personalization #ABtesting

A great in-store sales associate can read a customer's body language. What if your website could do the same? 💡 When a shopper hesitates online, behavioral data tells you what they are doing. But it doesn't tell you why. 🔍 Are they comparing prices? Or do they need to see a clear return policy to feel secure? If you only have half the story, you're just guessing with your pop-ups and banners. That’s where true personalization starts, using EmotionsAI and AdaptiveCX. 🚀 🔹  EmotionsAI acts as the “why” engine, identifying the emotional need behind the click. 🔹  AdaptiveCX acts as the “what” engine, adapting the website in 20 milliseconds to match. Together, they turn your website from a static storefront into a perceptive digital sales associate. 🤝 🔗See how these two engines work together in our latest article “The Power Couple of Personalization: Where Emotion Meets Real-Time Adaptation”: https://lnkd.in/gjBQnMj7    #Personalization #Ecommerce #CustomerExperience #EmotionsAI #CRO #AdaptiveCX #DigitalMarketing

Experience Next is getting closer - and so is the lineup 👀 This year, we're taking over the Science Museum in London on June 3rd, and here's who's taking the stage 👇 Jason Attard (Director of CX & Optimisation at Game Lounge), Edina Farkas (Product Design and Experimentation Senior Manager at Puig) & Sara Berrada (CRO Manager at Puig), and Paul Wilkins(Co-Founder & CEO at Conversio™ | Certified B Corp) will each take the stage to share their take on experimentation, CRO, and digital optimization. And that's not all - more speakers to be announced for our panel discussion on what's next in digital experience. Stay tuned! Rounding it all off: an award ceremony, cocktails, and conversations worth having. Sponsored by Conversio™ | Certified B Corp and Hookflash. 👉 Register now: https://lnkd.in/er6WQAsS

🚨 Most A/B tests fail before they even start, and it’s not because the idea was bad. Too often we launch with vague objectives, unclear targeting, and no real expected impact. Then we wonder why the results don't tell us much. 📉 We've all been there, that's where Evi Hypothesize comes in. ✨🧠 It turns your rough idea into a structured, scoreable hypothesis in seconds. It even tells you what's missing before you hit launch. 🚀 Stop throwing ideas at the wall.  Start experimenting at the speed of evidence.⚡🔬 See how Evi does it 👉 https://lnkd.in/etmV-J_c #Experimentation #CRO #Ecommerce #NoCode #AI #TechTrends #Innovation #AgenticAI #AIOptimization #Evi  #AIAgent