PR & Social Community Coordinator

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

tarte cosmetics is seeking a talented PR & Social Community Coordinator based in Sydney Australia! The PR & Social Community Coordinator will be responsible for developing & driving local PR, eventing & social media programs for all for launches/activations as well as for the long term brand awareness strategy.

Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.

Marketing 360

• Build and execute integrated PR, influencer, and marketing plans tailored to the Australian market, aligned with international strategy
• Drive strong local amplification of regional and global campaigns
• Identify market opportunities and recommend initiatives to accelerate brand growth and awareness
  
  

PR & Influencer Marketing

• Develop and maintain strong relationships with journalists, editors, influencers, and key industry stakeholders
• Proactively secure brand exposure through media placements, partnerships, and creative PR opportunities
• Organize and execute influencer events, product launches, media desksides, and brand moments
• Collaborate with retail partners (e.g., Sephora) on local multi-brand activations and PR initiatives
• Coordinate local PR mailers and send-outs in alignment with global guidelines
• Monitor media and social coverage to ensure optimal brand visibility and positioning
  
  

Social Media

• Partner with the International Social Media team to localize content and assets for the Australian audience
• Identify emerging trends and propose locally relevant content and activation ideas
• Support community growth and engagement initiatives
  
  

Events & Brand Activations

• Lead end-to-end planning and execution of product launches, press days, influencer events, and brand activations
• Manage all logistics including venues, vendors, travel, shipping, guest management, and on-site execution
• Ensure timelines, budgets, and KPIs are met while delivering premium brand experiences
• Build strong vendor and partner relationships to secure best-in-class services and cost efficiencies
• Brainstorm and implement innovative event concepts and experiential activations
  
  

Measurement & Reporting

• Track and analyze PR, influencer, and community performance (media mentions, engagement, sentiment, reach)
• Compile weekly, monthly, and quarterly performance reports for brand and competitor benchmarking
• Provide actionable insights and recommendations to continuously improve ROI and effectiveness
  
  

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Approximately 5 years of experience in PR, influencer, or 360° marketing roles preferably within the beauty industry
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Strong analytical mindset with reporting capabilities (Excel & PowerPoint proficiency required)
• Highly organized, detail-oriented, and solutions-driven
• Adaptable, resourceful, and comfortable working under pressure
• Deep understanding of social media trends and cultural landscape
• Passion for beauty; industry experience is a strong advantage
• Willingness to travel and support events during evenings/weekends when required