Firmable

We're #hiring a new Revenue Operations Analyst in Melbourne, Victoria. Apply today or share this post with your network.

Tired of being told AI in B2B sales will change everything? You probably want to know what actually moved a number. What got implemented, what got ripped out, and where money got burned. That’s what we set out to uncover at our Brisbane Sales meetup this week, with a panel of sales leaders who are actively building and testing AI inside their teams. Out thanks to Philip Murray, Joshua Bayly, Justin Barlow and Zachary King! Between them, they covered companies ranging from early-stage startups to businesses doing hundreds of millions in ARR – and they weren’t shy about what has - and hasn't - worked. Link to full summary in Comments. #B2Bsales #gotomarket #salesAI

Doors open in a few hours, Brisbane. 🍻 Firmable's Sales Meetup lands in Fortitude Valley tonight – a proper conversation about what's actually working in sales right now (AI edition). No highlight reel. No hype cycle. Just what's moving pipeline, what's saving reps real time, and what's quietly falling over behind the scenes. On the panel: Zachary King – Co-founder & CEO at Works Philip Murray – Head of Procurement at ProcurePro Joshua Bayly – Head of Revenue APAC at Askable Justin Barlow – VP of ANZ Sales at Simpro (fresh addition to the panel 👋) Sharp operators, honest takes, good drinks, and a room of people who actually care about modern B2B sales. 📅 Tonight, Thursday 21 May 🕠 5:30pm – 8:00pm 📍 Level 1, 2 King Street, Fortitude Valley / Bowen Hills Luke Williams and the Firmable crew will be there – come say hi. A handful of spots left. 👇 Grab one via the link in the comments.

When we're sales prospecting (with Firmable of course!) each of us has a #favoritefeature that makes for more efficient outreach and better conversations. Here's Vanessa Kumar's - what's yours? #salesAI #B2Bsales

Cold calls can go sideways fast. One minute you’re pitching your product. Next minute you’re nodding along to a detailed explanation of Minecraft villagers because the prospect handed the phone to their 8-year-old. Or maybe you: • Accidentally called your prospect “mum” before hanging up immediately • Sent a voice note meant for your manager to the prospect instead • Delivered half a Zoom demo on mute while everyone politely watched you struggle Sales can humble you very quickly. That’s why we launched #SalesFails. We want the funniest, most painful, most “erase this from my memory” sales stories across AU, NZ and SG. 75 words max. Real stories only. 🥇 Best story wins a lifetime Firmable individual plan + $500 voucher 🥈 Second place wins a year of Firmable individual plan + $250 voucher Entries close 2 June. What’s the worst thing that’s happened to you in sales? 👇 Link in comments. #SalesFails #B2BSales #SalesLife #ColdCalling

Most companies build their SDR function the same way. Hire someone young. Hand them a phone. Hope for the best. But who defines the market? Who shapes the message? Who decides the value proposition? In most teams, that's also the 21-year-old on their first sales job. Ricky Pearl has this💡insight: The strategy behind outbound should come from your most senior people. The execution is where your SDR comes in. Get that the wrong way around and no amount of tooling, sequencing, or headcount will fix it. New episode of the B2B Sales Blueprint🎙️out now. Link in comments.

Brisbane sales leaders – we’re on this week. 🍻 This Thursday, we’re bringing Firmable's Sales Meetup to Brisbane for a candid conversation on what’s actually working in sales right now (AI edition). Not the polished LinkedIn version. The real version. What teams are testing. What’s improving pipeline. What’s saving reps time. And what’s quietly failing despite the hype. Joining the panel: Zachary King – Co-founder & CEO at Works Philip Murray – Head of Procurement at ProcurePro Joshua Bayly – Head of Revenue APAC at Askable Expect honest discussion, sharp operators, good drinks, and a room full of people who genuinely care about modern B2B sales. 📅 Thursday, 21 May 🕠 5:30pm – 8:00pm 📍 Level 1, 2 King Street, Fortitude Valley / Bowen Hills Luke Williams and the Firmable team will be there and we’d love to meet more of the Brisbane GTM community. A few spots are still available. 👇 Registration link in the comments.

We're #hiring a new Sales Development Representative in San Francisco, California. Apply today or share this post with your network.

We're #hiring a new Customer Success Manager in Melbourne, Victoria. Apply today or share this post with your network.

Big moment for Firmable as we continue to scale across regions and build the next chapter of the business. Luke Williams has joined as Head of Sales - ANZ, leading our next phase of growth across Australia and New Zealand. At the same time, Chester Thompson, who built and led our ANZ sales function from the early days, is relocating to the US to lead the charge for our entry into the Americas. It’s an exciting milestone as we ramp up our launch into the US and Canada - large markets where B2B go-to-market teams are faced with exactly the problems we solve. Chester has played a huge role in shaping Firmable’s GTM motion and customer growth across ANZ. Now he’s taking that experience into a brand-new market as we continue expanding internationally, following our SE Asia entry last quarter. And we’re pumped to have Luke on board to lead ANZ. He’s built and scaled high-performing teams, deeply understands modern B2B sales, and brings the kind of operator mindset that fits perfectly with where we’re heading. From Australia to Singapore and now into North America - this is what growth looks like at Firmable. A lot more to come. (And both Chester and Luke are hiring - link in Comments!)